Posted on October 25, 2020
How Brands Can Repurpose Influencer Marketing Content
Companies spend thousands on creating content. The cost to generate a blog post, a video, or an infographic can run into thousands. While this content is effective, the problem is that, for most brands, it becomes useless once the campaign ends. A lot of brands that come to us have limited budgets. If you are […]
Posted on October 18, 2020
The Importance of Influencer Marketing Data Platforms
If you are a brand or creator with a presence on social media you surely know the significance of data. Comprehension of the data in the back of influencer marketing campaigns can help you make more adequate choices and connect more with your followers. But many people still discuss whether influencer data marketing is needed […]
Posted on October 16, 2020
Understanding Your Target Audience on Social Media
If you’re still relying on conventional social media ads to reach out to your target audiences, it’s time to switch! According to the experts at Forbes, 30% of internet users skip ads and find them annoying. We have a better proposition: conveying the same message via a social media influencer would make much sense. Before […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on July 10, 2020
A Guide to Successful E-Commerce Product Launches
Have you spent the last few months working tirelessly on new product designs? Have you put countless hours into testing and improving it? But as great as your product may be, failing to execute a proper launch strategy can kill a terrific idea. Even multinational corporations with considerable resources have made this error (think: the […]