Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 21, 2021
Influencer Marketing In-House Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an effective […]
Posted on February 03, 2021
Choosing the Right Influencer: Two Dos and A Don’t
Over the years influencer marketing has become an essential part of the campaigns of many brands. A recent study shows that more than 60% of brands and companies involved with influencer marketing increased their spending. Many brands know that partnering with influencers can be very effective for their marketing strategies and will attract potential customers. […]
Posted on January 18, 2021
What to Offer Your Influencers After You’ve Identified Them
You don’t need a massive marketing budget to seek help from an influencer marketing campaign and help your brand grow. The power of influencer marketing has made it one of the most inexpensive, targeted, and effective tools to raise brand awareness. If you don’t have enough budget to dish out a hundred-dollar paycheck, the influencer […]
Posted on January 08, 2021
Finding The Right Influencer For Your Brand
The influencer marketing game has been growing fast in the past couple of years. And fresh influencer recruits have been popping up all around us. Thanks to the popularity of social media platforms like Instagram, TikTok, and Facebook—pretty much anybody can become an influencer these days. Which would make you think that finding the right […]