More and more brands are seeing successful results from influencer marketing and their number is only going to increase. However, as excited as you may be by the advantages influencer marketing has to offers – it can still be tricky to get started. So this is a five-step guide on things you need to do in order to start your first influencer marketing campaign.
1. Start Off By Determining Your Main Marketing Goal
The first step to follow when starting a successful influencer marketing campaign. Identify the main goal you’re hoping to achieve. It’s proven reliable to choose a specific product or event that you want to promote. And to then look for influencers that can create content to promote your brand and the particular goal.
Influencer marketing can be used in various ways. You can create a campaign that will help create:
- authentic content about your brand.
- increasing awareness, or
- focus more on driving engagement.
Another popular option is to use influencer marketing as a way to drive more traffic to your website or landing page.
2. Identify the Right Type of Influencer Marketer
Determining the type of influencer that will be suitable during the dawn of your marketing campaign is vital to success. A lot of brands have trouble identifying which influencers will work best with their vision. But there are several things that can help you solve this issue.
Firstly, you need to make sure that the influencer is active on their chosen platform. Which pretty much means that they produce and post quality content regularly. Next, look for someone that is (or at least appears to be) authentic.
A very important factor to keep in mind is their audience. When looking at the audience, don’t focus solely on the number of followers; instead, look for someone that has good engagement rates for both comments and likes. Finally, consider their style. Make sure that it relates to the theme of your brand and the influencer marketing campaign you want to start.
3. Find Influencers You Want To Start Working With
Once you have identified the type of influencer that is suitable for your marketing campaign. It’s time to search for the people who match your requirements. It can be tricky and time-consuming to navigate the always growing and changing world of influencers. Especially if you’re just starting out with influencer marketing.
Luckily, there are quite a few tools available to make this process easier. And there are also specialized agencies (including Afluencer!) that can help make this process much faster and easier. If you’d prefer to do the search yourself, relevant hashtags and keywords can help you discover influencers who are associated with your industry.
4. Offer Additional Incentives For Marketing Your Products
Aside from financial compensation, influencers are more likely to market a brand that can offer additional rewards as an incentive for starting a collaboration. Choosing the right reward can help you stand out from the crowd of brands looking for influencers and may be the key to securing lasting partnerships.
The most common and effective rewards are perks such as discounts and free products. However many influencers state that the chance to increase their own reach and engagement as well as the opportunity to create new, interesting and high-quality content for their audience may be the deciding factor. They’re looking to form a partnership that will help them shape and improve their own brand and image, as well as build up their portfolio with new experiences.
5. Analyze The Results of Your Marketing Campaign
This final step comes into play once you have launched your first influencer marketing campaign. It’s very important to regularly stay updated on whether or not the campaign is helping you achieve the goal you set in the beginning. Setting KPIs (key performance indicators) and checking them over the course of the campaign is the best way to measure your results. It’s important that you keep an eye on the campaign for its duration rather than just looking at the end result.
This will help you get a better feel for how the program is working, any issues that may arise and will help you learn what you can do for your next influencer marketing campaign in order to improve.