Posted on January 11, 2024
Social Media Compliance: Complete Breakdown You Need to Know
Social media compliance is a process that helps ensure a company’s social accounts adhere to organizational policies and procedures, as well as the laws and regulations that govern your industry. The global social media security market size is pegged to reach $6 million in 2032, and the growing emphasis on regulatory compliance is a significant […]
Posted on December 30, 2023
14 Sports Influencers To Team Up With Today
The sports industry in North America has been on a steady incline since 2009, and the global market is expected to reach $599.9 billion by 2025. Just like with fashion and beauty, people love to get inspiration about sports from their favorite social media influencers. People look up to athletes, respect them, and want to […]
Posted on December 20, 2023
Brand Reputation Management: How to Strengthen Your Online Presence
A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]
Posted on November 22, 2023
Top Influencer Marketing Conferences in 2024
The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve. In 2023, people around the world spent an average of […]
Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
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