Posted on September 27, 2020
The Dos and Don’ts For Getting Started With Influencer Marketing
In the vast sphere of social media and wireless marketing, it’s no wonder that influencer marketing has become the most reasonable choice for promoting brands and companies. Influencer marketing is a form of symbiosis between old and new ways of marketing promotions. It uses celebrity acceptance to promote the company/brand to a large group of […]
Posted on September 07, 2020
Why Being on the Right Side of History Matters for Businesses
Being on the right side of history matters today more than ever! The social atmosphere is riddled with political undercurrents, be it racism, identity politics, or minority rights. And this affects the way your end-users think. But how does it concern businesses? Brands are breaking away from the conservative role of ‘providers’ and moving toward the […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on August 07, 2020
Unresponsive Influencer? Here’s How to Reconnect With Them
Affiliate marketing is a powerful tool being used by brands today to enhance their marketing strategies. They sign brand deals with influencers who promote their products and services on their social media platforms. Most influencers work with multiple brands at a time. They often sign up for deals with brands, but when it comes to delivering, […]
Posted on August 06, 2020
Influencer Contracts: How Brands Can Get the Best Deal
We’ve already established that influencer marketing is beneficial. It offers great results and is suitable for all kinds of businesses including local brands looking to increase their reach. Since influencer marketing is still considered a new marketing tool, not many brands are fully aware of how it works or how they can get the best […]
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