Posted on April 09, 2020
Responsible Marketing During A Pandemic
In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]
Posted on February 19, 2020
What Is Your Influencer Community and Why Is It Important
There’s a buzzword making rounds through our influencer marketing world and is sure to leave a mark on 2020. Influencer Community. The influencer community and its management are certain to be this year’s focal point. More brands and influencers are beginning to realize the potential of nurturing their community. In order to get these benefits […]
Posted on February 03, 2020
Cashing in on Valentine’s Day as a Business Through Social Media Marketing
The response from regular people to world leaders’ calls for war has proved one thing: that the younger generation stands by the idea of making love, not war. And this younger generation is likely going to be the majority of your potential customers—right now, and in the future. Speaking of love, Valentine’s Day is right around […]
Posted on January 31, 2020
3 Strategies To Build Brand Trust Through Influencer Marketing
Influencer marketing has been a staple of most brands’ marketing strategies in the past several years, especially for SMBs. The power of influencer marketing has become evident and more brands than ever are utilizing influencer collaborations with hopes to achieve better engagement with their audience, increasing sales, and building brand trust and recognition. However, the […]
Posted on January 08, 2020
Afluencer 101 for Brands (Getting Started Guide)
Well, look at you. Looking all up to the minute, getting your influencer marketing groove on. You’re about to reach your market faster and get your brand buzzing all over the show. If a big brand like Daniel Wellington can go from a humble one-man startup online store to a global $200+ million business in […]
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