Home Blog Going from a Business to a Brand

Going from a Business to a Brand

Aaron Tylor

Afluencer SEO Guru

Starbucks ready for its usual morning customers | Business to Brand

When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand?

Becoming a brand means that you are promising a particular standard to your customer. Branding is a powerful tool that changes the perception of consumers. 10 million people are willing to pay over $5 for a drink each day if it’s from Starbucks, that’s the power of branding.

So here’s how you too can transform your business to a brand:

Differentiate your business

Creating a completely unique product is difficult in today’s day and age. However, as a brand, you need to differentiate your products from your competitors. Being able to do so creates a loyal customer base. We understand that uniqueness alone isn’t enough to make a profit, you need to attract the right customers and provide them with values they can’t get anywhere else.

Determine your target audience

Aspiring brands should take the Apple iPhones approach to be successful

To be able to successfully go from business to brand, you need to know your audience. Think of all the major brands you know of, and now think about their products, who are they targeting? Take Apple, for instance, they were the first to create a phone without buttons. People were skeptical, yet they bought the first iPhone because it was made by Apple. The quality and unique features of the phone got more and more people intrigued, and today Apple iPhones are the most popular smartphone in the United States. Most individuals won’t even consider using a smartphone from another brand.

Apple began adding new features to its phones that the youth and middle-aged people will like. They also managed to earn such a loyal customer base, that customers don’t even want to switch to another brand. They are one of the prime examples of knowing your target audience.

Improve employee experience

The transition from business to brand doesn’t stop at your customer’s experience or their satisfaction, employee experience is as big a part of it all too. Your employees need to be happy and motivated to provide a great experience for customers.

To become a brand you should be able to support your employees and make sure you hire people who love the job. Create a positive workspace for them to motivate them to do better. As a relatively new company, you won’t be expected to provide huge perks to employees, but do whatever in your capacity to improve the employee experience.

One great way to improve your businesses branding and marketing is to employ the right influencers to help you out. Get in touch with top social media influencers via our platform. They can market your products on social media sites to improve the perception of your brand and increase your customer base. You can also promote your affiliate programs with the help of our platform. Get in touch with us at (916) 480-8425 for more information.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

10 Italian Influencers Commanding Our Attention

Next stop, Italy! Here you’ll find multi-talented Italian influencers who seem to instinctively know how to create feeds that are pleasing to the eye. Beauty, fashion, music, lifestyle, and travel – it’s all here. There must be something in the water… whatever it is, you’re going to want these guys on your team. Let’s get […]

10 Indian Influencers to Invite for a Collab

In this round of our trip around the world to find the Perfect Collabs for you, we’re headed to India! Inspiring. Imaginative. Insightful. These Indian Influencers are undoubtedly what your brand needs. Look out for a whole lotta muscle, charm, beauty, motorcycles, fabulous fashion, and so much more. They’re just being themselves, Collabing along the […]

Booking Influencers:  How to Find & Book Influencers

Paid partnerships flying all over social media, thousands of views and likes, followers bubbling with “WOW I love this, I’m ordering it right now” kinda comments, and here you are with a little FOMO and a whole lot of tenacity to figure out how to find and book influencers — for your own big collaboration […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!