The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers.
They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer use it. So if you want to grow your business, promote brand loyalty, and expand your consumer base, you need an influencer marketing campaign.
Here are some dos and don’ts of developing an influencer marketing campaign.
Do: Hire the Right Influencers
The first thing to do is hire the right influencers. They should be aligned with your audience’s interests. Hiring an influencer that’s not dealing with your target audience won’t help your business. Moreover, they should be active on their social media and post consistently—only then will your products get attention.
Hiring the right influencers also means ensuring that they’re engaging the audience. You should check if the influencer interacts with their audience through comments and DMs before hiring one.
Do: Approach Them Correctly
Once you’ve found the right influencer, it’s crucial to approach them properly. Remember, you’re building a relationship with them.
Check their profiles and bios and see how you should contact them. Some prefer a tweet while others prefer an email—so approach them accordingly.
Don’t: Dismiss Micro-Influencers
While you might think that a bigger following has more impact, it’s not always the case.
Why? It’s because micro-influencers have a higher engagement rate than macro-influencers. They have a niche audience, they’re more affordable, available, and have a more authentic approach for their followers—an ability that helps more people to take them seriously.
Don’t: Allow Influencers to Be Unclear With their Followers
In the past, influencers wouldn’t be transparent with their followers about whether or not they’re paid to advertise the product. However, Instagram guidelines have changed since then. Influencers need to follow FTC guidelines to avoid legal problems, penalties or fines.
Make sure the influencer you pick is transparent with their followers about ads.
If you’re looking for social media influencers, we’ve got you covered. You can find social influencer programs, top online influencers, top media influencers and more. Contact us for more information.