Fashionistas and #instafashion hashtaggers, these leading fashion influencers of 2020 are about to mesmerize you into a new wardrobe. Again. And again.
Packed with fashion hauls, gorgeous lookbooks, and endless posts of style inspo. Women and men’s fashion in a diverse variety of styles – all ready for you to follow, like, click, add to cart, and dress up!
Here’s a stylish roundup of 20 top fashion influencers of 2020 (and they’re available for brand collabs too):
- Olga Ferrara – @olgaferrara_ny
- Piper Landon – @piperoninsta
- Tarik Rever – @tarik_rever
- Antonio Ocampo – @whoisdonantonio
- Brett Thomas – @brettexclusive
- Lauren King – @elle_kae
- Olivia – @liv.reese
- Paris Chanel – @therebirthofparisc
- Autumn Whewell – @autumnwhewell
- Kendra Hagerman – @kendrafoundit
- Sofija – @sofi_ja069
- Malvika – @stylebymalvika
- Amy Osiason – @_amyo__
- Deianira Rosa Bernardi – @deianira_bernardi_official
- Vaishali – @vivacious_wish
- Sudhanshu Verma – @thedopeboyyyy
- Prashant – @who_prashant
- Raina – @savvifashionista
- Mirna – @mirnabeee
- Olivas – @ilisolivas
Fashion shopping rule #1: if you can’t stop thinking about it, then you better buy it!
Now for some new clothes!
Instagram Followers: 235k
Instagram Engagement Rate: 1.37%
Based in New York, Olga Ferrara is a sophisticated high-quality fashion influencer and model. She’s also a contributing fashion editor and stylist.
High expectations here with her profile intro and she sure delivers on her content.
Transitioning well into the fashion space alongside other top macro-influencers, Olga’s content is polished at a fine level.
But let’s talk about her style.
Amazing bright colors, talented luxury designers from all over the world, and high-quality looks.
From spectacular red carpet gowns, eye-catching sophisticated tailored suits, to playful charming outfits.
And do you know what makes her content stand out? The brilliant compositions of her shots.
Every look comes alive with stunning cityscapes, mesmerizing window views, dramatic architecture scenes, and picturesque landscapes.
Like her sexy elegant black dress with knee-high boots wrapped in a scarlet coat that could only look immensely dramatic because she’s sharing the spotlight with a captivating modern building.
Billboard-worthy shots. Nothing ordinary here. Very well planned and well-executed.
Even on TikTok, Olga creates tasteful outfit promos – really creating her own content theme on the platform. Showing the world that sophisticated refined content certainly has its place on TikTok.
Olga has worked with dozens of fashion brands, in particular, with the likes of Collini Milano, Vegan Tiger, Mirat Paris, and Mukzin.
For more about Olga Ferrara, follow her on Instagram here.
Instagram Followers: 119k
Instagram Engagement Rate: 3.09%
From the USA, Piper Landon is a singer and fashion lover with a cherry personality.
She’s an easy-to-love darling – from her sweet casual style to her singing, performing, and creative work.
Piper is your fun-loving, always smiling, jeans and tees, and pretty rompers kinda girl.
And summer isn’t summer without Piper in a fun one-piece swimsuit and a bright donut pool float.
Darling dresses, cute jeans, romantic ruffled tops, and lovely leopard prints all with a pop of her gorgeous signature red lip smile.
She’s all the pretty and feel-good inspo you could need on social media.
And the show only gets better when you listen to her music – go on and hit play to listen to her latest single “Seasonal”.
Her love for photography and creating comes alive on her blog where she shares more on fashion, lifestyle, and travel.
Piper has promoted diverse brands in clothing, hair, and health.
This stylish charming gal will certainly be a pleasant match for brands seeking out fashion influencers with happy feel-good vibes.
For more on Piper Landon, go follow her on Instagram here.
Instagram Followers: 100k
Instagram Engagement Rate: 1.61%
You haven’t seen an extraordinary gothic style till you’ve seen Tarik Rever.
From the USA, Tarik is an artistic model with purpose. An activist of equal rights and animal rights, a vegan advocate, and also an advocate for positive body imaging. Wow, right?
Tarik will make you look twice, twice. Yeah, there’s a beautiful mysteriousness about him that will strike you immediately – definitely one of a kind.
His Instagram feed is an energetically emotion-stirring gallery. It’s not very often you see enchanting golden blonde locks met with a fiery gothic style – from intense red Japanese kimonos to iconic ivory Egyptian style suits.
As his content captivates you, it won’t be long before you learn (very much to your surprise) that he has a physical disability. And that’s when he drops a futuristic portrait promoting wearable tech for the disabled.
Empowering in dramatic style.
Tarik’s 7k+ subscriber YouTube channel mainly features movie reviews with some wellness and activist related topics.
Tarik is presently the spokesperson for the Social Bleu App.
He also promotes vegan fashion as well as eco-friendly clothing.
For more about Tarik Rever, go follow him on Instagram here.
Instagram Followers: 4,070
Instagram Engagement Rate: 4.59%
Based in Chicago, Antonio Ocampo is a men’s fashion and lifestyle influencer with an attractive casual contemporary style.
Antonio’s charming model-like appeal is an instant like on social media. His look, his style, and his vibe without a doubt all create the perfect representation of men’s casual fashion.
With a cool easy-going personality and an attractive style, Antonio’s Instagram profile is an easy follow.
Rooftop nightlife cityscapes in a smart casual nude sweater and sleek black jeans, streetside vibes in a muscle-hugging crisp white tee, everyday chill in fresh black streetwear, and perfect blue ocean beach views in swim shorts.
Antonio’s pictures are pretty neat with some hot streetwear shots against color-popping walls.
And his charisma only grows on you as he shares posts of his son with loving captions like “blessed to have you in my life”.
For men’s fashion and accessory brands, Antonio is your go-to man if you’re looking to collab with micro-influencers. He’ll also be an ideal match if you’re looking for sleek model product photos.
For more, go follow Antonio Ocampo on Instagram here.
Instagram Followers: 27.5k
Instagram Engagement Rate: 2.75%
TikTok Followers: 18.5k
From the USA, Brett Thomas is a quirky-style LGBTQ influencer and he’s also an EDM DJ.
Between his bright bubbly personality, zany style, friendly smile, and fun entertaining energy – there really is a lot to love about Brett.
His Instagram profile is packed with humor and memes, plus his bright funky sense of style.
From half-head pink hair, diamond tattooed neck, crisp mint green shirt, coral pink cap, everyday hoodies to meetups with extravagant drag queen icons, and his EDM music – Brett’s content is catchy and fascinating all round.
Besides his active social media presence, you can also catch him out and about at various events and shows. Yes, Brett is quite the socialite and is definitely a people’s person.
For laughs and light-hearted entertainment, Brett is buzzing on TikTok with entertaining skits like “what if the TV watched you” and many more videos around current affairs.
With a striking and fun profile, Brett is an influencer match for brands looking to reach his entertaining LGBTQ audience. And in case you need influencers to rep your fashion event, Brett’s bubbly personally is a win.
For more, follow Brett Thomas on Instagram here.
Instagram Followers: 98.8k
Instagram Engagement Rate: 1.09%
Lauren King is your Insta-fab fashion and lifestyle blogger.
Based in Los Angeles, Lauren sweeps her followers off their feet with her love affair between streetwear and high fashion.
Between her gorgeous beauty and her easy-to-love-fashion style, her Instagram profile feels like you’re flippin’ through a fashion magazine. A spread of beautiful photos: from casual chic outfits, trendy loungewear, to racy tops and bikinis – accessorized with fitting captions like “quarantine + chill” of course.
“This is perfection” – yes, indeed!
Things really get interesting on her 7.45k subscriber YouTube channel. Here she posts catchy videos like “I spent $3000 to look less ugly” that’s hit over 200k views and irresistible videos for fashion lovers like “Zaful bikini try-out haul”, “luxury unboxing – Prada” and more.
You’ll catch Lauren on her travel adventures too.
All of Lauren’s content comes together so nicely on her blog where her YouTube videos and gorgeous photos are complemented with sweet blog posts.
And did I mention she’s also on TikTok? Yeah with a growing 78k+ follower audience.
Lauren’s brand collabs include Revolve Clothing, Sephora, Flawless Beauty, Peter Thomas Roth, and more.
A trendy style plus diverse content creation skills, Lauren is an easy win for brands wanting to collab with fashion influencers of her caliber.
For more about Lauren King, go follow her on Instagram here.
Instagram Followers: 13.6k
Instagram Engagement Rate: 5.49%
Fresh outta the USA, Olivia is a fun-loving fashion and beauty enthusiast. She’s also an actress and a model – so yes, her social media content is a pleasure indulging in.
Her love for fashion and beauty couldn’t look any more fun and vibrant. Olivia’s Instagram posts are playful, peppy, and pretty as a picture.
Eyepopping looks like her bubblegum colorful pastel tie-dye hoodie, skirt, and tee with a vintage camera bag, or a dazzling sequin lips top. Olivia is cute and catchy.
And yes, I agree that “this look is everything”.
She’s also your chunky sneakers, jeans, and fluffy sweater type of girl.
With a personality as fun and lively as hers, it’s no surprise she’s entertaining it up on TikTok too.
Olivia has a fairly new YouTube channel, but her try on hauls are promising as far as her video content goes.
Olivia’s brand collabs include FabFitFun Box, Toms, Shein Beauty, SheGlam, and ROMWE.
For more about Olivia, follow her on Instagram here.
Instagram Followers: 75.7k
Instagram Engagement Rate: 7.77%
From the USA, Paris Chanel is a fashion blogger with a diverse style. She’s also the CEO of a modeling and talent agency.
Paris calls herself a “glam tomboy” that loves to dress according to how she feels. This explains the interesting twist to all the styles she shows on her Instagram profile.
Whether she’s rocking 70s vibes with retro sunglasses, styling 80s vibes with sweatpants and crop tops, flirting with a pretty boho dress in spring or whipping on fab Coachella festival vibes – Paris’ diverse style is inspiring and her bubbly personality won’t go unnoticed.
Over on her delightfully professional blog, she blogs on fashion, beauty, and lifestyle – with posts like “stay at home chic” and “Memphis fashion week”.
Paris’ blog posts feature spreads of beautiful images with tasteful organized copy.
Followers can explore some of her video content on her growing YouTube channel where she shares some brand campaigns as well as outfit looks.
Paris certainly has an impressive portfolio of partnerships.
Some of her brand collabs include Reebok, MVMT, bebe, and so many other brands that are fond of partnering with fashion influencers.
She’s also been featured on Blushcon, GQ MX, Maxim SA, FHM Spain and Playboy MX.
She’s even done a Coca-Cola promo – in style, of course.
For more on Paris Chanel, follow her on Instagram here.
Instagram Followers: 48.6k
Instagram Engagement Rate: 1.4%
From the USA, Autumn Whewell is a fashion influencer that empowers stylish adventures.
Oh and she’s also an MBA student.
Autumn’s bright white Instagram feed flirts gorgeous color accents of fashion items like the hot red leather jacket, yellow lemon top, and that cute coral crossbody bag.
Can we just take a moment to appreciate how beautiful her chic vintage style is?
Yeah, who would have imagined that a tee with a velvet pleated skirt could look ever so lovely? Or how stylish a t-shirt paired with paper bag pants, court shoes, and a classy clutch could be for a lunch date.
Autumn’s Instagram profile is filled with gorgeous image and caption compositions that will probe anyone to click that “link in bio”.
For more fashion inspo, check out Autumn’s delightful blog where she shares tempting posts such as “Life Is Short, Buy The Shoes”, “Pink Ruffled Sleeve Skinny Denim Nude Sandals Outfit”, and “Fashion California Dreaming”.
Autumn’s latest brand collab is with Averraglow, skincare experts who often work with beauty and fashion influencers.
For more on Autumn Whewell, follow her on Instagram here.
Instagram Followers: 2,103
Instagram Engagement Rate: 1.22%
From the USA, Kendra Hagerman is a fashion and home enthusiast that digs up all the best deals for her followers. Shopping big and spending small is what Kendra is all about.
While she may be a nano influencer, her sophisticated and professional content aesthetic is notable and you’ll want to keep an eye on her as her influence grows.
Kendra’s Instagram profile is like discovering a bag of goodies – making her profile an immediate follow to anyone that stumbles upon her.
She’s a mom with a classic casual style – lots of nude tones and classic patterns. A calming and easy-going way to dress through life.
So if you love her style then you’ll want to keep up with all the sales she finds.
Like her fav $30 “I want to feel cute but don’t want to put any effort into it” overalls. Or a wardrobe staple minimalist tan leather crossbody bag. And you bet if you can get deals like 70% off, you’ll certainly stay close and ready to checkout on your favs.
To complement her lovable Instagram profile, Kendra shares all and more on her Kendra Found It blog.
She’s honestly that friend that’ll tell you all about where she found those gorgeous sophisticated Loeffler Randal Sandals at a bargain. So you know when she drops a post, it’s a post full of bargains.
Many of Kendra’s posts promote various brands and online stores such as Shopbop.
For more about Kendra Hagerman, go follow her on Instagram here.
Instagram Followers: 34.5k
Instagram Engagement Rate: 5.9%
“Fashion is my passion.”
Sofija is a fashion and beauty blogger based in Frankfurt, Germany, known for her chic and sophisticated aesthetic to her content.
Sofija is on the rise with her authentic reviews and fashion expertise.
The influencer admits to her followers that overall, “Fashion is my Passion!” In addition to the plentiful fashion/beauty based lifestyle assemblage, “Sofi” is an avid world traveler. She captures through her Instagram daily updates and ventures, giving her followers the closest eye to a look inside her life.
Her blog, Sofi’s Mode and Beauty Welt, is a charming and engaging array of reviews, lifestyle tips, beauty essentials, and most importantly a wholehearted depiction of a look inside the influencer’s tasteful lifestyle.
Her content topics mostly center around fashion appeal, beauty reviews, and even some food collaborations to give her audience the freshest recommendations.
Sofija’s latest brand collaborations include Deal of Sweden, Mollerus Bags, Pixi Beauty, Manaka’s Frankfurt (Furs), Dr.Bringmann (Beauty Doc).
For more on Sofija, follow her on Instagram here.
Instagram Followers: 69.4K
Instagram Engagement Rate: 2.14%
Based in Los Angeles, Malvika is one of the top five up and coming fashion influencers according to Pixlee.
She has also been featured on Refinery 29, and The Cut, to name a few.
Malvika’s radiance and ‘down to earth’ persona is encapsulated and shines through her social media channels.
On her Instagram profile, Malvika’s thousands of followers get an inside scoop of the influencer’s “Behind the Scenes” Luxury Fashion and Beauty action at events.
Her Instagram consists of aesthetically pleasing content that is specified for a down to earth and “laid back” vibe for her followers, all while maintaining her affiliation with Luxury Brands and insights.
Malvika’s followers get a display of her sophisticated style and an authentic look inside her life.
On Youtube, Malvika combines style and cosmopolitan taste for her subscribers.
With a focus mainly on vlogs, Malvika gives her subscribers the ultimate experience and guide to Luxury brand reviews and lifestyle video content.
Some of Malvika’s collaborations have been with brands such as Dove, YSL Beauty, Givenchy Beauty, SIJO, Lancome, Jimmy Choo, and Fairmont Hotels.
For more on Malvika, follow her on Instagram here.
Instagram Followers: 12k
Instagram Engagement Rate: 6.18%
Based in Los Angeles, Amy Osiason is an androgynous model and queer activist that shares the highlights of her style and lifestyle with her followers.
Amy’s Instagram profile really feels like an authentic uplifting LGBT community inspired by her fashion and modeling passions.
With a casual style, Amy shares her favs – from clothing to underwear to swimsuits. Whether she’s out wearing her Hawaiian shirt “lesbian uniform”, rocking her motorcycle in khakis, or taking a swim with her girlfriend – Amy pleasantly connects to her followers with brilliant captions and messages.
“DM me your autumn look and I’ll share and tag you in my story” – skillfully keeping her followers engaged.
Some of Amy’s brand collabs include TomboyX, RodeoH, StarFire Water, Express and other brands that love working with fashion influencers.
A highlight of Amy’s modeling work is a Lyft ad campaign she featured in that showcased the diversity of the trans, non-binary, and GNC community.
For more about Amy Osiason, go follow her on Instagram here.
Instagram Followers: 57.1k
Instagram Engagement Rate: 3.19%
From Italy, Deianira Rosa Bernardi is a lover of fashion and accessories with a sassy vintage style.
Oh, and compulsive shopping couldn’t feel any more rewarding than when you hang out on Deianira’s Instagram profile.
With a bold and beautiful hairstyle, a slightly eccentric look, plus her sassy choice of accessories – Deianira’s striking vintage goddess-style aesthetic is head-turning.
Her Instagram profile is a hot spread of blacks and whites with accents of eye-catching color – from high-waist shorts, flared bottoms, leopard print bikinis, to tees and mini-skirts. And most of her looks are sure to pop with flashy eyewear.
And she’s clearly a lover of outdoors. You’ll find Deianira at the beach, park, or gardens – in style.
Deianira’s brand collabs include Abiby, Soufeel Jewelry, Zaful, Lalalab, Wondersunglasses, and so many more.
With her content mainly in Italian, Deianira is the perfect match especially for fashion brands looking to reach this demographic with the help of Italian speaking influencers.
For more about Deianira Rosa Bernardi, go follow her on Instagram here.
Instagram Followers: 32.1k
Instagram Engagement Rate: 2.61%
Based in Dallas, Vaishali is a lovely mommy fashion blogger sharing her own pretty styles with her followers.
There’s so much to love about Vaishali – from her sweet-natured personality, her unexpected fun and entertaining content, to her pretty fashion style.
What’s on her Instagram? Dresses and dresses, and so many more pretty things.
An adorable sunset orange summer dress paired with playful platform wedges with padded insoles couldn’t be a more inspiring way to dress in comfort.
Wowing her followers away in an exquisite violet dress – nope, not to a ball. She’s taking the trash out.
Whether she’s dressing up for date night, Zoom meetings, or for her latest entertaining TikTok videos #momsoftiktok – Vaishali’s style is nothing short of pretty.
On her blog, Vaishali shares more about her mommy lifestyle, and her fashion followers can indulge in beautiful blown up outfit lookbooks.
Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi.
For more about Vaishali, go follow her on Instagram here.
Instagram Followers: 34.2k
Instagram Engagement Rate: 5.57%
Men’s fashion couldn’t be better represented than by Sudhanshu Verma.
From India, Sudhanshu is a talented fashion enthusiast – so talented that he’s been awarded “Creative Influencer of the Year 2020”.
When you explore his Instagram profile you’ll know why.
With a classy smart-casual style plus formal and streetwear in the mix, Sudhanshu is an inspiring source for men’s fashion.
Above all his content creation talent really is the highlight of his influencer capabilities. Professional quality images that are very well composed – telling fashion stories complimented with the art of buildings and street scenes couldn’t look any more appealing.
Yes, his Instagram profile is aesthetically satisfying to the eye. And it only gets better with his thoughtfully well-executed captions like “Remember, the shirt chooses you”, “live a life of sustainable luxury” and “sometimes you can make a statement without saying a single word”.
And Sudhanshu certainly doesn’t need to say much to make a statement.
His images grab your attention and his captions make you curious for more.
“Such a cool style” and “love the tee”, his followers always engage in admiration.
Sudhanshu’s collabs include brands like Leaf Studios, Lifestylestores, CarltonLondonIndia, and more.
Men’s fashion brands, Sudhanshu is without a doubt your guy if you’re looking to reach the Indian demographic.
For more about Sudhanshu Verma, go follow him on Instagram here.
Instagram Followers: 13.7k
Instagram Engagement Rate: 6.6%
If mellow is a style, then Prashant is a charming expression of this in men’s fashion.
Men’s fashion, men’s grooming, and tech.
Prashant shares his pleasantly smooth casual style and personality through an appealing gallery of portrait shots. Well-crafted images with a studio-like feel certainly suggest that Prashant is committed to delivering quality in every post.
Mellow couldn’t look more stylish than with his simple chinos, crisp jackets, and lovable pastel yellow and blue tees. All presented beautifully with inspiring captions like “stay original and let the world copy you”.
From his style to his personality, Prashant is a rare find amongst influencers, where he’s easy-to-love and a master of men’s fashion. With an engagement rate of over 6%, his posts are “totally like your outfit” comment-worthy.
Prashant’s collabs with top brands such as Amazon, Mcaffeine, Wingslifestyle, Domino’s and more.
For more about Prashant, go follow him on Instagram here.
Instagram Followers: 3k
Instagram Engagement Rate: 2.12%
From North Carolina, Raina is a fashion and modeling enthusiast. Plus she’s also a boy mom of three.
Easy going and easy flowing is what Raina’s style is all about.
She certainly makes the “mom life” look calm and carefree. Well, nothing that a summer hat, sunglasses, a teal maxi dress, and a bright smile can’t fix.
And just in case you’re also as tall as she is (5”11), Raina will inspire fashion hacks like “wear a maxi dress as a maxi skirt” because it sure works like a charm.
She shares much-needed inspo with all her mom followers. Of course, a cute animal print top is the perfect thing to liven you up when you’ve just had a baby 12 days ago.
Raina’s brand collabs include Sojo Eyewear, Livho Eyewear, Madison Braids, lippyClip, and crookums.
Raina is one of those exclusive nano influencers who make for a promising match for fashion brands with a focus on moms.
For more about Raina, go follow her on Instagram here.
Instagram Followers: 10.9k
Instagram Engagement Rate: 4.03%
Based in Toronto, Mirna is an outdoor lifestyle enthusiast with an essential fashion style.
Beautiful basics – that’s what Mirna’s Instagram style is all about. But with her interest in outdoor life, all the basics come alive.
Whether she’s exploring beautiful flower gardens, escaping to the river, hiking up to natural attractions, touring art galleries, or away on a tourist adventure – Mirna’s simplistic fashion style is the perfect fit for all these activities.
From essential athleisure, ripped jeans must-haves, cozy knits, pretty tops, to basic tees and tanks.
And because we’ve all got to dress up sometimes, Mirna wows her followers when she does. “OMG dress looks stunning”.
Mirna’s brand collabs include Ecotan, Adams & So, Steviefox Beauty, Unity Athletic, and more.
For more on Mirna, go follow her on Instagram here.
Instagram Followers: 17.4k
Instagram Engagement Rate: 3.49%
Trotting around Europe, Olivas is an outgoing fresh-faced swimwear and lingerie lover.
Bikinis and bikinis. Pools and beaches. Sunshine and water. Olivas is all the fun and vibrant swimwear inspo.
From cute two-piece suits, color-popping bikinis to trendy beachwear must-haves like tropical prints and coral colors.
Whether she’s getting that tan, lounging around, or enjoying cocktails – Olivas teases her lifestyle of leisure with her lovable swimwear and tasteful lingerie style.
With a slender figure and a lively personality, of course, she’s the girl to whip on a fiery festival costume and dazzle the show.
And did I mention that she’s a mom? Yup. This gorgeous bikini influencer is also a mother. Yeah, I’ll let you splash away in surprise.
Olivas would certainly be a match for swimwear brands looking for fashion influencers to help them reach audiences in Europe.
For more on Olivas, go follow her on Instagram here.