10 Influencer Marketing Myths #Afluencers Should Know About
Influencer marketing is a growing business and there is space for everyone. If you’re thinking of jumping the bandwagon, waste no time and start today. However, before that, let’s bust out some influencer marketing myths all budding influencers must know about.
Let’s take a brief look at these myths and then we’ll talk more about them. Here they are:
- Only Makeup Artists Do Well
- Instagram is All That You Need to Try
- Fake Followers Are Helpful
- You Need a Global Audience
- It’s Too Much to Handle For One Person
- Nobody Reads Text
- I Must Open My Own Store
- Losing Followers Means It’s The End of the Road
- It’s Only For B2C
- You Should Wait for Companies to Approach You
Now let’s shed some light on these marketing myths.
10 Myths About Influencer Marketing
#1 Only Makeup Artists Do Well
While makeup artists are very popular on the web, you can find success in other fields as well including health and fitness, leadership, etc.
The internet is an interesting place and there is scope for a lot of things. People go on the web to find answers to a variety of questions. If you are good at something, you should definitely give it a try.
Cindy Livesey, for example, is making thousands by helping people save money.
#2 Instagram is All That You Need to Try
Instagram is one of the biggest social media apps out there and the presence of #hashtags really helps but it’s not the only app you need in order to succeed as a social media influencer.
Successful influencers use a mix of social media platforms including Instagram, Facebook, LinkedIn, Pinterest, and YouTube. PewDiePie, for example, has made his fortune by concentrating on YouTube.
You need to carve a niche on the platform that you are most comfortable using and where you find the most of your followers.
YouTube, for example, can be a good platform to start if you are good at making vlogs or video tutorials. In fact, many influencers merely post previews on Instagram, asking followers to watch the entire video on YouTube.
This is because YouTube generates more traffic (and also revenue in some cases) as it is now the second largest search engine out there.
#3 Fake Followers Are Helpful
There was a time when one could not tell if someone had a bunch of fake followers, but now thanks to tools such as IG Audit and Fakecheck.co, anyone can know if your followers are real or fake. Plus, there are also other ways to identify fake followers.
Many brands stay away from influencers due to fake followers. They do not want to spend thousands and get nothing in return.
This became a major issue when Instagram recently took steps to remove fake followers. Such instances can put your reputation at risk so never make the mistake of buying fake followers.
#4 You Need a Global Audience
Technically speaking, the more followers you have, the better it is for your business. However, remember that an international audience may not be the only way to find success as an influencer marketer since having a niche presence can also be quite useful.
#5 It’s Too Much to Handle For One Person
Being an influencer is a full-time job but it doesn’t mean you have to have a team to handle it. You only need passion and skills and you will have no difficulty in doing business on the web.
Of course, you may have to hire managers or team members as you gain more followers or build your own online store, but remember to never stop connecting with your followers on a personal level.
It’s important to keep followers happy and loyal.
#6 Nobody Reads Text
The general consensus is that users are only interested in watching photos and videos and nobody has the time to read captions. However, it is far from the truth. Users love texts and captions.
Words can help with search engine optimization and help you define your post. Hence, be creative when you post content and use words carefully.
#7 I Must Open My Own Store
The likes of Huda Kattan and Bradley Martyn may motivate you to open your own store but it may not always be feasible. Some less popular influencers also have their own products on the market but it’s not an easy job to handle.
You must be well aware of how things work as having a store means having another business to handle. You will not only have to manage your social media presence but also manage your business that comes with certain pros and cons.
If you have a huge number of potential buyers, then, of course, go for it, but only if you are sure you’d be able to handle the burden.
#8 Losing Followers Means It’s The End of the Road
It’s okay to lose followers – everyone from Kim Kardashian and Dwayne Johnson lose followers. It’s a part of the game.
Keep an eye on analytics but do not let the number game affect you. Consistency is the key to success when it comes to this line of work. If you are not consistent, you will never be able to make it big in the business.
You will lose 100 followers one day and gain 200 tomorrow. It’s all a part and parcel of the game. However, if you’re consistently losing followers then it’s important to sit down and look at your strategy.
You might be doing something wrong.
#9 It’s Only For B2C
Influencer marketing is for everyone including businesses and individuals. Companies are on a lookout for all kinds of influencers. Some want to reach consumers and some want to reach other businesses.
The kind of attention you get largely depends on your online image and the number of followers you have. Work on carving a niche and you will have no reasons to worry.
#10 You Should Wait for Companies to Approach You
Brands will not know you exist unless you are big enough. Hence, don’t wait for companies to get in touch with you. Instead, approach companies with a good sales pitch.
Let brands know why they should have you as their online brand ambassador. Highlight factors such as your reach and followers.
There’s no harm in taking the first step.
Do not let the influencer marketing myths fool you. Check out these best influencer programs to get started.