Posted on September 30, 2020
Ways To Cultivate Your Brands Image
Nowadays due to the internet and social media, people all around the world are more linked than ever before. This means that brands have had to develop new strategies for promoting themselves unlike in the past when the image of a brand was easier to craft and maintain. People were buying their products even if […]
Posted on September 27, 2020
The Dos and Don’ts For Getting Started With Influencer Marketing
In the vast sphere of social media and wireless marketing, it’s no wonder that influencer marketing has become the most reasonable choice for promoting brands and companies. Influencer marketing is a form of symbiosis between old and new ways of marketing promotions. It uses celebrity acceptance to promote the company/brand to a large group of […]
Posted on September 20, 2020
How To Prepare For Your First Instagram Live
In the past several months, Instagram Live has proven to be one of the top ways for brands and creators to connect with their audiences. The rawness and authenticity that live content offers have become something that allows audiences to see an un-edited version of their favorite influencers. While this is part of its appeal […]
Posted on September 10, 2020
The Importance of a Cross-Channel Social Media Strategy
The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
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