Your social media performance should be a vital part of your branding and marketing strategies. Maintaining an active online presence will help you grow your audience and customer base. We’ve already talked about the three most important numbers for social media performance. Now, these are three more things you need to pay attention to in order to achieve the best results for your business and brand.
1. Creating Sharable Content
The sharing of content is one of the main ways new customers get exposure to your brand. So keeping an eye on the number of times people share your content is a great way to figure out if you’re creating the right type of content. As not all types of social media content get shared at the same rate. The type of content that does get shared is an essential part of broadening your reach and your core audience.
There are many factors that determine whether or not a piece of content is sharable. So it’s not always easy to determine what exactly will make your followers want to share your posts and videos with their network. Keep an eye on the number of shares your different content gets. You will then be able to get a better idea of what your followers want to see and share.
However, this isn’t the only thing that will determine whether your content gets shares. In addition to getting the type of content right, you also need to pay attention to the medium on which it gets the most shares. Aside from email, Facebook is the top platform on which users share content, with nearly 50% of the total. Twitter retweets are also a popular way of sharing content, while Instagram is lacking in this regard.
2. What Your Audience Wants To See
Determining what is the most popular content with your audience is the key to gaining traction and effectively monitoring your social media activity. For any successful marketing campaign, customer engagement is crucial, and this is especially true for social media marketing.
In order to improve your social media performance and marketing tactics, you must have access to the data that will reveal your most successful campaigns. This data can then be used to duplicate and refine your marketing process. As well as adjust and modify your future campaign for even better results in the future.
When you identify the common factors that contribute to your most popular campaigns, you will notice the trends of popularity for your content. That can then provide valuable data to assist with making improvements. Thus, increasing the chances that content has of performing well with your audience.
3. Creating Relevant Content For Your Audience
When creating content for social media, there are several elements that need to be considered. Allowing you to create content that will be relevant to your audience. Improving the relevance and focus of your content will depend on whether you take into consideration your audience’s gender, age, location, culture, skills, and sentiment.
Your content will differ when you’re addressing a group of men as opposed to women or a mixed group. There will also be differences when your target audience is in their 40s versus 20-year-olds. The differences in content can be small with subtle variations. But sometimes a drastic shift in the presentation of your content is required.
The type of content you develop will also largely depend on the location of your main audience. As the local geography has an effect on things from weather to cultural quirks and preferences. Creating content that is specific and relevant to the group of people you’re trying to reach is impossible without having an effective method of monitoring the variables and the success of your content with each group.
The overall success of your campaigns is in large part dependent on your ability to isolate the performance of different types of content. And use it to identify trends that will then be used to tailor your content to your audience.