Influencer marketing is one of the top tools companies use to reach a wider audience. However, due to the huge number of brands, the competition is stiff. This is why businesses often have to look for the best influencer marketing platforms.
Since real money is involved, you cannot afford to go wrong. About 96 percent of experts agree that you cannot fully automate influencer marketing. But, you can still get more by working with the right influencer platform.
We started Afluencer with the aim to help both brands and influencers carve a niche. However, we’re not the only online platform out there. There are many more.
In this article, we’ll have a look at the 25 best marketing platforms you should try and also explain to you why it may be a good idea to work with one.
Let’s get started:
What Are Influencer Marketing Platforms?
An influencer marketing platform is a service that bridges the gap between content creators and brands.
Brands need content creators for marketing purposes and content creators want brands to make money. Influencer marketing platforms bring them together, thus helping everyone involved.
The concept is simple. We keep a database of influencers in different niches. We match influencers with companies by matching their requirements including cost, region, the number of influencers, etc.
Our database includes metrics including demographics, reach, and past history. All these factors are very important when selecting an influencer.
How Can Influencer Marketing Platforms Help Your Business?
Working with a marketing platform allows companies to concentrate on other aspects of the business while we work to find a suitable match.
At Afluencer, we work with all kinds of influencers and brands from micro to macro-influencers and from multinational firms to startups.
You will get to work with the influencer you prefer and ask questions you may have. Plus, at the end of a campaign, we’ll provide metrics to help you gauge how successful your campaign was.
Our database is constantly updating and we’re working with influencers from all around the world. Whether you want to work with someone popular in a small locality or someone with national fame, we have you covered.
Working with an influencer marketing platform allows businesses to save time and money as there are fewer risks involved. Plus, it benefits influencers. They do not have to waste time contacting businesses. The process can be excruciating.
Thanks to influencer marketing platforms, all they have to do is sign up, provide the required details, and wait for the company to contact ‘em regarding potential work.
Best Influencer Marketing Platforms: Best Marketing Platforms For Influencers and Businesses
In recent years, major brands and companies have flocked to online influencers to market their products. But the market is still largely untapped. Only 17 percent of companies spend over half of their marketing budget on influencer marketing. This number will no doubt increase in the years ahead.
Let’s talk about the top online marketing platforms in the space…
Afluencer is your one-stop-shop, whether you’re a brand marketer looking for an influencer or an influencer looking for a great brand to partner with. The website and social media publisher produces the leading content for influencers anywhere online.
Influencers can sign up for Afluencer’s VIP mailing list to be the first to know about great partnership opportunities with the best brands in their industry.
Brands meanwhile can reach out to the Afluencer team to submit their brand info and receive complimentary influencer coverage here.
A reliable online marketing platform that connects influencers and merchants, Afluencer makes the connections between brands and “Afluencers“!
Take advantage of growth opportunities as a new social media influencer online and set the stage for a future full of marketing prospects! Use Afluencer to find reliable brands to connect your name to online!
At Afluencer, we work with a number of brands to help them reach their target audience. Try our free package and call +1 888 340 6425 for more information on how we can help you.
HYPR is quite a well-known platform offering real-time analytics including geographic data and demographics. With over 12 million influencer profiles, it is among the largest marketing platforms out there.
You can find direct contact details on the website and get in touch with influencers.
This NYC-based firm started in 2013 and claims to work with over 30 percent of the leading agencies and brands. Some of the major brands it works with include Pepsi, Time INC, and Microsoft.
HYPR has a custom pricing model but you can start with a free trial.
Upfluence is known for providing customized services to agencies and brands but it also caters to influencers. You can search for influencers based on social networks, languages, geography, and topics.
One of the biggest strengths of this AI-powered tool is the ability to send bulk messages to influencers.
Upfluence has a custom pricing model but you can start with a free demo to test it.
Popular Chips can be a great option if you are looking for a free marketing platform.
It offers free custom reports that can be quite helpful in improving your KPIs. Plus, you can even use these reports to know what your competitors are up to and how you can improve your social media game.
The report contains the latest demographic distribution of the followers of any influencer on a number of platforms.
Shoutcart is different from most influencer marketing platforms out there. It’s the marketplace to buy and sell shoutouts.
The platform mainly works with Instagram influencers and can be a good pick for businesses who want to work with a local Instagram celebrity.
Shoutcart is easy to use with little to no waiting times. Select an influencer according to your needs, make the payment, upload your content including the photo or image with the caption, and the company will take care of the rest.
You can even select when you want to get the post published. The overall cost will depend on the nature of the post and the kind of reach an influencer has. The good thing, however, is that there are a number of influencers and you can also easily become a part of the company’s growing database.
Social Brand is among the most advanced influencer marketing platforms. It offers everything businesses and influencers need to find success on the web.
You can create and launch marketing campaigns for specific audiences by working with reliable influencers. It generates detailed reports and only works with verified influencers.
One of the apps’ biggest assets is its social media management tool that allows you to publish posts simultaneously on a number of platforms. It also has a kickass Android and iOS app.
Influencers can join it for free but there is also a paid version starting as low as $9 per month.
Businesses can choose from three packages – starting as low as $50 per month. The most expensive package, which comes with more features, goes for $250 per month.
NeoReach is among the easiest platforms to use thanks to a reliable marketing automation system. It offers excellent customization options. Plus, you can choose from 40 filters to find what you need.
The platform also allows businesses to import their own list of influencers.
NeoReach has a custom pricing model. You’ll have to contact the company for details.
Grapevine originally started as a platform dedicated to YouTube influencers but now it also includes Instagram and Facebook influencers.
It works by allowing agencies or brands to submit briefs based on their requirements. These briefs are for influencers who can then make pitches. Brands and influencers can discuss the price and even negotiate.
Once an influencer gets selected, a contract is formed. Brands can see performance via Grapevine’s built-in dashboard.
Traacker promotes itself as an ‘Influencer Relationship Management’ tool by allowing businesses to build and manage relationships with influencers. This is an important factor as good relationships can be very important in the world of online marketing.
Originally known as Revfluence, AspireIQ works with over half a million influencers and uses AI to create reports.
Unlike other marketing platforms, this one will not only gather information from your social media handles but also let you create your own profile to display your work.
Its recommendation engine uses profiles to recommend influencers to potential clients. Plus, it also has a content library that can help influencers store content in one place.
Upfluence has three different pricing plans, each coming with a demo.
Wearisma claims to be one of the fastest-growing influencer marketing platforms. It works with freelancers in about 50 countries and is among the most technologically advanced tools.
It offers transparency that helps build trust between influencers and brands. The company uses intelligent automation and analytics with human efforts to create highly rewarding campaigns.
It is quite ahead in terms of research and releases timely reports on the changing scenario of influencer marketing.
Mention Me works differently than the ordinary marketing platform. It is essentially a referral platform that allows brands to win more customers by using referrals.
This is very important since about 80 percent of customers will trust a referral, especially if it comes from someone they know or trust.
The platform offers A/B testing, educational program, and other amazing features. It can help you gain up to 30 percent more customers with its easy implementation.
Mention Me has a unique cost-per-sale model, i.e: you’ll pay based on how much you make.
Shopping Links allows businesses to get access to valuable data that they can use to make informed decisions. It lets brands send free gifts to influencers in return for shoutouts and reviews.
The cheapest plan starts for as low as $2,750. The most expensive plan is worth $10,000. Other than this, it also identifies itself as a management firm.
Influencer can be a good platform for businesses looking for an option that is fast and easy. Its unique match-making features can easily help you get in touch with suitable options.
The company vets all influencers and creates complete reports with the latest data.
You can choose from one of the three payment plans. Get in touch with the company to get a quote.
Speakr is known to work with big names including several Fortune 500 companies and popular brands like Disney, Samsung, Fox, Warner Bros, and Sony.
It can be quite difficult to get listed on the platform as it works with pre-selected influencers Speakr currently boasts of only 37,000 influencers, all known in their fields.
Get in touch with the company for the pricing model.
Lefty is more than just an influencer program. It’s also a creative agency helping businesses come with creative plans to create kickass campaigns. They have over 6 million influencers on the list and they work with a number of known brands such as Airbnb, Uber, and Hilton.
Lefty will do all the hard work including crafting the contract and creating the brief.
There are four plans, get in touch with the company for more details.
Sideqik offers world-class insights and data to help companies make educated decisions. It also has built-in software to help brands manage campaigns.
While not the most popular platform anymore, it has worked with some well-known names like Coca Cola and Logitech.
Fohr allows you to search for influencers based on location, niche, and the number of followers. It also lets brands make pitches and send offers based on comprehensive reports available on the platform.
These reports are known for giving insights into content performance.
It is one of the few platforms to offer education to influencers to help them grow.
Fanbytes can be a good pick for brands looking to target Generation Z. It works with young influencers on Snapchat, Instagram, and TikTok. It’s also known for special Augmented Reality Lenses programs.
It is one of the only few platforms to target influencers on these apps. It mainly aims to provide entertaining content to followers to achieve good results.
With offices in Melbourne, Sydney, Las Vegas, and London, BrandSnob is among the most well-recognized influencer platforms. However, it only works with selected influencers and has only about 10,000 influencers in its database.
It is known for excellent customer support and reliable AI programs that help brands find the right influencer.
INFLUENSI is known for offering real ROI to help businesses calculate returns. It is one of the few platforms that cater to both influencers and brands like a pro.
In addition to this, the platform offers consultancy and event management services.
SocialBakers started as a social media management company. After finding success in providing analytics, it introduced an influencer marketing platform where businesses can search for reliable influencers.
This platform makes use of a proprietary platform to provide brands with what they need.
It offers excellent customization options to help businesses choose the right influencer. Plus, it’s easy to use and has excellent customer support.
It can automate your workflow and allow you to get more in less time.
Tribe is a self-serve app that helps bring influencers and brands under one roof.
Originally founded in Australia, it is now a global name with offices in the UK. It mainly works with big British clients such as HSBC and can be a good pick for influencers with a large number of UK followers.
Peg mainly works with Instagram and YouTube influencers from all over the world. It has close to 6,000 clients including some major brands like Nestle, Google, Universal, and Uber.
Unlike most platforms, Peg concentrates on performance-based marketing and not campaigns designed to increase brand awareness.
The platform has a custom pricing model but you can try a free demo to know how it works.
These were the 25 best influencer marketing platforms for brands and influencers.