We’ve been sharing resources on how TikTok can help your brand for a while now. We’ve covered a variety of topics including Top Buzzing TikTok Influencers Across The World and tips on How to Make TikTok Videos to Get More Followers.

Our aim is to provide all TikTok brand resources under one roof to make sure you do not have to look elsewhere for TikTok brand guidelines.

In this article today, we’ll be talking about how brands can benefit from TikTok and use it to reach more people.

If you’re reading this then it means you’ve already heard of TikTok and know how powerful the platform is.

According to HubSpot, the app is “leaking” with opportunities for brands and we certainly couldn’t agree more.

Despite having millions of users, TikTok is still not very heavily used by brands as it has recently launched the option to advertise and hyperlink.

If you’re planning to be on TikTok and want more resources on how brands can use TikTok then here are some TikTok brand guidelines and ideas:

TikTok Brand Guidelines: What to Do On the App

Brand Guideline 1: Have Your Own TikTok Channel

You can start your own TikTok channel and post content to reach a wider audience. A very good way to reach a wider audience is to use hashtags and also post challenges.

We have covered more about these options in our previous blogs. So if you’re interested, then go check them out.

Brand Guideline 2: Get in Touch With TikTok Influencers

Influencers can help you promote your products or services on TikTok. It works like any other social media platform. You find an influencer who works in the same niche as you do and then you reach a deal to post sponsored content that helps bring more attention to your cause.

The different thing about TikTok is how content is posted. Most users want to check creative videos on the platform, hence it is important that you select an influencer who is creative and has a decent number of followers.

You can scan through our directory of TikTok influencers to find someone who meets your requirements.

TikTok is an international name today with a solid presence in more than 150 countries. It has over 1 billion users making it one of the largest social media platforms out there.

What started as a small app is now a global phenomenon that’s been helping people make money. We talked about the app in detail in our ‘Is TikTok Really the Future of Influencer Marketing?’ article. Have a look at it to know more about the history of TikTok and why it’s so popular.

The Power of a TikTok Influencer

Most TikTok users are in Asian countries but it’s still quite popular in the US and boasts about 123 million downloads since its release. There are over 45.4 million US TikTok users and the app is most popular among teenagers. It’s believed that 45 percent of all US teens have used the app at least once.

While some argue that the platform has already reached its peak in India and other such countries, the fact remains that there’s still plenty of potentials when it comes to TikTok in the US.

If you’re an influencer who has stayed away from the platform then now is the right time to join TikTok and be a TikTok influencer.

Here’s why:

#1 The Market Isn’t Saturated

Despite what everyone says, TikTok is not a passing fad. It’s known as the anti-Instagram tool that’s already being copied by other companies.

The Instagram influencer backlash made a bunch of users turn to TikTok. But, TikTok also has its homegrown stars, some of them allegedly paid to stick to the platform.

While such influencers command a great following, the truth is that there aren’t many such stars in the US. This is your chance to beat the crowd and make a mark on a platform that’s quickly getting bigger in the country.

If you join today, you will have an edge over people who are yet to join. You’ll get more time to build an audience.

#2 More and More Brands Are Turning Towards TikTok

Top names like FIFA, Coca-Cola, and Calvin Klein recently approached micro-influencers to take part in marketing campaigns in order to reach a new audience, particularly teenagers.

In 2017, Coca-Cola brought back its much-loved ShareACoke campaign but with a twist. It replaced the first names with song lyrics. The campaign turned out to be a massive success generating close to a million videos that resulted in more than 200 million views thanks to using branded hashtags.

The platform is working hard to get more brands on the network. It recently introduced a new analytics feature to help firms measure performance.

With such major changes, it isn’t a surprise that more brands are keen on using the app. This means the demand for TikTok influencers is going to rise, hence it is the right time to be a TikTok influencer.

#3 It Lets You Be More Creative

On the front, TikTok looks like an app that only lets you upload short videos, but it’s actually a lot more. The app offers some interesting features including filters that you will not find on any other platform.

In addition to lip-syncing videos, it also lets creators come up with their own creative videos. Check out our ‘How to Make TikTok Videos to Get More Followers’ guide where we’ll show you how to be creative and create kickass videos on TikTok.

#4 Gives You a Chance to Have Fun

By nature, TikTok is an extremely interactive platform. It invites content consumers to be a part of the fun and not just take a backseat. However, it is okay if you only want to be a viewer and do not want to contribute to the idea.

You can explore videos, join the fun by creating duet videos, and even give a twist to your favorite songs or dialogues.

The best part is that, unlike other apps, TikTok doesn’t push you to build a following. You can have fun without feeling extra pressure.

#5 Can Boost Your Virtual Presence

It can be a good idea to be a TikTok influencer even if you are present on other platforms. Once you gain traction on TikTok, you may be able to bring your followers to your other profiles including your YouTube pages and websites.

TikTok videos get shared a number of times and can be seen on other platforms as well including YouTube and Facebook. Since videos contain a username, viewers will instantly know where to find you or who you are. 

This can be instrumental in giving a boost to your image. So, be a TikTok influencer and start building your presence.

#6 More Ways to Earn Money as a TikTok Influencer

You can earn money by working with brands and posting sponsored content. Brands around the world are looking for TikTok influencers. Sign up here to get access to companies that want to work with TikTok influencers.

In addition to this, you can earn money by counting on digital currency that can be converted into cash. Last year, the company grossed over $75 million from selling virtual currency.

You can earn virtual currency by asking viewers for a ‘tip’. However, not all digital coins can be converted into cash.

#7 Everyone Can Be A TikTok Influencer

TikTok is typically used by youth but it’s open to people of all ages. For as long as you have something exciting to tell or show the world, you can give it a try.

Check out our Social Media Influencers Over 50 guide for some motivation if you think you’re too old to be a TikTok influencer or star.

It doesn’t matter how old you are, people will always show interest if you have something exciting to offer.

#8 It’s More Real

TikTok influencers stand out tonally and aesthetically from the brand-sponsored, stars of Facebook and Instagram. Most content on TikTok is for people who are sick of pseudo-celebs pretending to have picture-perfect lives.

A very good example of this is an audio clip that contains the phrase “Middle-class check”. It has been uploaded a number of times on the app, each highlighting “middle-class” routines. You will find average homes, old cars, dirty laundry, and people wearing regular clothes in these videos – something that’s rare on Insta.

TikTok offers the real touch as people take ownership of who they are instead of pretending to be what they’re not. Nonetheless, the app does have some Insta-like influencers proving there’s space for everybody.

So waste no time and be a TikTok influencer today to start making money. Experts believe it’s easier to get popular on TikTok than on other platforms for as long as you find your niche and upload interesting content.

What about a potential TikTok ban? Check out this article that goes into detail about such a possibility and how you should prepare.

The post Why Now Is The Right Time to be a TikTok Influencer appeared first on AFLUENCER.

TikTok is quite a controversial name. Some love it, some find it useless, and some fail to understand what it’s all about. If you’re a brand looking for an influencer for your marketing campaign, then you must understand how TikTok can benefit your business.

So in this article, we’ll briefly explain a little about TikTok. What it is, why it’s so popular, and also share some stats about the platform because we know you love numbers.

Then we’ll talk about why brands are turning to TikTok influencers and how they are using them for their marketing efforts.

What is TikTok?

TikTok is a social media service owned by ByteDance, a Chinese company founded in 2012.

The app allows users to share videos and is popular for offering lip-sync videos based on talent and skits.

It was originally made for the Chinese market and an international version was released in 2017 for both Android and iOS.

TikTok Statistics

Here are some Tiktok stats for those of you crazy about the numbers. You’ll see exactly why you should start your TikTok influencer marketing strategy, yesterday!

• TikTok is the most downloaded app on iOS with over 33 million downloads.
• TikTok has been downloaded over 1.5 billion times, making it the third most popular social media app behind Whatsapp and Facebook.
• The app has more than 500 million active users around the world.
• It is popular among youngsters with 41% of all TikTok users aged between 16 to 24 years.
• Roughly 56% of TikTok users are male and 44% are female.
• TikTok is available in 155 countries. Most popular in India with over 466 million users. The US comes third with close to 125 million users. And China ranks second with around 173 million users.
• The average user spends around 52 minutes on the TikTok app every day.

Why Is TikTok So Popular?

Many people credit the demise of Vine in the first quarter of 2017 for the huge success of TikTok. Users turned to Musical.ly, which was quite successful.

The app was then bought by ByteDance in 2017 for $1 billion, merging Musical.ly with its app to give birth to TikTok. The new TikTok app offered better features and had a wider reach, thus making it a widely popular social tool for users.

While it wasn’t the first or only app to offer users a chance to post ‘lip-sync’ videos, it garnered steam since it offers much more, including live streams. Users can choose songs, effects, and sound bites from the app. Or they can even upload original content that other users can download.

Think of it as a blend of Vine and Musical.ly. Two apps that achieved a huge fanbase. Hence, it’s no surprise that users gave attention to TikTok. The app soon developed into a complete social app. Giving users a chance to create profiles, leave likes and comment on videos.

Within no time, brands started to exploit this booming social media platform to cash in on its huge reach. Today TikTok ranks as one of the top priorities for businesses campaigning with influencer marketing.

Why Are So Many Brands Using TikTok?

TikTok, as we mentioned earlier, is super popular among teens and youngsters – a group that appears to have distanced itself from Twitter and Facebook.

They have jumped to platforms like Snapchat and TikTok. Brands are very aware that these millennials are among their hottest buyers.

The statistics don’t lie. The customers are gathered at Tiktok in their masses. And so TikTok is where you’ll find brands lurking—looking for fresh influencer marketing recruits.

⇨ TikTok Ban: What it Means for Influencer Marketing

How Are Businesses Using TikTok for Influencer Marketing?

Technically speaking, Tiktok works like any other social media platform. You create a business profile and gain followers who you can then pitch products to. Alternatively, you find TikTok influencers who already have an audience and get them to execute your marketing campaign.

But first, you’ll need to negotiate a price with the influencer and discuss the type of content you would like them to share.

Here are a few popular tricks businesses use when marketing on TikTok:

TikTok Challenge Videos

This is a popular way to promote TikTok. It includes posting a unique challenge video with a specific hashtag and asking others to do the same. Businesses even promise to award users who post the best videos.

Brands need to come up with challenges that are fun and exciting so that users are willing to take part in them. A very good example of a fun challenge was presented by the Mexican restaurant Chipotle. The eatery used the Guacamole song to create a challenge. It caught up and resulted in the best-performing TikTok challenge.

The restaurant also decided to advertise on TikTok instead of buying expensive airtime during the Superbowl to promote its free delivery service.

The best thing about this move on the brand is that they can save big time on marketing costs. Imagine the wide reach these promotions would have when these challenges go viral.

However, there is one setback to relying solely on TikTok challenges for an influencer marketing campaign. These challenges are typically short-lived and tend to fade away in a matter of days.

In-Feed Native Videos

Running videos through in-feed native videos can be a great way to generate traffic. These ads are posted on the brand’s page and get filtered through the feed. Brands need to create original content and use ideas or hashtags that have the potential to catch attention.

Since TikTok is a social media where brands do not typically have profiles, most businesses have to find TikTok influencers who can help them achieve their goals. This is where influencer marketing on TikTok comes into play.

TikTok Influencer Marketing

As a business of this generation, you must know how to find TikTok influencers that match your needs. If you want people to find your TikTok videos through your unique hashtags, then you’re going to need to get popular influencers involved.

TikTok influencers are known for their creativity. However, it can prove a challenge to find the right influencer to collaborate with. Since users on TikTok are always looking for originality, making them a tough crowd to impress.

Advertising

TikTok introduced its ad network in 2019. This includes a variety of ad formats such as:

• Brand takeover
• Hashtag Challenge
• Top-view video
• 2D lens filters
• In-feed native video
• Influencer package

Universal Pictures used paid ads to promote The House with a Clock in Its Wall back in 2018. During their social media marketing campaign, they came up with a hashtag challenge #FindYourMagic. It motivated TikTok users to create, film, and post their tricks—while using Universal’s hashtag.

While it was a unique idea, the company still had to hire 10 influencers to get the challenge rolling. The campaign, however, turned out to be a huge success and the company received more than 1.3 million likes on videos. And on top of that, they managed to gain 11,000 new followers.

As it stands, ads work pretty well on TikTok, but they can prove to be rather expensive. This is why many businesses are leaning more towards partnerships with TikTok influencers for their marketing crusades.

How to Find TikTok Influencers?

So it all sounds great on paper, right? Now you’re all hyped about exploring TikTok for your next influencer marketing campaign. But how do you go about finding influencers on TikTok who will not just collaborate with you but will also be a suitable match for your brand?

Well, at Afluencer, we will help you find the perfect TikTok influencers to promote your brand. We have access to influencers from all around the world in a variety of niches. You will surely find an influencer who can help you reach your target audience and boost brand awareness.

Sign up today and find your creative TikTok influencer among thousands of influencers. As you have learned, TikTok is without a doubt NOT just the future of influencer marketing. It is the NOW of influencer marketing. So if you have yet to board the bandwagon, then your business is seriously losing out.

The post Is TikTok Really the Future of Influencer Marketing? appeared first on AFLUENCER.