From Fifty Shades Darker inspired makeup, confidence-boosting skincare, eyes that wow, beauty and booze, and a whole lot of humor and mascara – we bring you a grand roundup of the top 20 beauty influencers for 2020.
Dazzling photos, fab tutorials, captions full of lipstick emojis, and empowering hashtags.
These hot 20 beauty influencers will inspire you to feel beautiful, glam you up and entertain you through your makeup purse (and they’re open for collabs too):
- Yuliya Oleynykova – @yuliya.oleynykova
- Naima – @thesassylondonista
- Asa – @laceandperlsblog
- Victoria Osafo-Nkansah – @victorialebenee
- Hayley Hall – @hayleyhall_uk
- Doniya Malik – @doniyabeauty
- Valeriya – @valeriyavergunova
- Neetasha Singh – @neetashasingh
- Melissa Oosterwolde – @iammelissaoosterwolde
- Adde – @edadde
- Manjeet – @thatgirlshorty_x
- Mikayla Kuehn – @thepinklifeofficial
- Wendy – @liveluvpretty
- Juliana Kiener – @juhzinhahh
- Netta – @naturallynetta_
- Dorina and Cristina – @anotherside_of_me
- Katie McBroom – @martinisandmascara
- Almina – @almixbeauty
- Megan Coates – @raincoatesbeauty
- Khadija – @khadijabeautyblog
Ready for these top beauty influencers to give you a beautiful makeover?
Instagram Followers: 79.7k
Instagram Engagement Rate: 0.29%
Kicking off our list of top contending beauty influencers is London based Yuliya Oleynykova. A charming Russian confidence-boosting beauty influencer.
Because beauty can’t exist without cultivating self-love, Yuliya is passionate about helping her followers feel beautiful and confident every day.
She has a unique authentic persona about her that makes her captivating to watch.
Yuliya shares her beauty knowledge, tips, and experience on her feel-good Instagram profile.
Even though she’s a certified makeup artist, she keeps it real with her followers. “I tend to do my own makeup in less than 10-15 minutes because a girl is busy”.
And as you get into her makeup videos, you’ll soon learn about great products that “blur the pores”, how to apply lip liner to get fuller lips, and more.
But it’s the realness she brings to her posts that make her so relatable. With thoughtful messages like “when you find your favorite products, you don’t need to waste your life trying to look good. Neither your money. Your favs will stay with you for years”. Her influential content certainly resonates with many women.
“Looks a bit messy but once you apply mascara everything will be fixed” for much-needed reality and humor onto any beauty feed.
Over on her YouTube channel, you really see her content creation talents blossom with videos like her charming film-like Anastasia Steel inspired look from Fifty Shades Darker.
And yes, this highly active influencer also has a fashion and beauty blog. All things skincare, makeup, body care, pampering, and haircare.
Some of her brand collabs include Foreo, Femme Luxe, NARS, and more.
Instagram Followers: 35.7k
Instagram Engagement Rate: 0.68%
Naima is a makeup artist in the UK with a sophisticated luxury aesthetic to her content.
Luxury eye-catching makeup and looks are beautifully spread all over her Instagram profile – from sleek photos to transforming videos.
If it’s “housed in a state-of-the-art case, delicately scented and embossed” then Naima will be the beauty influencer to tell you all about it. Yes, all the luxury brands like Jimmy Choo, Christian Louboutin Beauty, Gucci, and Chanel are up on her feed.
From coffee and Tom Ford lippies to skin care for stretch marks (because she’s also a mom). Naima will most certainly wow you away.
She inspires her followers to try those sparkly sapphire eyes because that’s “the only blue” she’s feeling these days and it couldn’t look any more spectacular.
For more glam, followers can indulge in Naima’s The Blush Works blog for all things beauty, makeup, skincare, tutorials, celeb-inspired content, and more.
Naima drops posts like “Beauty Fridges – Do We Really Need Them?”. In case you didn’t know beauty fridges were a thing, now you do.
Some of Naima’s top beauty brand collabs have been with brands that love working with influencers, such as Sephora and Tarte Cosmetics.
Instagram Followers: 20.5k
Instagram Engagement Rate: 0.46%
From Seattle, USA, Asa is passionate about clean beauty and is all about helping women who struggle with their personal style.
With a bright smile and an uplifting personality, she shares beauty and skincare tips. Her happy social media aesthetic is filled with crisp professionally presented images. Beautiful makeup product flat lays, outfit snaps, and bright smiles are splashed all over her Instagram profile.
“Okay, I want all of these shades”, a follower enthusiastically comments. She certainly knows how to make products look appealing.
Thanks to her organized Linktree page, her followers will find it easy to shop her promoted products and navigate through to more content.
Beautiful images with a bright personality make Asa’s Lace & Pearls blog. With her pleasantly organized content skills, her followers can indulge in all the important product info and inspo with posts like “Eyes That Wow”, “Beauty Products for Oily Skin”, “Drugstore Volume Mascaras”, and more.
Asa’s brand collabs include Sephora, Ulta Beauty, Pixi Beauty, Neutrogena, and more.
If you’re a brand looking for top beauty influencers to grow your product image catalog, then Asa is a perfect match to deliver on those stunning glossy product images.
Instagram Followers: 408k
Instagram Engagement Rate: 1.18%
From Ghana, Victoria Osafo-Nkansah is a popular actress as well as a skincare and beauty enthusiast. She also owns a natural and organic skincare brand.
With a following built around her career influence, Victoria’s lifestyle is of hot interest. And she certainly sets the bar for other influencers with her natural flair of keeping her beauty-loving audience engaged. She shares videos of glamming up behind the scenes and snaps of her stunning looks – from glamorous makeovers to red carpet events like the “Golden Movie Awards”. Keeping up with Victoria is what her Instagram is all about.
Colorful eye-popping looks and outfits in diverse styles from trendy to beautiful African styles, Victoria’s photos keep her followers scrolling and scrolling for more.
Victoria’s promotions include skincare products and hair services.
Instagram Followers: 27k
Instagram Engagement Rate: 1.5%
Hayley Hall is a beauty expert, fashion lover, traveler, and a “Top 10 UK Blogs” award-winner.
She is where plus-size women over 30 will find inspo.
Life-improving beauty, pretty dresses, and a whole lot of chic.
Hayley’s Instagram profile is a beautiful gallery of warm lovely-looking images with some videos. Indoors, she shares her personal beauty and skincare routines; and outdoors, she snaps away at her gorgeous outfits.
She’ll make her followers feel good about life at home as she inspires “looking after your own wellbeing and indulging in a little pampering me time”.
Hayley’s social media content is not only well-presented but is educating too. She creates content on topics like “five alternatives to face wipes” and “why wipes are so bad for your skin”.
Hayley’s content-rich blog is just as delightful as she is. With a published post every two days, her posts feature “Polished to Perfection: Top Five Pro Tips for the Perfect At-Home Manicure”, “11 Easy Beauty Tasks to Tick-Off During Lockdown”, and more.
For more into the influencing world of Hayley, she’s also an amazing video content creator over on her 2k+ subscriber YouTube channel. Subscribers can get a look into her “Everyday Lockdown Skincare Regime”, or learn more about the “Microblading Effect Pen” and more.
Some of Hayley’s collab history includes fashion and beauty brands such as Simply Be, Very, Soft & Gentle, and Lola’s Lashes.
Instagram Followers: 645k
Instagram Engagement Rate: 1.39%
Doniya Malik is a talented makeup artist with luster spread all over her Instagram profile.
Big on Instagram, Doniya shares makeup looks and tutorials. Smokey eyes and nude lips, post after post, Doniya certainly knows how to wow her followers away with her talent and her striking aesthetic.
“Smokey eyes with blue in the waterline” couldn’t look any more electrifying. Keeping it real, she’s happy to share unedited pictures of her makeup looks making her pretty credible.
Whether she’s making up a model, sharing cool stuff like a sweet 16 makeup cake, out getting her hydrafacial, or sharing her product journeys through her skin breakouts – Doniya keeps her followers glued in.
If you’re on the hunt for top influencers who promote skincare ointments, beauty treatments, teeth whitening products, and more, then Doniya’s the one for you.
Instagram Followers: 26.5k
Instagram Engagement Rate: 4.33%
Valeriya is a renaissance beaut based in The Netherlands.
She’s an experienced model, actress, beauty enthusiast, and she’s also a mom.
Valeriya’s Instagram profile is a fascinating picture-rich gallery of her model photoshoots, experiences, and personal life. She documents her life all so beautifully in an organic way. In fact, she’ll go from gorgeous glam to casual hoodie and jeans vibes – sharing feel-good inspo with her followers all the way.
On her 12k subscriber YouTube channel, Valeriya shares on her trips around the world, photoshoots as well as beauty pageant content.
Valeriya’s most recent beauty brand collaboration was with Swiss Perfection.
A further look into her profile and you’ll be surprised that her influencer portfolio features beauty product ads and she was also featured on a JLo commercial – pretty impressive, right?
Instagram Followers: 58.1k
Instagram Engagement Rate: 2.9%
Neetasha Singh is an award-winning South African international model with a passion for beauty, fashion, skincare, and women empowerment.
She’s also the director of Model CampSA, a model training program that empowers and uplifts women to create a supermodel mindset.
Also on her list of titles is TV host of Colors TV.
On Neetasha’s Instagram profile, she takes her followers along modeling adventures around the world. From photoshoots to events and runways such as the Milan Fashion Week.
She indulges her audience with beautiful lifestyle inspired product flat lays, always creating enough curiosity in her followers that they want to know more in the comments. And when they ask, Neetasha demonstrates what it takes to be in the ranks of top beauty influencers by maintaining a great engagement as she responds and participates in conversations.
Whatever Neetasha is glammed up for, she has a way of empowering and inspiring women with uplifting messages like “dreams are possible” and “sometimes the king is also female”.
Following her fascinating life and adventures will get you scrolling and scrolling for more.
Neetasha’s following includes women as well as aspiring models so she’d make an ideal influencer candidate to promote beauty and skincare products that serve these audiences.
Instagram Followers: 21.6k
Instagram Engagement Rate: 4.79%
From The Netherlands, Melissa Oosterwolde is a beauty enthusiast and top fashion designer with sass.
In her words “beauty is how I feel inside and reflect it in my eyes”. And you surely can’t miss how beautiful this lovable influencer feels inside.
Melissa’s Instagram feed is certainly as bold and as beautiful as she is. Her sassy aesthetic cannot go unnoticed – whether it’s online or offline. Her shaved platinum blonde hair with her edgy style is how she rolls.
“I love how you play with loud colors”, a follower comments on Melissa’s influencer content.
Yes, she’s loud but the result is so beautiful.
She’ll make you want to click on that mascara video on her feed.
With her content mostly in Dutch, she has built a niche audience in this demographic.
For a fairly new YouTube Channel, Melissa is building momentum with her notable video content talents. Her lively personality lures her followers in. So, of course you’ll really want to watch her at-home hair coloring.
Melissa loves to always remind her followers that “every woman is a queen”.
Some of her brand collabs include Caption and Kliniek3.
Instagram Followers: 5k
Instagram Engagement Rate: 3%
From Bucharest, Adde is a Romanian beauty influencer, fashion blogger and YouTuber.
On a journey of self-discovery, Adde’s journey looks as beautiful as her content.
Adde is a micro-influencer you certainly need to keep your eye on. Her content presentation and execution is beyond impressive – that of an experienced influencer actually.
She creates charming skincare and makeup product flat lays paired with content-rich captions – creating lovely well-crafted post themes throughout her Instagram feed.
Adde also shares her skin progress with acne treatments.
Like other hard-working beauty influencers, Adde is also starting to build a following over on TikTok.
Yup, Adde is without a doubt a committed content star. On her beauty, fashion, and lifestyle blog she shares content like “self-isolating skincare” and “skin scans”.
If that wasn’t enough, you can also catch more of Adde on her YouTube channel. From unboxing videos, Italian beauty hauls, to event videos like the Party NYX Face Awards.
Adde is a sought after beauty influencer, having collaborated with top brands such as Miniso and Bonprix.
Since most of her content is in Romanian, she’d make a good fit for brands looking for beauty influencers to help reach this niche audience.
Instagram Followers: 12.3k
Instagram Engagement Rate: 7.03%
Based in Sheffield, Manjeet is a fashion and beauty lover with a trendy crisp aesthetic.
Fresh, blacks, whites, nude tones, smokey eyes, and pouty lips is what Manjeet’s feed is made of.
Showing off gorgeous shoulder-down outfit looks post after post, Manjeet certainly knows how to spice up her feed when she does drop a pouty selfie.
She loves sharing beauty favs with her followers, such as her fav lipstick, Skinkissed Vitamins, and even the face masks that helped her breakouts.
Her product promos are also thoughtfully crafted with useful tips. Check out her facial rollers post that’s “like a workout for your face, leaving me feeling instantly refreshed” and if you need a really good wake up in the morning just “pop it into the fridge”.
And she certainly knows how to take care of herself and her followers with influencing posts like her “coconut butter pampering Monday”.
She’s more than just a pretty face with a pretty look, her post content is quite valuable too. That awesome 7%+ engagement rate surely says it all.
Manjeet’s brand collabs include Lounge Underwear, Femme Luxe Finery, Pretty Little Thing, and so much more.
Instagram Followers: 5k
Instagram Engagement Rate: 1.06%
Based in Toronto, Mikayla Kuehn is a lover of style and beauty. And she also happens to be fully committed to the color pink.
So, this is a warning—loads of pink content coming up that will influence your color decisions.
Mikayla is also a digital marketing manager and her skills couldn’t be any more fitting for her influencer work.
Did I also mention she has an insane love for pink? I feel like I needed to mention that again because her Instagram is a sweet pink gallery of her very pink life and her charming vintage style.
A particular highlight of her social media to point out is her gorgeous nails. Pastel, tropical, fruity, and just so lovable.
Mikayla’s nails certainly won’t go unnoticed. “I love your nails, so fresh and summery”. “Can’t get over how cute your nails are”. And you too will agree when you see them.
From her fav makeup looks to her fav products, her content flows so beautifully with her pink, pastel, and vintage theme.
In addition to that, let’s not forget her growing TikTok account where the pink fun continues.
Mikayla’s love for pink would not be complete without The Pink Life blog. With her vintage-style images, some of her posts include “I Got It From My Momma, 7 Important Things Mum Taught Me”, “Skincare Routine for Oily Skin”, and also her “NIU BODY Review”.
Mikayla’s brand collabs include NIU BODY, Vo Beauty, and Femme Faire. So she’s the perfect partnership for brands looking for top beauty influencers with exceptional references.
Instagram Followers: 14.4k
Instagram Engagement Rate: 1.59%
Based in Texas, Wendy is all the beauty and humor you need in an influencer to feel good. In her words, she “loves teaching others the art of beauty through comedy”.
Makeup and also a ton of laughs is what Wendy’s Instagram is made up of.
Followers enjoy her funny makeup tutorials like “when I asked myself why I’m still single I realized this video explains it all” and her feel-good inspo posts like “quarantine is the time to get to know yourself” with eye-popping pink and blue eyeshadow, of course.
Her content is in both English and Portuguise.
With a funny personality, Wendy could only humor the world more with her YouTube channel. From her “5 Min Easy Makeup for Mommy”, “My Monday Makeup Routine”, and her entertaining makeup transformation face choreography videos.
Wendy is quite the entertainer.
Some of her brand collabs include Local Cookie Company.
Instagram Followers: 14.6k
Instagram Engagement Rate: 3.13%
Based in Las Vegas, Juliana Kiener is Brazillian born with a passion for health, fitness and beauty.
Juliana carries a happy vibe on her influential Instagram profile. Because she’s also passionate about health and fitness, you’ll notice that her beauty content is wellness-inspired.
Such as beauty content that teaches how vitamin C is essential as it helps replenish and protect the skin. And in case you haven’t tried it, she’ll inspire you to use an exfoliant with glycolic acid to reduce lines, minimize the appearance of pores, and help renew your skin cells.
From curling her hair, showcasing amazing yellow makeup brushes, indulging in fun bath bomb treats, to sharing interesting products like hair vitamins – Juliana’s health and wellness twist to beauty is appealing.
Whatever she’s doing, Juliana’s vibrant energy will certainly put a smile on your face. And one of her follower’s words “your smile makes everyone happy”.
Juliana is certainly a top influencer pick for collabs with beauty brands that have wellness in mind.
Instagram Followers: 6.2k
Instagram Engagement Rate: 3.7%
From the USA, Netta is a growing influencer in entertainment, beauty, and health.
She’s a social butterfly that inspires people through humor, art, passion and travel.
Lately, Netta has been sharing her entertaining TikTok content on her Instagram profile. From social media challenges to a wowing makeover she gave her mother for Mother’s Day.
Since she began her natural hair journey, she’s been sharing her “real hair flourishing” progress with her followers.
From inspiring quotes to photoshoots and behind the scenes of her acting career, Netta’s influence is promising with all of her talents.
Some of her brand collabs include L’Oreal, Shoe Dazzle, The Roots Naturelle, and more.
Instagram Followers: 21.3k
Instagram Engagement Rate: 2.63%
Dorina and Cristina are the sweetest beauty, fashion, travel and lifestyle sisters from Romania.
Their social media profiles are as pretty as a picture – literally. Whimsical landscapes, romantic outfits, inviting warm colors, and darling personalities. Dorina and Cristina share their beautiful adventures and the things they love with their followers.
From makeup, body and skincare products, to fragrances – their charming social media aesthetic on Instagram and Facebook makes them completely lovable.
The duo’s whimsical pictures come alive on their blog with posts such as “Our Favorite Maybelline Products”, “Rose Scents for Summer”, “Spring Scents”, “The Newest Full Hair Trend”, and more. They publish a mix of both English and Romanian content.
Over on their 7.2k subscriber YouTube channel Dorina and Cristina share beauty product unboxings, drugstore favorites and reviews – mostly in Romanian.
Some of their brand collabs include Dove, L’Oreal Paris, Bioderma, The Body Shop, and more.
Instagram Followers: 43.2k
Instagram Engagement Rate: 0.24%
Katie McBroom is an award-winning content creator, beauty expert and she’s also a retired Disney princess.
Judging by her username @martinisandmascara, the idea of booze and beauty couldn’t sound any more interesting.
Katie’s social media presence is packed with a pleasant sense of humor. From quirky quotes and status’ to her everyday life, Katie’s content approach is beautifully organic.
“I’ve been in my apartment for 19 days straight and I’m extremely close to filming a Joe Exotic makeup tutorial rn”. She certainly knows how to chuckle up her audience.
Hair makeover videos and skincare favs with practical captions like “it’s a must-have, especially if you’re like me and you sit in front of a computer screen all day”. Katie’s sweet nature is a breath of fresh air.
For more into her life of beauty and booze, in an unexpectedly tasteful way, you must check out her Martinis And Mascara blog – from travel essentials to personal care essentials.
Katie’s bubbly personality on all things beauty can be enjoyed on her well-produced YouTube channel. Her professional videos such as “The 3 Best Concealer Brushes”, “How to Use Dry Shampoo Like a Pro”, “The Best Lip Plumper”, and “Hiding a Hangover” show just how brilliant she is on camera.
With a professional portfolio of content creation and also her performance talents, Katie is your go-to beauty influencer to deliver on expert collab campaigns.
Instagram Followers: 2.2k
Instagram Engagement Rate: 14%
Almina is a rising creative beauty, fashion and lifestyle influencer that is inspired by art and expressing herself.
If there’s one word to describe Almina’s Instagram profile, it’s artistic. Spread all over her feed, her art-inspired makeup looks most certainly draw her followers in.
Her pictures and videos speak for themselves. Rich in detail. Creative. Transforming. And glamorous. What’s more to say when you present an outstanding butterfly inspired eyeshadow look? Almina’s profile is more show than tell.
The only thing left to tell is the makeup products she uses for each look.
“Wow insane” and “OMG this is so creative” are all the reactions she gets to her posts. With a 14% engagement rate on her profile, once you see her content for yourself you’ll understand why.
Almina is an ideal fit if you’re looking for collabs with beauty influencers to promote your brand’s makeup and hair products.
Instagram Followers: 5k
Instagram Engagement Rate: 0.9%
Megan Coates is an inspiring makeup artist turned MS survivor and advocate.
If there’s anyone to inspire you to feel a little more brighter about yourself, Megan is certainly your girl.
It’s difficult to separate her makeup talent from her MS story because it all comes together with a life-transforming message about beauty.
She shares well-presented product flat lays with insights to her personal experiences. Like her basic makeup favorites for easy application due to her impaired eyesight.
From skincare to makeup, Megan’s content is professionally presented.
Her content creativity is notable with posts like “Celebrating May 4th” featuring an ever so fitting Star Wars lipstick.
Makeup declutters, easy glam tutorials, makeup palettes, easy everyday makeup, and also more about her personal story with MS, check out Megan’s YouTube channel.
Megan’s video and social media content are complemented very well with stories and posts on her blog—from makeup tutorials to monthly favs.
If you’re looking for makeup and skincare collabs, then Megan should be at the top of your beauty influencers’ search.
Instagram Followers: 25.5k
Instagram Engagement Rate: 0.78%
Khadija is an Indian beauty influencer and blogger. She’s also a social media marketer, engineer-biotechnologist, and she calls herself a procaffinator.
Khadija’s Instagram profile is a lovely gallery of product images, with her beautiful hands on show— yes, her hands. If there’s such a thing as beauty hand influencers, then Khadija is the perfect match.
From cleansing creams, bath salts, coffee-based body scrubs, to face wash products – Khadija creatively presents beauty products. Her hands are certainly the perfect props to her images.
From “How to Do a Manicure at Home” to “7 Homemade Oatmeal Face Masks” – checkout Khadija’s blog for so much more beauty content.
Khadija’s brand collabs include Bioderma, Sigma Beauty, Pixi Beauty, L’Oreal, and more.