Big numbers don’t always mean big impact. That’s where nano influencers shine. These creators may have smaller followings, but their audiences are highly engaged and loyal. When they recommend a product, their followers actually listen.
That’s what makes nano influencers a secret weapon for brands looking to connect with specific, passionate communities. Whether it’s skincare enthusiasts, home cooks, fitness lovers, or tech geeks, nano influencers build trust by sharing authentic experiences.
Plus, working with them is budget-friendly. Brands can run multiple partnerships for the cost of one big-name influencer, maximizing reach without blowing the marketing budget.
But don’t just take our word for it. We’ve rounded up some of the best nano influencer examples across different industries. These creators are making an impact in their niches, proving that smaller followings can deliver big results.
Let’s explore some standout nano influencers who are driving real engagement.
- Gabija Saniukaite
- Martina Shenoda
- Leo Boots
- Courtney Tucker
- Hanna King
- Peachberry Co
- Jesse Owens
- Tracey Magruder
But first…
What Defines a Nano Influencer?
Nano influencers may have the smallest followings. They’re typically between 1,000 and 10,000 followers, but don’t turn your nose up at them. These creators are known for their highly engaged communities and authentic connections with their audience. Their followers see them as relatable, trustworthy, and more like a friend than a distant celebrity.
Unlike larger influencers, nano influencers often interact personally with their audience, responding to comments, answering questions, and sharing real-life experiences. This close connection builds a strong level of trust, which makes their recommendations feel genuine and credible.
Brands that partner with nano influencers benefit from hyper-targeted marketing. Since these influencers focus on niche interests, their content reaches the right people—those who are already interested in what they’re sharing. Whether it’s beauty, fitness, parenting, or tech, nano influencers bring an authenticity that larger influencers can struggle to maintain.
Now, let’s dive into some nano influencer examples and see how these creators are making an impact in their niches.
8 Must-See Nano Influencer Examples Across Niches
Gabija Saniukaite: A Nano Influencer Bringing Classy Fashion to Engaged Audiences
If you’re searching for nano influencer examples with a polished and stylish touch, Gabija Saniukaite’s profile delivers. Focused on classy fashion and lifestyle, her content is a mix of elegance and everyday inspiration, making luxury feel both aspirational and accessible.
With a 4.6% engagement rate on Instagram and 3.79% on YouTube, Gabija isn’t just posting—she’s creating conversations. Her audience stays engaged. This makes her a solid choice for brands looking to collaborate with an influencer who truly connects with her followers.
You’ll find her producing content across Instagram, TikTok, and YouTube, ensuring that her fashion-forward aesthetic reaches audiences on multiple platforms. Whether she’s styling elegant outfits, sharing beauty finds, or giving a glimpse into her lifestyle, her content remains polished and on-brand.
For brands aiming to showcase high-quality, stylish products, Gabija’s profile is a great place to start. She knows how to make fashion and lifestyle content stand out, making her an ideal partner for the right collaboration.
Martina Shenoda: Beauty Enthusiast and Skincare Guru
When it comes to nano influencer examples in the beauty world, Martina Shenoda’s profile stands out with its dedication to high-quality skincare, makeup, and fragrance content. She’s all about helping her audience embrace their unique beauty and feel confident in their own skin.
Her Instagram is a flawless blend of beauty-focused content. Here you’ll find honest reviews, unboxing videos, and beauty tips all wrapped in a clean, gorgeous aesthetic. With an impressive engagement rate of over 5%, Martina excels in building trust and connection in a competitive niche.
At just over 3k followers, she’s already collaborated with several brands. This proves that smaller can often be more effective when the right influencer creates content that resonates.
Her genuine approach to beauty helps her create an authentic connection with her audience. This makes her profile an ideal match for brands that value quality and engagement. Whether it’s through unboxing videos or beauty tutorials, Martina’s content will bring your brand to life in the competitive beauty space.
Leo Boots: A High-Engagement Profile for Pet-Related Brand Collaborations
Leo Boots, the Cavalier King Charles Spaniel, and his dog mom, Olivia, have built a strong following with their engaging and adorable content. Based in Miami, Florida, Leo’s Instagram (@leothecavii) boasts over 1,200 followers, with an impressive engagement rate of over 7%. Olivia focuses on creating high-quality, relatable posts that highlight their puppy journey, training tips, and product recommendations.
Leo’s audience is highly involved, with many followers eager to know which products Olivia uses for her fur baby. This niche, loyal community is the perfect target for pet-related brands looking for authentic collaborations. Whether it’s showcasing the latest pet accessories, food, or toys, Leo’s profile offers consistent, meaningful engagement.
Olivia’s commitment to providing informative, fun content makes Leo’s page a trustworthy space for brands to connect with passionate pet owners. If you’re looking to tap into the pet care market, Leo’s profile provides an excellent opportunity. You can reach a dedicated and active audience, ready to engage with your brand and products.
Courtney Tucker: Inspiring Adventure and Positivity through Travel and Entrepreneurship
Courtney Tucker is all about positive vibes, adventure, and living life to the fullest. Through her platform Vibestyle, she shares her love for travel, entrepreneurship, and exploring the world with a focus on spreading good energy. Whether it’s traveling around her home city of Cincinnati or visiting new destinations, Courtney’s content reflects a life filled with adventure and possibility.
Her audience, primarily men and women aged 25-34, is inspired by her passion for positivity and exploration. Courtney’s approach to life is contagious, offering tips on entrepreneurship, travel spots, and how to embrace good vibes every day.
With her engaging and upbeat content, Courtney has already collaborated with brands in travel, marketing, and beyond. Her ability to connect with her followers makes her profile an excellent opportunity for brands looking to engage a vibrant and adventurous audience.
Courtney is one of our nano influencer examples who inspires both action and positive energy, Courtney’s Vibestyle is the perfect platform to explore.
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Hanna King: Sharing the Joys of Motherhood with a Strong Community
Hanna King is a passionate mom who shares the joys of family life through her Instagram, focusing on the everyday moments that make motherhood so special. As a wife and mama to 2 beautiful little girls, Hanna’s content is a beautiful mix of family snapshots, sibling moments, and real-life parenting. Her audience, made up mostly of women aged 25-34, is highly engaged, with a strong sense of community and lots of positive feedback on each post.
With an impressive 5.8% engagement rate, Hanna has proven that her followers truly connect with her authentic content. Whether it’s the sweet family moments or the relatable parenting experiences she shares, Hanna’s followers feel like they’re part of her journey. Her down-to-earth approach and consistent interaction with followers have made her a trusted voice in the parenting space.
Having already collaborated with several brands, Hanna offers a strong opportunity for companies looking to connect with a highly engaged, family-oriented audience. If your brand aligns with motherhood and family values, Hanna’s profile is the perfect place to partner up.
Peachberry Co.: A Fresh Take on Gaming Content
Peachberry Co. brings a unique and refreshing vibe to the gaming space, blending cozy aesthetics with gaming content that resonates with her highly engaged audience. With a sky-high engagement rate, her followers—primarily women aged 25-34—love her setup, which adds a feminine touch to an otherwise male-dominated niche. Her Instagram and TikTok are filled with immersive gaming moments, lifestyle snippets, and creative content that stands out in the gaming world.
Beyond the gameplay, Peachberry Co. has built a thriving community where followers engage, discuss, and share their love for gaming. She’s already partnered with brands in the tech space and continues to expand her influence. Whether it’s gaming accessories, lifestyle tech, or cozy gaming must-haves, her content seamlessly integrates brand collaborations while maintaining authenticity.
What sets Peachberry Co. apart is her ability to create a warm, welcoming space for her audience while keeping them engaged with top-tier content. She doesn’t just play games—she builds connections, sparks conversations, and fosters brand trust. If you’re looking for nano influencer examples in the gaming space, Peachberry Co. is one to watch.
Jesse Owens: College Basketball Content That Keeps Fans Hooked
If college basketball content is what you’re after, Jesse Owens has you covered. A dedicated college student and sports junkie, Jesse brings an authentic love for basketball and football to his highly engaged audience. His content isn’t just about the game—it’s about the culture, the energy, and the passion that make sports fandom so electrifying.
What truly sets Jesse apart is his double-digit engagement rate—proof that his audience isn’t just watching; they’re actively involved. His comment section is a hub of game-day hype, debates, and camaraderie, capturing the raw excitement that sports fans thrive on. Whether he’s sharing game insights, personal takes, or lifestyle content that reflects his love for fashion and music, Jesse keeps his followers coming back for more.
For brands looking to tap into a community that lives and breathes sports, Jesse Owens is the nano influencer who delivers every time. His ability to connect with fellow sports enthusiasts makes him a prime choice for athletic wear, sports gear, and even lifestyle brands looking to reach the college demographic. With his passion, authenticity, and undeniable influence, Jesse is proving that engagement matters more than follower count.
Tracey Magruder: A Bookstagram Haven
For book lovers who can’t get enough romance, fantasy, and more, Tracey Magruder’s profile is the perfect escape. As a dedicated Bookstagrammer and ARC reviewer, Tracey shares thoughtful reviews, must-read recommendations, and a passion for storytelling that resonates deeply with her engaged audience. Her page isn’t just about books—it’s a vibrant community where fellow readers connect, discuss, and discover their next favorite read.
With a main demographic of women aged 25-44, Tracey’s audience is highly invested in the literary world, making her an ideal partner for authors, publishers, and book-related brands. Whether she’s reviewing the latest releases, showcasing stunning book covers, or diving into literary discussions, Tracey’s content is a bookworm’s dream.
For brands looking to collaborate with a passionate reader, Tracey offers a prime example of a nano influencer whose niche audience is both engaged and loyal. From book launches to literary-themed products, she’s the go-to for brands seeking authentic connections with devoted readers.
Where to Find the Best Nano Influencers for Your Brand
Finding the right nano influencers doesn’t have to be a challenge. With the right tools and platforms, you can connect with creators who align with your brand and audience.
One of the best ways to discover nano influencers is through influencer marketing platforms like Afluencer. Here, you can browse through influencer profiles, check engagement rates, and filter by niche, location, and platform. This makes it easy to find influencers who match your brand’s goals.
Social media is another great place to look. Instagram, TikTok, and YouTube are full of nano influencers sharing content in specific niches. Searching hashtags related to your industry—like #Bookstagram for book influencers or #PetTok for pet influencers—can lead you to creators who already love and share content about products like yours.
Engagement is key, so pay attention to likes, comments, and audience interactions. A smaller but highly engaged following often leads to more authentic connections and conversions.
If you want to skip the guesswork, Afluencer provides a streamlined way to connect with nano influencer examples who are actively looking for collaborations. Sign up, explore their profiles, and start building partnerships with influencers who truly resonate with your brand!
Finding the Best Nano Influencer Examples for Your Brand
Nano influencers may have smaller followings, but their impact is anything but small. They bring highly engaged audiences, authentic content, and niche expertise that brands can tap into for meaningful partnerships. Whether it’s fashion, beauty, pets, gaming, or books, these influencers create content that truly connects.
The best part? Their engagement rates often outshine bigger influencers, making them a cost-effective and valuable choice. If you’re looking for nano influencer examples to collaborate with, Afluencer has plenty of options. Explore the platform, find the right fit, and start building authentic partnerships today!