At Afluencer, we house some of the best food bloggers, influencers, and content creators to help you reach a wider audience. While they’re full of campaign ideas, it might be a good idea to know exactly what you want.

We’ll discuss some useful ideas to help you have a successful marketing campaign (with the help of your food blogger friends).

Ask Bloggers to Prepare Meals that Highlight Your Product

There are two ways of doing it:

• Ask bloggers to create recipes that use your product as the main ingredient. For example, GoodFoods joined hands with a number of niche bloggers to highlight its dips, dressings, and drinks.
  
  By the end of the campaign, there were over 2,000 pieces of original content relating to GoodFoods products. They generated a total of 70,450 engagements with an impressive conversion rate – going as high as 44.5 percent.

• Prepare anything and promote your product in a subtle manner, like Gigi Hadid promoted Shan spices in a post.
  
  The star made a video without mentioning the product despite it lying in the corner. The post went viral and helped the company nearly double its revenue in the UK. We, however, are not sure if it was a paid campaign or not but it does show that subtle promotions work well.

Try to look for individuals who understand your product well. For example, if you offer steak then work with a food blogger who promotes meat-based dishes.

INTERESTING RELATED READ:

→ Top Food Bloggers Guide: Drool-Worthy Content Creators
→ Top Food & Beverage Brands Looking for Influencers

Partying While Marketing: Invite Bloggers to Hold Food Parties

People want to live like influencers. Most look up to them and want to party where they party. Hence inviting food blogging influencers to hold events at your place can be a great way to get people to notice your eatery.

This can be a great option for bars, clubs, and restaurants that want to attract the youth.

After all, it is common for people to search for restaurants where celebs eat. Places like Nic & Norman’s and Saints & Sinners have been able to find such immense success. Mainly due to the fact that they’re appreciated by some big names.

Have these popular influencers eat at your place and post their photos on your page to let more people know you’re popular among the ‘it’ crowd.

You can achieve similar results by having bloggers host birthday parties or other such events at your place.

Provide a great experience that makes them post pictures and videos from the event while tagging your place so that users have no trouble finding you.

Host Your Own Food Event and Invite Influencers

Not interested in paying influencers to hold an event? Then consider holding one of your own and inviting people with an influence.

It can be anything from your birthday party to the launch of a new branch. It can be a great way to improve social connections and also to increase your reach.

The idea is to let people know you exist by using the clout of food bloggers. And you don’t just have to bring food bloggers to your party, you can even invite lifestyle influencers or anyone with a decent following.

Make sure to put your best foot forward and deliver a VIP experience to your guests. The more pampered they feel, the more they’ll share.

Make Marketing Fun and Introduce Food Games

This might sound a little crazy but hiring food bloggers to take part in food games can be an exciting and rewarding way to market your restaurant.

A simple game of ‘Which Is The Best Burger?’ can help you sell more burgers. Have someone famous sit at a table with a choice of four burgers and invite the person to try each and pick the right one only to reveal it belongs to you.

The right editing can make these videos very interesting. Some other ideas include ‘What Am I Eating’ where you blindfold a person and have them try different things – anything on your menu – to guess the name or main ingredient.

Such videos usually generate a lot of shares and get people talking.

Create A Delicious Food Lookbook

People love to look at food. Videos and photos that highlight delicious meals get thousands of likes, shares, and comments.

You can hire the services of a food blogger to click pictures of your restaurant and food, and then create a lookbook.

The photos can be shared on your social media handles and used to decorate your menu or restaurant and entice visitors.

You can even work with influencers and encourage others to share photos of your food and tag your brand.

Make It A Family Experience

Restaurants looking to target a family audience can work with food bloggers who have children.

Maggie caused a stir in India when it joined hands with Indian star Madhuri Dixit, a mother to two, to present Maggie as a healthy alternative to traditional food.

The key lies in highlighting your menu and how it offers a variety of meals for people of all ages.

Don’t forget that 71 percent of buyers are more likely to make a purchase based on social media referrals. Also, 92 percent of buyers prefer influencers over an advertisement.

Get Audiences Excited At Chances to Win Great Prizes

Both giveaways and contests have a similar purpose: to generate engagement and get more people to talk about your product or service.

Food producers can come up with a variety of contests, i.e.: to click exciting photos, create new recipes, etc.

The idea is to get more people to try your product in hopes of winning something in return. It can be a gift hamper containing your product, a discount code, or more.

You can even offer cash prizes as contests with prizes in the range of $1,000 receive 5.8 percent more engagement.

Cadbury appears to be doing well here. The company is popular for coming up with unique campaigns to market its growing list of products.

Its How Do You Eat Yours campaign proved to be a major success and the company has time and again rehashed the same concept in different markets.

Food Giveaways and Discounts Have To Be in Your Marketing Strategy

Brands can work with influential food bloggers and offer discounts to customers who come through them.

Unlike competitions, giveaways usually don’t require users to do much. You can, however, make them like your page or share your post to get more people to know about your product.

The best thing about giveaways is that they benefit both bloggers and brands. Users like to follow bloggers who offer giveaways and as a result, brands get to benefit from the post.

The Real Behind-the-Scenes Food Experience

This involves taking food bloggers behind the camera and giving a tour of the kitchen to highlight your standards and tell people how serious you are about their health.

McDonald’s was once popular for giving similar tours to curious customers and students. Such partnerships can be used to show your skills, introduce your team, and also highlight how you work.

This trick can be great to clear doubts and myths people may have about your products.

Many Halal food sellers in the UK were recently in the news for working with Muslim influencers to highlight the Halal process to clear doubts and tell people about the benefits of Halal meat.

Make That Food Marketing Hashtag A Valuable Commodity

Hashtags rule the roost on platforms like Twitter, Instagram, and even TikTok.

Chipotle appears to have understood the power of hashtags and the company seems to be in the habit of coming up with branded tags.

The brand hit the bull’s eye when it turned fans into ‘royalty’ by introducing a unique TikTok challenge.

It populated the hashtag #ChipotleRoyalty and got popular influencers including Dobrik, with 24 million TikTok followers, to jump the bandwagon.

The campaign proved to be a massive success and resulted in millions of posts, thus helping the company to attract new buyers.

You can also come up with a similar hashtag to promote a new product, the unique experience you offer, etc.

Review Food and Restaurant Service

Lastly, use food bloggers to do what they do best – influence people by sharing their opinion.

Consider signing a long-term deal with bloggers to visit your place, try your dishes, and post content on their page on a regular basis.

Regular content can help populate social media, get more people to make posts, and make your place appear authentic. You can start a series like ‘7 Days 7 Desserts’ to highlight your dessert menu. Or perhaps ‘10 Ways to Eat a Burger’ and highlight different burgers you have to offer.

The secret lies in being creative and of course, creating content that sells.

Reviews can be in the form of a written blog, photos with a neat caption, or detailed videos that explain everything from service to seating arrangement, to taste.

There are dozens of ideas to get people talking about your product. Find a reliable food blogger and then start working on a campaign today.

Whether you’re a brand searching for creative food bloggers or a blogger looking for the right opportunity, we’ve got you covered.

The post 10 Smart Food Marketing Ideas Bloggers Can Do For Your Brand appeared first on AFLUENCER.

]]> https://afluencer.com/food-influencers-tips-you-should-know/ Tue, 08 Sep 2020 18:33:18 +0000 https://afluencer.com/?p=6154 So we recently enlightened you with tips on how to create awesome photos as a food influencer. We are now sharing with you highlights of that piece in the form of an infographic. Easy to digest but importantly, easy to share! So make sure you save the image to your computer for future reference and […]

The post Food Influencers Tips You Should Know (Infographic) appeared first on AFLUENCER.

]]> So we recently enlightened you with tips on how to create awesome photos as a food influencer. We are now sharing with you highlights of that piece in the form of an infographic. Easy to digest but importantly, easy to share! So make sure you save the image to your computer for future reference and also share it with your followers.

Now it’s time to enjoy this beautifully crafted guide, providing food influencers with important tips when it comes to content presentation.

Infographics: Food Influencers Tips

Connect with Food & Beverage Brands

So now you have a few food influencers’ tips to get your social media photography turning heads, it’s time to reach out to brands. We have some great food brands on our platform that are looking to work with awesome content creators and influencers.

Our Afluencer App has just gone live! So there is no better time to register with us! You get your own personal profile (for both influencers and brands) which we can help you populate.

For brands, you will be able to easily browse through influencer profiles. While influencers can just as easily flip through brand profiles. There is also a collab section where brands can feature their influencer program. Making it super easy for influencers to track down current collab opportunities.

But that’s not all!

When you sign up with Afluencer (paid membership), you will also get featured in our regular roundups. Our roundup articles for both brands and influencers are shared in our weekly newsletter and often rank on the first page of Google!

So what are you waiting for?

Signing up with Afluencer today will certainly increase your exposure and get you those collabs you’ve been looking for.

Lastly, for more guides like today’s food influencers’ tips, make sure to check back with us weekly.

The post Food Influencers Tips You Should Know (Infographic) appeared first on AFLUENCER.

]]> https://afluencer.com/photography-tips-and-tricks-for-food-influencers/ Wed, 05 Aug 2020 14:25:14 +0000 https://afluencer.com/?p=5425 You eat with your eyes first is a common phrase that endorses the presentation of food. The idea behind it is that food should look irresistible, even if it’s something simple. As a food influencer, you need to perfect your photography skills to make every plate of food look enticing. However, it’s not all that […]

The post Photography Tips and Tricks for Food Influencers appeared first on AFLUENCER.

]]> You eat with your eyes first is a common phrase that endorses the presentation of food. The idea behind it is that food should look irresistible, even if it’s something simple.

As a food influencer, you need to perfect your photography skills to make every plate of food look enticing. However, it’s not all that simple. How many times has it happened that you order a plate of food and it looks stunning to the naked eye, but that doesn’t translate well on camera?

Your blog images must look vibrant so that your Instagram feed looks aesthetic and attracts more followers. Whether you’re an influencer who creates food reviews or shares your own recipes or do both, here are some useful food photography tips:

Influencer Tips & Tricks for the Perfect Food Photo

1. Natural lighting is your friend

Natural lighting is an influencer’s best friend when it comes to food photography. It has a softer effect and allows the colors to shine as best possible. Overhead lights and lamps take away the dimension of the food and can wash away its color too, making the plate of food look less vibrant.

2. Take multiple pictures

Another great food photography tip all influencers must know is to never rely on just one image for your blog. Make sure you take multiple pictures of the food from various angles before you sit down to edit them for your blog. Certain angles reveal more layers of the dish and enhance texture, while certain angles make the food look really flat and one-dimensional.

3. Balance the colors

With food photography, a great tip many influencers get wrong is balancing out the colors. Often food can look one color, especially if you’re taking pictures of curry or soup. Make use of colorful garnishes, plates, and utensils when photographing food. This can break the monotony in the color and allow your camera to take images as true to color as possible.

When preparing a picture for Instagram, always use props to make it look professional. Just posting a picture of your takeaway won’t look aesthetic enough. Make use of décor, candles, fairy lights, a nice background, or even key ingredients to signify the flavor of the food.

Like in this image, the layering of popsicles and additional props make the image. If you were to take a picture of one popsicle alone without any props, it wouldn’t have the same effect. This way your audience will know that the popsicle is raspberry flavored and it looks more visually pleasing too.

Click here to grab a shareable infographic that highlights the tips for food influencers mentioned about.

Stay up to date with our blog where you get to learn tips and tricks for being a better influencer. Sign up with our platform, we’re one of the top online influencer sites that helps bloggers connect with brands and businesses.

Find the right influencers and brands with the help of Afluencer.

Brands: Connect with top influencers who know how to promote your brand and products

Influencers: Work with top brands in your niche that offer great commissions and sponsorships

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]]> https://afluencer.com/reason-restaurants-like-working-with-influencers/ Mon, 04 Nov 2019 15:22:34 +0000 https://afluencer.com/?p=1885 Social content and consumer behavior go hand-in-hand. There are surveys that show how deeply social content “influences” consumer habits and online shopping. For instance, 71% of people are likelier to buy something after they read something good about it online on social media. The stats are no different when it comes to the dining-out scene. And that’s […]

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Social content and consumer behavior go hand-in-hand. There are surveys that show how deeply social content “influences” consumer habits and online shopping. For instance, 71% of people are likelier to buy something after they read something good about it online on social media. The stats are no different when it comes to the dining-out scene. And that’s why you’re about to find out why restaurants love working with social media influencers.

Social Media and the Dining Out Scene

Day by day, the millennial population is gravitating more and more toward options that they’ve discovered online—thanks, in part, to Instagram. In fact, anyone who uses Facebook has come across at least one food-related group. These groups usually have a myriad of people—generally from the same locality or city—discussing the “next new thing in town,” and it is in these groups where a small eatery can go from tiny to teeming. All it takes is a few likes and shares.

Social Media Makes Content Sharing So Much Easier

Easier and simpler. You can make a small video and upload it within minutes. A couple of photos can be uploaded within seconds. Influencers can go live while dining at a restaurant, to amp up the authenticity factor—to show your followers that no, the video of the food at this place hasn’t been edited. In the words of Gordon Ramsay, it’s raw!

And social media users love that: easy, quick information that helps them decide where they have to eat next without making the effort of going and reading a Yelp review. They have the photo, the review, and the full picture all in one place. Heck, they’ll tag their friends and probably make plans for the very night.

How Social Media Influencers Come into the Mix

Now, although “food blogging” started off as something only a handful of people were involved in, it soon ballooned as a trend. Soon enough, you’d see every other person at restaurants and roadside vendors snapping photos of their food for their influencer accounts.

If you think the overcrowding in “food blogging” has any adversely affected the social media influencing arena, think again. People who are serious foodies and those who take the opinion of social media influencers before going out to know exactly which ones to follow.

This brings us to social media influencers themselves: the people who put in an effort to explore the eateries around, who have decent taste buds (of course, not everyone is Wolfgang Puck), and who are genuinely passionate about their craft. And their followers know this.

What You Should Do

As a business owner in the restaurant and food business, one of the cleverest things for you to do is to reach out to a social media influencer and collaborate for effective marketing. Use Afluencer as a platform to reach out to the perfect influencer today. Are you an influencer with a passion for eating out? Then here are some brands that could use your social media presence.

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