Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on September 20, 2023
How to Leverage Influencers in Your Live Shopping Efforts
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture. The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. […]
Posted on September 08, 2023
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]
Posted on August 24, 2023
Influencers vs Bloggers: What’s the Difference?
Influencers. Bloggers. Creators. So many names for the same thing, right? Actually, no. It turns out: these are not the same career paths, nor are the titles interchangeable. There is overlap between them, however. The issue is: these different terms have so much hidden behind the curtains that the difference is not always easy to […]
Posted on July 24, 2023
Is Being an Influencer A Good Career Choice?
With one in five people who fall in the Gen Z demographic now saying he or she would quit college to become a social media influencer, it’s no surprise Google searches for “how to become a full-time influencer” are on the rise. The reality is that becoming an influencer is a career path many people […]
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