Posted on April 29, 2021
How Do You Know Its Time to Invest In Influencer Marketing
Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]
Posted on April 25, 2021
15 Examples of Influencer Marketing Campaigns for Inspiration
Influencer marketing is already quite big and past its experimental phase. New players are entering every day since there’s a lot of money to be made. Brands know they can enjoy good returns and influencers know they can get popular by coming up with the right plan. But, before you start, it is important that […]
Posted on April 24, 2021
How Brands Can Use Influencer Marketing to Connect With Customers [with Infographic]
According to last year’s stats, 25 percent of internet users blocked ads on their mobile devices. Did you know that old-school banner ads are no longer the preferred medium of marketing for brands? It is now through social media influencers. Consumers now want to engage with the brands they invest in. They want to invest in […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 23, 2021
3 Social Media Trends That Never Get Old
Long gone are the days when the only way you could get the word about your favorite celebrity was by waiting for their televised interview or the front cover of a magazine. Now, with the help of social media, you can see your favorite celebrity going through their day-to-day chores anytime you like! Social media […]
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