Looking for micro-influencers with strong gaming following to Collaborate with? Here are 6 successful content creators you should know within the gaming space.

1. Deven Butler
2. Amanda Dyar
3. King Gamer Ken
4. Lilly Geek
5. Ho Young Won
6. Heather Moe

Deven Butler

Deven Butler is a video gamer and content creator from Illinois, United States. He shares overlaid Minecraft anime videos on his YouTube channel, where he’s grown his subscribers to over 39,500.

Deven’s videos are game recordings with his face and commentary on the screen while he plays. He gives comical accounts of his ordeals while playing — bringing a communal feeling to these games. Deven uses gaming contests and polls to drive audience engagement and his videos have received over 2.4 million views.

If you’re looking to connect with micro-influencers with fun gaming content, then you’ll want to drop Deven a line or two.

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Amanda Dyar

Amanda Dyar is a gaming influencer based in Alabama. She has over 7,300 followers on her Facebook business page as well as 51,600 people following her Biogamer girls’ page.

Amanda loves cosplay, animations, and video games, but by day, she’s an actress and public relations manager. She also founded a magazine called Adventures of BioGamer girl, where she shares interesting video gaming and entertainment content.

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King Gamer Ken

King Gamer Ken is a video gamer who lives in California.  He shares funny video game content for kids on his YouTube channel. He has over 5,500 subscribers and more than 9,300 followers on TikTok.

Ken also shares live videos on his YouTube channel to build trust and get personal with his audience. He is the perfect video gaming influencer for companies targeting kids as he avoids using foul language and produces family-friendly content.

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Lilly Geek

Lilly Geek is a micro-influencer from Baja California in Mexico who shares gaming and cosplay content on her Instagram account with 14,600 followers. She also likes traveling to check out places in Disney World and has promoted products for brands like Claners and Equipo Gaming.

Besides sharing content on Instagram, Lilly also has a website where she talks more about video games and sells HD photosets.

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Ho Young Won

Ho Young Won is a gaming and tech micro-influencer based in California. He has taken to YouTube to share reviews about tech and gaming gear. He also shares updates about the tech industry.

Ho Young Won has an audience of 18,000 subscribers, and his videos have received over 5.4 million views so far. These videos are a combination of unboxing, brand comparison, and down-to-earth reviews. Ho Young Won has done promotions for brands like Google, Skillshare, and Wondershare Democreator.

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Heather Moe

Heather Moe is a micro-influencer living in Maryland. She’s a cosplayer, videogamer, and makeup artist.

Heather shares pictures of herself in cosplay costumes, body paints, and makeup. She’s also a proud mom who shares pictures of her son amidst her gaming feed post. Heather has worked with brands like Shiseido and has a shop on Amazon where she sells gaming and cosplay items.

Hire your best-fit gaming influencer today

The gaming industry has a fast-growing audience and the market competition continues to get tough.

Influencer marketing is an effective way to reach your audience fast, create lasting brand awareness, and achieve your goals.

Depending on your choice of a gaming influencer — micro or mega content creators, you’ll find the help you need from the list above.

Are you looking to choose from a large list of verified influencers? Install the Afluencer app for Shopify here. If you are a non-Shopify merchant, you can register here.

The post 6 Gaming Micro-Influencers Helping Brands Grow appeared first on AFLUENCER.

]]> https://afluencer.com/gaming-influencers/ Thu, 05 Aug 2021 12:23:20 +0000 https://afluencer.com/?p=12852 The gaming industry is among the largest businesses out there. It is one of the few industries where not just producers but even gamers make money by streaming content, posting reviews, and so on. We have seen gaming influencers increase in popularity during the pandemic — with a large number of people turning to video […]

The post 56 Gaming Influencers Waiting For You To Challenge Them appeared first on AFLUENCER.

]]> The gaming industry is among the largest businesses out there. It is one of the few industries where not just producers but even gamers make money by streaming content, posting reviews, and so on.

We have seen gaming influencers increase in popularity during the pandemic — with a large number of people turning to video games, and not just playing, but also searching for the best gamers in the scene. 

The best thing about gaming is that it attracts both genders and people of all ages. Nearly 48% of all gaming enthusiasts are girl gamers above the age of 18. While YouTube and Twitch seem to be the most popular platforms among gamers, other options like Twitter aren’t far behind. Twitter recorded about 1.5 billion gaming-related tweets in the first half of 2022. Moreover, it’s the go-to platform for people who want the latest gaming news.

Gaming influencers have dominated a large number of social media platforms.

In this “best influencers” article (get your eyes over to our blog for more like this), we’ll have a look at our top 56 picks of creators who are making headlines in the action-packed gaming world.

Andrew Kirkcaldy – WePC

If you’re serious about PC gaming, Andrew Kirkcaldy and the WePC team are the experts you need in your corner. From building the ultimate gaming rig to breaking down the latest graphics cards, these gaming influencers have the knowledge to help you level up your setup. Whether you’re a first-time builder or a veteran gamer, WePC’s unbiased reviews, expert guides, and tech deep dives make every decision easier.

But it’s not just about hardware. WePC delivers gaming news, cutting-edge tech updates, and in-depth tutorials to keep you ahead of the game. Need tips on optimizing your setup? Wondering if that new GPU is worth the hype? Andrew and his team have the answers.

Built “by gamers, for gamers,” WePC is a trusted voice in the gaming community. Brands looking to reach PC gaming enthusiasts should take note—partnering with Andrew means tapping into a passionate audience that values expertise and quality content. 

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Hisham K. 

When it comes to jaw-dropping PC setups, Hisham K. is in a league of his own. As the creator of Setup Gamer Style, he’s built a digital playground for PC gaming enthusiasts. From custom builds to deep-dive equipment breakdowns, his content is a goldmine for gamers looking to perfect their setup.

With over 175K engaged followers, Hisham’s audience isn’t just watching—they’re craving his expert insights. Every post sparks conversation, every reel keeps viewers hooked, and every product feature gets the attention it deserves. That’s why gaming influencers like Hisham are a dream collaboration for brands in the PC gaming space.

His secret weapon? Reels. Hisham’s high-quality Instagram and TikTok videos bring gaming products to life, making them impossible to ignore. Whether you’re launching a new accessory or showcasing the latest gaming tech, partnering with Hisham K. means putting your brand in front of an audience that truly cares. 

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Mysh Tech 

If gaming influencers who know their tech inside and out are what you need, Mysh Tech is your guy. A former media producer turned YouTube creator, Mysh specializes in Air, Land, Sea, Space content. From high-end gaming gadgets to flight and space simulators, his channel is packed with must-watch buyer’s guides and tutorials.

His audience loves his deep-dive content—just check the numbers. His buyer’s guides for simulation gear have pulled in over 250K views, while his game tutorials for War Thunder and X4 have skyrocketed to between 80K and a massive 1 million views each. Mysh isn’t just reaching viewers; he’s keeping them engaged with a solid 3% engagement rate.

Now, he’s taking things even further with VR content, pushing the boundaries of immersive gaming. Brands looking to connect with a dedicated tech and gaming community won’t want to miss out. You can find Mysh on YouTube (@watchmysh)—get ready to level up your brand’s exposure.

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Natalie S. 

From console battles to PC performance hacks, Natalie S. (@darkmatrixzero) is always in the game. Whether she’s reviewing the hottest PS5, Xbox, and Switch releases or sharing pro tips to boost your rig, her content is a goldmine for gamers who want to stay ahead of the curve.

Her Instagram feed is a gamer’s dream—packed with in-depth reviews, must-know tech tips, and collector-worthy finds. Natalie doesn’t just play games; she breaks them down, analyzes them, and helps her audience get the most out of every title. Looking for recommendations on the best accessories? Need to optimize your setup for peak performance? Natalie’s got the insights to make every gaming session smoother, faster, and more immersive.

For tech brands looking to make waves in the gaming community, Natalie is the perfect ally. Her ability to connect with casual players and hardcore gamers alike makes her a powerhouse influencer. Whether it’s launching a new product or showcasing cutting-edge gaming gear, teaming up with Natalie means getting in front of an audience that’s engaged, informed, and always ready to level up. 

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Jesica Lichtensztein 

Tech meets engagement with Jesica Lichtensztein. Based in Argentina, she’s built a loyal following by blending tech and SaaS content with a fun, relatable twist. Her Instagram, home to 11.4K followers, isn’t just another tech page—it’s a trusted hub for Spanish-speaking gamers and tech enthusiasts looking for expert recommendations.

Jesica doesn’t just post; she connects. With a standout 5.3% engagement rate, her audience is highly interactive, making her an invaluable partner for brands looking to reach the Spanish-speaking market. Whether she’s breaking down the latest gaming gadgets or simplifying SaaS solutions, her content is as informative as it is entertaining.

For brands seeking an influencer with both reach and trust, Jesica is the perfect match. She understands her audience, speaks their language—literally—and knows how to present tech in a way that resonates. Ready to make an impact? Jesica Lichtensztein is the gaming influencer to watch. 

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Jose Carlos

Unbox it, review it, break it down—Jose Carlos does it all. Based in Spain, he’s a top-tier tech expert bringing the latest in PC hardware, gaming consoles, and electronics straight to Spanish-speaking audiences. Whether he’s testing out a new GPU, troubleshooting common PC errors, or comparing top-tier gaming rigs, his content is packed with insights that help gamers and tech lovers make smarter choices.

But Jose isn’t just about reviews. He goes beyond the surface, offering in-depth analyses, tutorials, and hands-on tests that give his audience the full picture. From explaining how components work to fixing glitches that drive gamers crazy, he’s a go-to resource for anyone looking to level up their tech knowledge.

For brands targeting Spanish-speaking gamers and tech enthusiasts, Jose Carlos is the ideal influencer. His clear, informative content and trusted voice make him a powerful partner in the world of gaming influencers. Want to get your product in front of a highly engaged audience? Jose is ready to make it happen. 

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Rodolf A.

Afluencer’s own Rodolf is a gamer from Belgium with a special interest in both gaming and tech. In addition to social media, he also manages two websites and enjoys nearly 13,000 Facebook followers.

His page has a nice reach. However, he might not be the best option for companies looking for an influencer with an international reach. Rodolf mainly targets local users and streams in his national language. Thus, making him a great pick for companies in Belgium.

CHECK OUT THE AFLUENCER APP to get access to Rodolf and many more gaming influencers from around the world.

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Nico Senatore

With nearly 17,000 followers, Nico is a fast-growing gaming influencer who enjoys introducing new titles to gamers. However, unlike some other gaming influencers out there, Nico mainly caters to local visitors as most of his followers are from Italy.

He identifies as a micro-influencer and can be a good pick for gaming companies looking to market to Italian gamers. However, we must mention that he is also into music and has released many singles on his YouTube channel.

The man is a huge fan of top brands and enjoys being in front of a camera.

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Kyle Corley

Corley is a fun-loving streamer who enjoys gaming with his fans. New to the game, he already enjoys an impressive engagement rate of 4.6 percent with more than 1600 Instagram followers. The star likes to try a variety of games and is busy building a following on Twitch by streaming titles like Call of Duty and Warzone.

You will find Corley trying several things and working with not just gaming but also other brands. The star likes to have fun and regularly shares content on TikTok as well.

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PewDiePie

Felix Arvid Ulf Kjellberg, more popularly known as PewDiePie, is the most popular gaming influencer out there. He has more than 110 million YouTube subscribers.

While he posts a variety of content on his channel, he’s mainly a gamer with a special interest in esports. He’s also known for building The Minecraft Series, a series that includes special characters he has created including Jorgen and Sven.

Felix likes to travel the world and enjoys posting vlogs of his journeys. The man is in the news for all kinds of reasons including beef with other YouTubers and charity work.

He was one of the first gaming influencers on YouTube. Most people believe that his sense of humor and ability to connect with people is why he’s so popular. However, working with him can turn out to be very expensive due to his huge reach and fan following.

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Vanoss Gaming

Run by Evan Fong, Vanoss Gaming is a popular YouTube channel with more than 25.5 subscribers. However, unlike other gamers, Evan doesn’t believe in showing his face and enjoys staying mysterious.

His channel is presently the 13th most subscribed YouTube channel where he mainly reacts to games and shares opinions. The man is known for collaborating with other popular gaming influencers and creating fun videos shared and liked by many people.

You will find several series on Vanoss Gaming, which is a major reason why his followers are so loyal and keep coming back.

In addition to YouTube, he is also available on other platforms with millions of followers. And his dedication to his fans is what makes brands adore him so much.

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Ninja

Richard Tyler Blevins, more popularly known as Ninja, is an American Youtuber who has made a career out of streaming.

An avid gamer, Richard started his professional career in gaming after graduating from high school. He was a part of Halo 3, one of the first Esport competitions. However, he tasted real fame when he started to stream the popular Fortnite Battle Royale esports event.

With more than 24.1 million followers, his channel is the most subscribed in the Fortnite niche.

The star has collaborated with several brands over the years including Red Bull, which partnered with Richard to host a Fortnite Tournament with big prizes.

While a little expensive to work with, Ninja can be a great pick for big brands with large budgets.

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KSI

Whether you call him JJ or KSI, you can’t deny the power of Olajide Olayinka. The man who presents games in a manner no one else can. He enjoys more than 13.5 million YouTube followers; however, he also has another channel with 23 million followers where he posts music videos and entertainment-related content.

Short for knowledge, strength, and integrity, KSI includes not just gaming content but comedic sketches and vlogs too. The man was recently in the news for his beef with Logan Paul, another popular influencer. The exchange on social media resulted in a boxing match that earned him more subscribers.

He’s the most popular black influencer and one of the most famous gaming influencers in the UK. However, he does still have a large international fan base.

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SSSniperWolf

Finally, a female gaming influencer is on the list. Alia Marie “Lia” Shelesh, who plays as SSSniperWolf, is a British-American gaming influencer known as one of the biggest gamers of this era.

She started her career in 2013 by covering top titles including Duty Black Ops II, Minecraft, and Fortnite Battle Royale. Known for her funny videos, Alia won 2019’s Nickelodeon Kids’ Choice Award for Favorite Gamer.

In addition to gaming, the star posts about art and beauty on our second channel and is considered an icon by other female gamers as she shines bright in a niche that’s mainly dominated by men.

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Rachel R.

Rachel, also known as Rae, is a micro-influencer who identifies as a gamer and influencer. The fashion enthusiast has a wide collection of gaming consoles and enjoys reviewing not just console games but mobile games as well.

Though not as popular as some other gaming influencers, Rachel can be a great option as she enjoys an incredible engagement rate of 12.5 percent. The influencer has a great aesthetic sense, which is evident from her Instagram profile and photos. Her pictures follow a unique color palette that is both aesthetic and incredible.

JOIN AFLUENCER TODAY to approach Rachel and many other top gaming influencers.

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Fangs

Fangs has climbed the success ladder in a very short time by live streaming games, especially FIFA. In fact, she likes to call herself “The Queen of FIFA”. She has more than 170 million views and over 1.15 million subscribers who enjoy her gaming-related content.

One of her most popular videos is a FIFA match between her and another famous gaming influencer on this list, KSI. However, we must mention that Fangs likes to cover other topics as well including non-gaming niches. She often goes live and answers fan questions about her life and hobbies.

She enjoys a strong connection with her followers and has worked with several gaming brands out there.

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Fernanfloo

Luis Fernando Flores Alvardo is the man behind Fernanfloo, a successful YouTube gaming channel with more than 42.5 million subscribers. His presence on other platforms is also very impressive with over 8.5 million Instagram followers. Most of his photos generate more than 1 million likes, making him one of the most loved gaming influencers.

The man was in the news for his app ‘Fernanfloo’ that he came up with in partnership with TGN Gaming. The app proved to be a huge hit and has been downloaded nearly 3 million times already.

Fernando is not only on YouTube but on Twitch as well. He can be a great pick for companies that want to reach a wide international audience and make a strong mark.

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FGTeeV

This might sound surprising to some but FGTeeV consists of a family that loves gaming. It includes Mom, Dad, and their children (one daughter and three sons) who play a variety of games and share videos including reviews with their 19.3 million YouTube followers.

An interesting thing about this group is that they come in a team and usually don’t work as individuals. Recently, BarbarQ, a mobile game, was in the news for choosing this family for marketing by posting play-through videos that generated nearly 2 million views.

In addition to YouTube, they’re also focused on other social media platforms, especially TikTok where they post fun family content.

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LD Shadow Lady

LD Shadow Lady is a British YouTuber who mainly plays Minecraft and has more than 6 million YouTube subscribers making her one of the most popular female gaming influencers. However, we must mention that she started her journey by playing Call Of Duty.

She has presented her fans with many Minecraft series including the very popular “Shadowcraft,” a single-player survival mod that features the gorgeous diva providing commentary in a fun and lively manner.

Unlike some other female YouTubers, the girl mainly sticks to video games and seems to enjoy a nice variety. She has played different tiles such as Portal, Sims Outlast, and Slender.

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Willyrex

With 16.5 million YouTube followers, Willyrex is one of the most popular YouTube gaming channels. You will find some great content on the channel including original content sponsored by the likes of Domino’s Pizza.

Run by Guillermo Diaz Ibanez, the channel is dedicated to Fortnite and includes many series including fun gameplay videos. However, you will also find other titles like Kamraum on the channel. We must, however, mention that the channel might be best for international audiences as it isn’t in English.

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Cupquake

Tiffany Garcia, more popularly known as Cupquake, is a female gaming influencer who mainly focuses on games and enjoys a following of nearly 7 million.

The diva is available on almost all major platforms including Twitter where she regularly interacts with her followers and even hosts giveaways.

The American female gamer is interested in other things as well including cosplays and DIYs. While she mainly focuses on Minecraft Oasis, you’ll also see her try other games such as Five Nights at Freddy’s, The Sims, and Grand Theft Auto.

Cupquake can be a great pick for not just gaming companies but other businesses as well due to her high engagement rate and great reach.

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VAGETA777

Behind Vageta777 is Samuel De Luque, another YouTuber who doesn’t post in English yet enjoys a strong fan base of 32.5 million. Known for playing popular titles like Minecraft, Battlefield, and Saint’s Row, Samuel enjoys posting cinematic videos and giving a movie-like twist to his content.

He’s one of the few gaming influencers with their own Discord page. The star has more than 270,000 Discord members and over 5.3 million Instagram followers.

While his YouTube page is dedicated to gaming, he uses other social media handles to share about his life and promote different brands.

Carry Minati

One of India’s most popular YouTubers, Carry Minati is not just a gamer. He’s now a celebrity in his own right with more than 31.2 million followers. Born Ajey Nagar, he struck gold by playing Counter-Strike and mimicking famous Bollywood actors to give his videos an edge.

Most of his followers are from India and Pakistan since he speaks in his local language. Moreover, he is known for making controversial remarks and getting into arguments with other social media celebs.

In addition to his main channel, he also has a second channel where he live streams PUBG and other titles.

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Press Heart To Continue

Press Heart To Continue, also known as Dexbonus, is a female gaming influencer who likes to be called Dodger. She posts Let’s Plays of popular and new games like Lucius, They Bleed Pixels, Dead Space, Faster Than Light, Off, Borderlands 2, Arkham Knight, and Left For Dead.

She got popular a few years ago when she started her vlog series “Gaming Newz” followed by “Coffeh Time”. The star focuses on both YouTube and Twitch with 768K YouTube followers and 333K Twitch fans.

Most people you ask will credit her Playboy appearance for her success but you certainly can’t deny her charisma and talent.

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OMGItsFireFoxx

Behind this channel with 710,000 subscribers is Sonja who is popular on other platforms as well, especially on Twitter where she has more than 548K fans.

While most of her posts are about video games, she likes to cover other topics as well including tech and cars. 

The Canadian star typically plays games like Minecraft, The Sims 4, Counter-Strike, and Grand Theft Auto. However, fans seem to be more interested in her vlogs and content not related to games. Still, we decided to include her because she appears to be popular among gaming brands and is working to create more gaming content including a podcast.

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Markiplier

Mark Fischbach is the man behind Markiplier, a channel with nearly 30 million subscribers. He is said to be the best gaming influencer for companies looking to get more downloads as he enjoys a great reputation among players and is known to have a loyal fanbase.

Known for his charitable work, the man has worked with several brands. Many believe that his association with different philanthropic organizations is a major reason why so many of his fans are willing to listen to his opinions.

The LA-based star appears to be more popular among the younger crowd and is these days busy working on original programs. He mainly plays horror games and likes to post true reviews.

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Namie

Namie is a Japanese gaming influencer with more than 1 million TikTok followers, over 100K YouTube subscribers, and more than 800K Facebook fans.

Known as one of the most popular influencers in Japan, the star talks about all aspects of life including fashion and food with a special interest in games.

She started as a gaming influencer but soon branched out and now works with all kinds of brands.

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JackSepticEye

Jacksepticeye, real name Seán William McLoughlin, is more than just a gaming influencer; he’s also an entrepreneur running his own coffee brand and a travel enthusiast who likes to post comedy vlogs and gaming reviews.

The Irish star is undoubtedly the most popular influencer in his country with more than 27.3 YouTube subscribers and over 7.5 million Instagram followers. He is now building a following on Twitch as well where he enjoys close to 600,000 followers.

His videos are fun and he’s known for giving incredible reactions to tough situations. His huge reach makes him a great pick for businesses interested in reaching Irish audiences and beyond.

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DanTDM

Daniel Robert Middleton, better known as Dan, is a British YouTuber, author, and pro-gamer with more than 25.4 million YouTube subscribers and over 877K Facebook fans. However, he mainly concentrates on YouTube and isn’t very active on other platforms.

According to reports, he is one of the highest-paid gaming influencers and has companies willing to pay him a good price since most of his videos get good numbers. In fact, about 90 percent of all videos he has uploaded in the last three months have crossed the one million mark.

While he is a great pick to work with, he can be quite expensive. If you are looking for more affordable gaming influencers then join the Afluencer family and get access to our fast-growing database of influencers.

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W2S

W2S is owned by Harry Christopher George Lewis, a 23-year-old gamer known for producing cool content.

On this channel, you will find several other YouTubers coming together to create fun and entertaining content for more than 16.1 million followers. The channel is known for the Sidemen group which consists of British gamers who play a variety of games and create content around it.

Lewis mainly focuses on FIFA and provides fun commentary; however, his teammates can be seen playing other titles as well. These days, the group is busy creating fun videos involving all team members.

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RPGMinx

RPGMinx is a well-known female gamer who provides witty commentary and covers horror games such as Five Nights at Freddy’s, Salem, and Lucius.

Unlike other gaming influencers, she follows a dark theme and provides content that’s morbid but fun. RPGMinx’s videos also include machinima mash-ups with live-action footage, original rap songs, and gaming-related animations. However, she hasn’t been very active in recent times and some of her fans believe that she’s busy planning a new series that’ll set the world on fire.

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Syndicate

Syndicate is British YouTuber Tom Cassell who is popular for gameplays. His channel first got fame when Cassell uploaded Minecraft gameplay videos that reached millions of people and got him a huge following.

He’s one of the most followed Twitch streamers with close to 3 million followers. His earnings earned him mainstream media attention and he is known for making appearances on popular TV shows and podcasts.

The star turned entrepreneur a few years ago and now runs his own clothing line that has proven to be quite successful.

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TFUE

Turner Tenney, best known as Tfue, is a 22-year-old American esports player with 10.5 Twitch followers and more than 12.5 million YouTube subscribers.

Called “The Best Fortnite Player in the World” by many, he likes to play top titles and seems to be a fan of action and shooting games. You will find hundreds of videos dedicated to Call of Duty on his page.

He is selective about the brands he works with but can offer excellent results.

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Melonie Mac

If you are looking for female gaming influencers who enjoy adventurous games then have a look at this beauty with more than 327K YouTube subscribers. While she mainly focuses on gaming, you will also see her discuss other topics including her likes and dislikes.

Melonie seems to be a huge fan of the Tomb Raider series and has dedicated several posts to the game. In addition to this, her unboxing videos are quite popular as well.

Known for her bold statements, Melonie believes she’s unlike other influencers and often takes shots at other female gamers.

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Ali-A Plays

Those looking for something cool can turn to Ali-A Plays, a YouTube channel that enjoys more than 358K subscribers. Operated by Ali, the channel is dedicated to Call of Duty including classic titles from the series.

Known for his good looks and charming personality, Ali is extremely popular on Twitter with 2.5 million fans. Plus, he’s building a solid fan base on other platforms as well. The star regularly hosts giveaways and is very active, posting multiple videos every week.

He is popular around the world and enjoys a good following from the Middle East, making him an excellent pick for brands keen to work with international gaming influencers.

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Shroud

Michael Grzesiek, known by the name Shroud, is a 25-year-old Polish-Canadian YouTube and Twitch streamer who enjoys collaborating with brands and posting a variety of gaming-related content.

He started as a professional Counter-Strike player and gradually moved to other trending titles such as Apex Legends.

He currently has nearly 10 million Twitch followers, making him one of the most popular gaming influencers on the platform. The star comes online almost every day and always gives her fans what they want.

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YammyXOX

With more than 2.2 million YouTube subscribers, Yammy is one of the most popular British gaming influencers. Known for her colorful outfits, cool hair, and incredible gaming skills, the star started her career by playing games like Minecraft and The Sims. However, you’ll also see her commentary on some other titles such as Tomb Raider and Amnesia: The Dark Descent.

Yammy is the go-to gaming influencer for many brands due to her loyal fan base and interest in mobile games.

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Lomadiah

Hannah Rutherford is the name behind Lomadiah, a fast-growing YouTube channel with over 1.16 million subscribers.

Unlike some other gaming influencers out there, Hannah doesn’t focus on a single niche or game and appears to be a fan of different types of games including mobile games.  This makes her a perfect fit for all kinds of brands since her reach is pretty impressive, with followers from around the globe. Plus, almost all content on her YouTube is related to gaming.

The diva is also on Patreon and is working to grow her Discord group which currently has around 1500 members.

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Myth

Ali Kabbani is a 20-year-old American YouTube and Twitch streamer with more than 7 million Twitch followers and around 4.5 million YouTube subscribers.

Back in 2019, Ali was one of only a few influencers given the opportunity to stream Apex Legends. He’s rumored to have received around a million for the job. The star has built a strong career by playing in teams with different popular streamers.

He is available for collaborations but can be a little expensive to work with.

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Gaming With Jen

Jen is an American YouTuber who uploads a variety of content on her social media handles including game reviews and commentary. For gaming videos, she likes to collaborate with her husband, another known gamer.

They came together to create a hit Roblox video series that garnered millions of views and brought them a lot of positive attention.

She mainly posts Roblox videos; however, you may also find her playing other similar titles.

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KittyPlays

Kitty is a female gamer who got popular for posting fun game reviews. While she used to be very active a year ago, she posts less frequently now and appears to be concentrating more on Twitch where she has 1.1 million subscribers. In comparison, her YouTube audience stands at 602K.

She shares fun videos on popular games such as Dota 2, Fortnite, and CS:GO. We must mention that her Twitch account comes with an adult content warning. Moreover, she likes to discuss other aspects of her life as well including her hobbies and travel experiences.

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Ujjwal

Ujjwal is an Indian gaming influencer who is extremely popular in his home country with more than 5.77 million YouTube subscribers. He, however, speaks in Hindi, since most of his followers are from his home country, which makes him a good pick for brands looking to cater to the growing Indian market.

He’s willing to work with companies that sell phones, apps, gadgets, PCs, and tablets. Moreover, he also has another gaming channel, which gives him an excellent reach.

Despite his excellent reach, he is still affordable and easy to work with.

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Aphmau

Jessica Bravura is the woman behind Aphmau, a channel where you will find hundreds of Minecraft videos. Jessica, more popularly known as Jess, is considered one of the best female Minecraft players and is credited for making the game more popular thanks to her 10.4 million YouTube followers who religiously watch her content.

Her “Minecraft Diaries” series proved to be a huge hit and won her thousands of new subscribers.

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TIM THE TATMAN

Timothy John Betar, also called Tim, is a popular Twitch gamer with more than 6.5 million subscribers. Known for playing Fortnite, he’s a very active streamer who likes to communicate with his fans and is also known for collaborating with other streamers.

While he mainly focuses on Twitch, you will also find him on other social media handles including YouTube, where he has more than 1 million subscribers.

The American star started streaming in 2012 and has been nominated by The Game Awards in the Content Creator of the Year category in 2020. He has appeared in several commercials and enjoys celebrity-level recognition.

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SUMMIT1G

Jaryd Russell Lazar is an American gamer who has more than 6 million Twitch followers. He’s a retired competitive Counter-Strike: Global Offensive player who enjoys live streaming.

Once the most followed Twitch streamer, Lazar lost his position due to stiff competition, however, he continues to be very popular with thousands of people watching his live streams.

He currently streams titles like Escape from Tarkov, DayZ, Grand Theft Auto V, Sea of Thieves, and Valorant. Moreover, he was in the news for signing a long-term deal with Twitch regarding sponsorship support and content.

The winner of several gaming awards, Lazar is a controversial gaming influencer who continues to reign supreme.

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Pokimane

Canadian and Moroccan gamer Imane Anys, also known as Pokimane, is popular for making Fortnite videos that are watched by her 6.66 million YouTube subscribers. However, on Twitch, you will see her play other games, including League of Legends and Fortnite.

She is among the top female gaming influencers and even made it to the 2021 Forbes 30 Under 30 due to her being the largest female Twitch streamer with over 8.1 million followers.

One of the founders of OfflineTV, Anys has several other interests including acting and fashion.

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DR DISRESPECT

Herschel “Guy” Beahm IV is a 39-year-old American star who gained fame due to Twitch but now mainly concentrates on other platforms. He was one of Twitch’s most popular streamers until June 2020 when he got banned due to unknown reasons. Rumor is that it is a permanent ban. He moved to YouTube after the ban and currently enjoys over 3.43mil subscribers.

Said to be very professional in real life, the star has a bombastic and ruthless online persona. He’s known for being entertaining; however, he has been in several controversies yet fans love him like crazy.

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DAKOTAZ

Some people believe that Dakotaz, real name Brett Hoffman, never sleeps as you will find him live on Twitch throughout the day.

Known for being one of the best Fortnite players, the American star is available on all major platforms and is huge on both Twitch and YouTube, with a combined following of over 7.5 million.

A cool fact about the star is that he has a twin brother who is also a gamer and enjoys streaming Fortnight. Brands looking for something cool may work with the two bros.

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DrLupo

Benjamin “Dr” Lupo is a popular streamer who is active on both Twitch and YouTube.

He started his streaming career in 2013 by playing Destiny and soon moved to battle royale games like H1Z1. The year 2018 brought him real fame when he broke the Fortnite world record for vehicle trick points.

The same year, he started to take part in more charitable events, eventually signing an exclusive deal with Twitch in 2019 where he has more than 4.5 million followers. In comparison, he has 1.74 million YouTube subscribers.

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Danielle DeNicola

Danielle is an all-rounder with a strong presence on almost all major platforms. She has more than 26.3K Twitch fans and almost 5,000 YouTube subscribers.

Known for her sex appeal and fun gaming content, Danielle enjoys flaunting her incredible looks and is more popular among men than women. In addition to video games, she loves cosplay showcases and loves to interact with her followers.

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Cheryl Swarlez

Cheryl isn’t your typical gaming influencer, she is a star with varied interests including fashion and gaming.

This gaming microinfluencer has over 12k Instagram followers and 247 Twitch fans. However, she seems very serious about her streaming career and comes online regularly.

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Straight Up Knives

SUKnives is a YouTube page dedicated to Pokemon Go, one of the world’s most popular games. You’ll also find the page on other social media networks including Instagram where they have more than 13,000 followers.

While the page doesn’t seem to be very active these days, old videos are still generating decent views.

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Eddy’s Tomb Raider Channel

Don’t let the name fool you, this channel is not only about Tomb Raider. You will also find other popular titles like Resident Evil, Sailor Moon, and Winx Club. It presently has around 5200 subscribers and over 2 million views.

Eddy appears to be working hard to build a following and might be a suitable pick for small brands looking for an affordable gaming influencer.

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Clare Siobhan

Known for playing hit games like Pokemon, The Sims 4, Mass Effect, and Call of Duty, Clare is a sensation with more than 1.2 million YouTube followers.

In addition to her YouTube channel, you will also see her on her partner Ali A’s YouTube channel. The two often vlog together and share the details of their lives with their fans.

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LIRIK

The man behind LIRIK is Saqib Zahid, an American gaming influencer who mainly streams on Twitch and enjoys more than 2.8 million followers. His YouTube following appears to be behind with 272k subscribers.

Sponsored by Discord, Saqib enjoys international followers including Asian fans who regularly interact with him.

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Abel Green

Green is a YouTuber who enjoys making content on games that he cares about. You will mostly find him playing hit titles like Halo Infinite, Uncharted, and Battlefield.

Working to build a following, he has 22.2K YouTube subscribers and 11.3K Twitch fans. He live-streams thrice a week and posts updates on his social media from time to time.

You will find many gaming influencers like Abel on our platform.

SIGN UP WITH AFLUENCER TODAY so you can reach out to so many awesome influencers.

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Gaming Influencers to Follow: Conclusion

The global gaming market’s revenue is projected to reach US$522.5 billion in 2025 and is expected to hit US$691.3 billion in 2029. This explosive growth means brands can’t afford to miss out on gaming influencers. These influencers have access to an ever-expanding audience of engaged, tech-savvy consumers who are ready to embrace the latest products. Partnering with gaming influencers puts your brand right in the heart of this massive, lucrative market, offering unmatched exposure and the opportunity to connect with passionate gamers who trust their recommendations. Now’s the time to level up your brand’s visibility!

Afluencer makes it easy to connect with the right gaming influencers for your brand. With a range of filters to help you find influencers in the gaming niche, you can quickly discover the perfect match. Ready to hit “start” on your next big partnership? Let Afluencer guide you to the next gaming sensation!

The post 56 Gaming Influencers Waiting For You To Challenge Them appeared first on AFLUENCER.

]]> https://afluencer.com/why-gaming-companies-need-to-work-with-influencers/ Wed, 14 Jul 2021 14:30:00 +0000 https://afluencer.com/?p=12541 The gaming industry is among the largest industries today. It is said to be worth more than $159.3 billion. Growing at a rate of 9.3 percent year-over-year. There are more than 3.22 billion gamers worldwide and that number is expected to hit 3.32 billion in 2024. Hence, it doesn’t come as a surprise that companies are […]

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]]> The gaming industry is among the largest industries today. It is said to be worth more than $159.3 billion. Growing at a rate of 9.3 percent year-over-year.

There are more than 3.22 billion gamers worldwide and that number is expected to hit 3.32 billion in 2024. Hence, it doesn’t come as a surprise that companies are working with gaming influencers to reach a wider market and promote all kinds of gaming products and services.

If you haven’t already tried influencer marketing for gaming then here’s a chance to know a little about this field including its benefits.

Why Is Influencer Marketing So Popular in Gaming?

Before we start, let’s be clear; influencer marketing is popular in gaming and other fields. It’s quite easy to understand why gaming influencers are so famous.

Like any other product, people want to know about games before they purchase any. The best way to do so is to check reviews or watch other people play video games, hence game reviews and live streams are watched by millions.

Gaming influencers have built quite a following over the years and many enjoy millions of followers or subscribers. They stream all kinds of games including popular titles like Apex and Fortnite.

The fact remains that consumers trust what they see. Plus, since we tend to have more faith in influencers, we listen to them. This is why companies are willing to pay a good amount of money to influencers in gaming.

Businesses or marketers want more eyeballs and influencers offer that at a fraction of the cost. It’s a win-win situation for everyone in the game.

After all, about 49 percent of people check the internet when they shop online and around 80 percent tend to trust online reviews, especially reviews posted by influencers.

Moreover, influencer marketing proves again and again to offer excellent returns. You can generate around $6 for every $1 spent on influencer marketing. This is an excellent figure, which motivates marketers to spend even more on gaming influencers.

How Can Brands Use Gaming Influencers?

Brands can use gaming influencers in a lot of ways. While it is important to be creative when working with gaming influencers, you can take inspiration from some of these ideas:

#1 Hold Competitions

An easy way to promote games or gaming products via influencers is to hold online gaming events and include influencers as ambassadors or players.

The online gaming industry is worth over 1.07 billion USD and thousands of competitions are held every year around the world. While China is the biggest gaming industry, the US and European countries are not far behind either.

These events are held around the world at both physical locations and on virtual servers. Companies can sponsor such events and get a gaming influencer onboard or hold events to promote their games or services.

You will have to pay the influencer and a winning prize to get people to sign up. Influencers can add legitimacy to your event and help you win more players.

Online events can be attended by thousands of players. Plus, there can be millions of people watching it. If you hold a large event, you can even get media coverage and reach a wider audience just by having a popular name onboard.

#2 Have Influencers Post Reviews

This is an easy way to use influencers. Most players check online reviews to know how good or fun a game is before they pay the full price.

While companies now offer trial versions to give people a good idea about how a game works, reviews still play a very important role because not all games come with trials and some people trust reviews more, especially since they don’t feel playing one campaign or chapter is enough to judge a game.

Reviews can be in many ways. Bloggers can post written reviews, streamers can stream a game and share their feelings, and vloggers can post video reviews.

There’s a demand for all kinds of content. You have to decide what you are interested in and choose a gaming influencer who excels in that specific type of content.

Almost all gaming influencers post reviews but you have to be very careful when hiring one to review your game or product. The review must not look ‘fake’ or ‘sponsored’, otherwise you will not be able to achieve your desired results.

#3 Live Streaming Is Your Friend

Thanks to platforms like Twitch and YouTube, it is easier than ever to live stream all kinds of content including video games.

The industry is on track to hit the $70 million mark this year. Gaming is largely credited for the success of the live streaming industry since 54 percent of all content streamed live is about e-sports or gaming.

Streamers earn a lot of money in multiple ways. They work with brands, post sponsored content, and even sell online. You can hire influencers to live stream your game, talk about it, and post reviews.

The best thing about live streams is that they are not only viewable live but users can also watch the streams on replay. While Twitch owns more than 90 percent of the live streaming market, Instagram and YouTube are fast-growing as well; however, not many gamers are on these platforms.

This is why it is best to find someone on Twitch. The company can be a little difficult to deal with as it is known to block streamers but you’ll be good if your product doesn’t breach its policies.

#4 Post Gameplay or Challenges

Most people who play a game go to YouTube to look for tutorials when they get stuck at a stage. Moreover, people also watch gameplays to know more about a game. Some experts believe that it’s addictive and once you start watching others play a game you cannot stop, especially if it is a well-made game.

You can have influencers play your game and share the video with others. It’s not the same as live streaming but neatly edited clips that may contain commentary to better understand your product.

In addition to this, you can post challenges. Such as completing a game in a day or two to win a specific trophy. You can have an influencer attempt your challenge and post it with a specific hashtag as a means of promoting your brand.

These are some of the ways you can work with a gaming influencer, but if you choose a creative person you may have some more ideas. It is important to be open to suggestions so that you can create a successful campaign.

How to Create a Kickass Campaign

Creating a successful campaign to market video games or gaming products is both easy and hard.

Easy because games are entertaining, hence there’s a low risk of coming up with a boring idea. And hard because there are many influencers to choose from and you might end up selecting the right one.

If you’re struggling then make sure to follow these tips:

Choose the Right Platform

As mentioned earlier, several platforms to choose from include Twitch, Instagram, Facebook, and YouTube.

You should be clear about where you wish to advertise so you can get the best results. However, it can be a little difficult to find the right platform because they all come with their own pros and cons.

Do a bit of research and find where your target audience lies. While Twitch is the go-to option for most companies, you can find popular gaming influencers on other platforms as well. Also, we must mention that some influencers may offer different rates for different platforms.

Work With a Kickass Influencer

Your entire campaign will fail if you choose an unreliable or unsuitable influencer. This may sound like an easy job but it is one of the most difficult parts of creating a campaign since there are thousands of influencers out there but not all might be the right fit for you.

The right influencer is someone with an ‘influence’, i.e.: people should listen to him. You can pick someone with a lot of followers but it will not be of much value if people don’t trust his or her opinions.

Also, since gaming content is all about entertainment, you should pick someone who can create and present content in an entertaining manner.

The best way to find a gaming influencer is to join a platform like Afluencer where you can browse thousands of influencers in different niches, compare metrics, communicate, and choose one that fits all your requirements.

Make Sure It Offers Something Interesting

After influencers, the most important thing is the campaign. It may be a good idea to spend a good amount of time and come up with an impressive plan.

Don’t be impulsive, research every aspect and gauge the expected numbers. You can even run a test campaign to see how your idea performs before spending money on a big gaming influencer.

Influencer campaigns serve one purpose – bring you more attention – and you do this by offering something informative and entertaining, or both at the same time.

Play according to the strengths of your gaming influencer to get the best results.

Keep an Eye On the Numbers

Once your campaign kicks off, it is time to look at the numbers and gauge how it’s working. If it’s a long-term gig then you might have the option to change things according to the results. If your first ad didn’t work, upgrade it and see if it offers better results. However, make sure to never be in haste as campaigns can take a few days to generate numbers.

Facebook, for example, suggests running campaigns for at least five days. This gives your campaign at least a week before you change it or pull the plug on it.

Gaming Influencers: An Example

Influencer marketing has proven to be very beneficial for the gaming industry. A good example of this can be Electronic Arts’ campaign when the company worked with Respawn Entertainment to release Apex: Legends, which turned out to be a huge hit and made the company more than $92 million within a month of release.

This came as a surprise to many since the game is available for free with some paid features. It became such a huge hit due to clever marketing that included influencer campaigns.

The company worked with influencers who played the game on different platforms to generate curiosity. The partnership with Ninja, one of the most well-known gaming influencers, turned out to be particularly beneficial.

Electronic Arts contacted the man to play the game for two weeks and stream it for his 18 million followers (then) on Twitch and Twitter. Thanks to this great trick, the company got over 10 million users in the first three days of streaming. The company is rumored to have paid around 1 million USD to Ninja, which turned out to be beneficial. The game pushed EA’s market value and stock price by over $4 billion in just three days.

The deal benefitted Ninja as well. It helped him earn more subscribers and proved to be a win-win situation for everyone involved.

How to Find Gaming Influencers?

You can find gaming influencers by searching the web or checking social media pages but that’s both time-consuming and risky.

Searching for hashtags like #gaminginfluencer or #influencersingaming will give you many results but they’re not always reliable.

First of all, not everyone with a good following is an influencer. Unfortunately, it is common for people to buy fake followers to fool brands.

You should protect your interest and go with influencers who are guaranteed to give great results. For this purpose, you will need insights that platforms like Afluencer can provide you with.

Our dashboard offers great insights including the number of followers, the engagement rate, and popular countries with the option to filter results according to your requirements.

With our platform, you will not have to waste hours finding the right influencer. Search based on niche, age, and other such factors and get connected with real followers.

SIGN UP WITH AFLUENCER TODAY to start your amazing journey with top content creators.

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]]> https://afluencer.com/ea-and-your-company-influencer-marketing/ Sun, 01 Mar 2020 10:13:55 +0000 https://afluencer.com/?p=2633 Well, we hope that you are into influencer marketing because Electronic Arts (EA) definitely is. EA is a name that needs no introduction. If you love games then you must have played or heard of titles like Need for Speed: Heat and Apex Legends, both from this popular company. Now a publicly traded company, EA’s […]

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Well, we hope that you are into influencer marketing because Electronic Arts (EA) definitely is.

EA is a name that needs no introduction. If you love games then you must have played or heard of titles like Need for Speed: Heat and Apex Legends, both from this popular company.

Now a publicly traded company, EA’s stock is presently worth $113.09 and the company’s net value is estimated to be worth $22.9 billion. The numbers are mouthwatering and we’re sure you’d love to replicate the success of EA.

The company produces some kickass games but that’s not the only reason why it has found such immense success. Electronic Arts marketing strategy appears to be quite impressive as well and one factor that stands out is its use of EA influencers’ marketing program.

EA and Influencer Marketing – A Match Made in Heaven

EA marketing budget increased handsomely in 2017 when it decided to go big on the EA influencers program. The company announced plans to work extensively with influencers since they find it ‘easier to track return on the money when working with online influencers.

This is when influencer marketing became a major part of Electronic Arts marketing campaigns. EA marketing budget is about $600 million per year and starting in 2017, a major chunk of this EA marketing budget now goes to the EA influencers marketing program.

Apex Legends Influencer Marketing: Case Study

Many people credit the very well-crafted Apex Legends influencer marketing program for the huge success of the game. A large part of Apex Legends’ marketing was about influencer marketing.

The success of this Electronic Arts marketing campaign proved that it is possible to make decent sales against tough competition. The company announced the game just a day before its release and managed to leave an impression despite the huge popularity of Epic Games’ Fortnite.

Twitch, the go-to live streaming platform for gamers, helped the company reach a wide audience. It pulls in more than 20 million daily viewers and has over 2.2 million active broadcasters. Fortnite is one of the most popular games on the platform and accounts for over 14% of all views.

With the Help of Popular Streamers

It wasn’t going to be easy for EA to make an impression in such a situation but it did manage to do so by working with some of the most popular streamers and making them a part of the Apex Legends influencer marketing program. These include the likes of Ninja, who reportedly received over $1 million to promote the game.

Within no time, the company took over the Star Wars game in coverage and attracted more than 2.5 million players within 24 hours of release. Within a week, it had 25 million active players, making it one of the most popular free-to-play games.

The hype continued to increase and within a month, Apex Legends had more than 50 million players. It also became the most-watched game on Twitch and received immense media attention.

According to reports, the Apex Legends influencer marketing strategy involved paying influencers only for the first 24 hours but many continued to play the game due to the huge number of viewers. This helped the game immensely and it in no time became one of the most talked-about games.

How to Be a Part of EA Influencers Program

You can work for EA by being a part of the EA influencers program known as EA game changes. If you want to know more about this then check out our complete review on EA Game Changers.

What You Can Learn From Electronic Arts Marketing

So what can you learn from the Apex Legends influencer marketing program and overall Electronic Arts marketing strategy?

It proves that the right strategy can help a business grow. Plus, this is a good example of an online marketing strategy offering long-term benefits. The company contacted influencers to promote the game for only 24 hours, but it continued to gain players for months.

The same can be applied to your business as well. Whether you sell beauty products or books, once you work with an influencer, the post will be there forever unless you agreed to an IG story that disappears within 24 hours.

The most important thing is to choose the right influencer, create a compelling strategy, and come up with content that attracts people. If you are new to influencer marketing then you can work with a company or an influencer who can guide you.

Collaboration with David Dobrik

The Apex Legends influencer marketing program wasn’t the last time that the company worked with an influencer. It released “Need for Speed: Heat”, in the last quarter of 2019. The firm joined hands with Dobrik to promote the app and game on social media.

Dobrik posted a cool video titled “Surprising Best Friend With Lamborghini!!,” on his social media pages to promote “Need for Speed: Heat”. He encouraged his followers to download the new Heat Studio app, use it to design a new car, and send a screenshot to him via Twitter using the hashtag #NFSHeatStudio.

The video also had Dobrik and EA gifting a Lamborghini Huracán to the vlogger and his friend Heath Hussar.

In no time, the video went viral with more than 8 million views. The campaign turned out to be a major success with about 19 million views.

Do not let the big figures of the EA influencer marketing budget intimidate or fool you. You do not need millions to work with influencers. You can easily find influencers according to your budget and needs.

Browse through our list of influencers – available in all niches – and pick one that you find the most suitable. We work with influencers in all niches and cater to all kinds of businesses, big or small.

Sign up for an account today or get in touch with us to know more about how Afluencer can help your brand find success. Call (916) 480-8265 to speak to an agent.

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]]> https://afluencer.com/what-makes-pewdiepie-so-good/ Mon, 09 Sep 2019 13:25:33 +0000 https://afluencer.com/?p=1445 We all know he got married. In fact, Felix aka PewDiePie getting married was such a big deal that we’re guessing it was probably more talked-about than the Royal weddings—and of course, it was far less boring. Business Insider broke the news of his marriage, and so did Express UK, BuzzFeed, The Sun, CNN, and almost […]

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