In this episode of the Afluencer Podcast, we talk with Luke Yarnton, Co-Founder of The Rave, about how brands can turn customers into influencers, boost credibility, and significantly reduce their customer acquisition costs. Luke breaks down the future of influencer marketing—one that prioritizes relationships, real stories, and micro communities over big-name endorsements.

If you’re looking to level up your customer influencer strategy or experiment with a fresh micro influencer marketing strategy, this episode is packed with practical advice.

Watch the Episode: How to Turn Customers into Influencers

Episode Timeline Highlights

• 00:00 – Luke’s Highlights
  We kick things off with a teaser of the insights he’s about to share.
  
• 01:07 – Luke’s Background
  Learn about Luke’s journey from fresh university graduate in New Zealand to working all over the world with ecommerce merchants. With all this experience, Luke and his Rave co-founder were able to identify a problem and figure out a new way to address it.
  
• 03:38 – The Rising Cost of Customer Acquisition
  Luke breaks down why CAC (Customer Acquisition Cost) is skyrocketing—and why traditional paid media might not cut it anymore.
  
• 04:50 – The Best Way to Convert Customers
  He explains how your approach to converting customers would have to change.
  
• 05:54 – Switching to Affiliate Marketing
  Luke highlights his experience as a nano coffee influencer. As well as how everyday customers can become affiliates—and eventually influencers—for your brand.
  
• 07:56 – Micro and Nano Influencers
  He makes a case for smaller creators, emphasizing that micro influencer marketing strategies often lead to higher engagement, more trust compared to celebrity endorsements.
  
• 11:14 – Reaching Out to Influencers
  Luke shares tips on how brands can effectively approach influencers, without sounding spammy. As well as how to make your offer mutually beneficial.
  
• 13:54 – Recruiting Your Buyers
  This is where the magic happens. Luke explains how to turn customers into influencers using his technology. This tech integrates into top email tools to promote your brand authentically.
  
• 14:35 – Affiliate Tracking
  Luke breaks down how to track conversions and performance using affiliate software.
  
• 15:30 – Advice for Brands
  He shares practical advice for brands looking to grow through community-led influencer strategies. His biggest tip? Start with the customers who already love you.
  
• 16:37 – AI-Created Content
  Luke wraps up with thoughts on using AI tools to support influencer marketing.

Guest Information

Luke Yarnton is the Co-Founder of The Rave, a platform helping brands discover hidden influencer potential within their own customer base. The Rave identifies influential buyers the moment they make a purchase, so brands can engage while excitement is fresh and turn one-time buyers into long-term ambassadors.

Before co-founding The Rave, Luke was a nano influencer himself. His firsthand experience on both sides of influencer marketing has shaped his strong belief in brand loyalty, authenticity, and mutual benefit as the foundation of successful digital campaigns. With a background in performance marketing, he brings a data-driven yet community-first approach to driving exponential brand growth. 

Connect with The Rave here.

How to Turn Customers into Influencers: Insights & Takeaways

Turning customers into influencers isn’t just a trend—it’s a strategy that prioritizes trust, community, and long-term brand equity. When executed correctly, your customer influencer strategy becomes a scalable, low-cost way to keep your content fresh and your audience engaged.

If you’re tired of pouring money into ads and influencer campaigns with little return, this episode is for you. Luke Yarnton reveals how brands can turn customers into influencers by tapping into the excitement that happens right after purchase. It’s a golden moment—and most brands miss it.

By turning everyday buyers into brand advocates through affiliate marketing and thoughtful outreach, you create a customer influencer strategy that builds trust, saves money, and grows your business organically. Luke also shares how brands can better recruit micro and nano influencers for campaigns that convert. These are the people who genuinely use and love your product.

His message is clear: your most valuable influencer isn’t the one with the biggest audience—it’s the one who’s already a customer.

You’ll walk away with:

• A smarter, more sustainable approach to influencer marketing
  
• Real-world tips to recruit from your order feed
  
• How The Rave’s technology helps you identify and activate influential customers automatically
  
• A renewed belief in the power of authenticity and community

Whether you’re just getting started or want to improve your current outreach, this episode is a roadmap to building an influencer program that grows with your brand.

Related Episodes

• Why Do Consumers Trust Micro Influencers?
  Explore how trust and relatability make micro influencers a smart investment for your brand.
  

Love what you heard? Don’t miss an episode! Subscribe to the Afluencer Podcast for weekly chats with top creators, marketers, and brand builders who are changing the influencer game.

Stay connected with Afluencer:

• Website
  
• Instagram
  
• Twitter
  
• Facebook
  
• TikTok
  
• YouTube Podcast
  
• Listen on Spotify
  
• Listen on Apple Podcasts

The post How to Turn Customers Into Influencers – Afluencer Podcast #75 appeared first on AFLUENCER.

That’s what makes nano influencers a secret weapon for brands looking to connect with specific, passionate communities. Whether it’s skincare enthusiasts, home cooks, fitness lovers, or tech geeks, nano influencers build trust by sharing authentic experiences.

Plus, working with them is budget-friendly. Brands can run multiple partnerships for the cost of one big-name influencer, maximizing reach without blowing the marketing budget.

But don’t just take our word for it. We’ve rounded up some of the best nano influencer examples across different industries. These creators are making an impact in their niches, proving that smaller followings can deliver big results.

Let’s explore some standout nano influencers who are driving real engagement. 

1. Gabija Saniukaite
2. Martina Shenoda
3. Leo Boots
4. Courtney Tucker
5. Hanna King 
6. Peachberry Co 
7. Jesse Owens 
8. Tracey Magruder

But first…

What Defines a Nano Influencer?

Nano influencers may have the smallest followings. They’re typically between 1,000 and 10,000 followers, but don’t turn your nose up at them. These creators are known for their highly engaged communities and authentic connections with their audience. Their followers see them as relatable, trustworthy, and more like a friend than a distant celebrity.

Unlike larger influencers, nano influencers often interact personally with their audience, responding to comments, answering questions, and sharing real-life experiences. This close connection builds a strong level of trust, which makes their recommendations feel genuine and credible.

Brands that partner with nano influencers benefit from hyper-targeted marketing. Since these influencers focus on niche interests, their content reaches the right people—those who are already interested in what they’re sharing. Whether it’s beauty, fitness, parenting, or tech, nano influencers bring an authenticity that larger influencers can struggle to maintain.

Now, let’s dive into some nano influencer examples and see how these creators are making an impact in their niches. 

8 Must-See Nano Influencer Examples Across Niches 

Gabija Saniukaite: A Nano Influencer Bringing Classy Fashion to Engaged Audiences

If you’re searching for nano influencer examples with a polished and stylish touch, Gabija Saniukaite’s profile delivers. Focused on classy fashion and lifestyle, her content is a mix of elegance and everyday inspiration, making luxury feel both aspirational and accessible.

With a 4.6% engagement rate on Instagram and 3.79% on YouTube, Gabija isn’t just posting—she’s creating conversations. Her audience stays engaged. This makes her a solid choice for brands looking to collaborate with an influencer who truly connects with her followers.

You’ll find her producing content across Instagram, TikTok, and YouTube, ensuring that her fashion-forward aesthetic reaches audiences on multiple platforms. Whether she’s styling elegant outfits, sharing beauty finds, or giving a glimpse into her lifestyle, her content remains polished and on-brand.

For brands aiming to showcase high-quality, stylish products, Gabija’s profile is a great place to start. She knows how to make fashion and lifestyle content stand out, making her an ideal partner for the right collaboration. 

Martina Shenoda: Beauty Enthusiast and Skincare Guru 

When it comes to nano influencer examples in the beauty world, Martina Shenoda’s profile stands out with its dedication to high-quality skincare, makeup, and fragrance content. She’s all about helping her audience embrace their unique beauty and feel confident in their own skin.

Her Instagram is a flawless blend of beauty-focused content. Here you’ll find honest reviews, unboxing videos, and beauty tips all wrapped in a clean, gorgeous aesthetic. With an impressive engagement rate of over 5%, Martina excels in building trust and connection in a competitive niche.

At just over 3k followers, she’s already collaborated with several brands. This proves that smaller can often be more effective when the right influencer creates content that resonates.

Her genuine approach to beauty helps her create an authentic connection with her audience. This makes her profile an ideal match for brands that value quality and engagement. Whether it’s through unboxing videos or beauty tutorials, Martina’s content will bring your brand to life in the competitive beauty space. 

Leo Boots: A High-Engagement Profile for Pet-Related Brand Collaborations

Leo Boots, the Cavalier King Charles Spaniel, and his dog mom, Olivia, have built a strong following with their engaging and adorable content. Based in Miami, Florida, Leo’s Instagram (@leothecavii) boasts over 1,200 followers, with an impressive engagement rate of over 7%. Olivia focuses on creating high-quality, relatable posts that highlight their puppy journey, training tips, and product recommendations.

Leo’s audience is highly involved, with many followers eager to know which products Olivia uses for her fur baby. This niche, loyal community is the perfect target for pet-related brands looking for authentic collaborations. Whether it’s showcasing the latest pet accessories, food, or toys, Leo’s profile offers consistent, meaningful engagement.

Olivia’s commitment to providing informative, fun content makes Leo’s page a trustworthy space for brands to connect with passionate pet owners. If you’re looking to tap into the pet care market, Leo’s profile provides an excellent opportunity. You can reach a dedicated and active audience, ready to engage with your brand and products. 

Courtney Tucker: Inspiring Adventure and Positivity through Travel and Entrepreneurship

Courtney Tucker is all about positive vibes, adventure, and living life to the fullest. Through her platform Vibestyle, she shares her love for travel, entrepreneurship, and exploring the world with a focus on spreading good energy. Whether it’s traveling around her home city of Cincinnati or visiting new destinations, Courtney’s content reflects a life filled with adventure and possibility.

Her audience, primarily men and women aged 25-34, is inspired by her passion for positivity and exploration. Courtney’s approach to life is contagious, offering tips on entrepreneurship, travel spots, and how to embrace good vibes every day.

With her engaging and upbeat content, Courtney has already collaborated with brands in travel, marketing, and beyond. Her ability to connect with her followers makes her profile an excellent opportunity for brands looking to engage a vibrant and adventurous audience.

Courtney is one of our nano influencer examples who inspires both action and positive energy, Courtney’s Vibestyle is the perfect platform to explore. 

Start building your brand with the best nano influencers. Join Afluencer now!

Hanna King: Sharing the Joys of Motherhood with a Strong Community

Hanna King is a passionate mom who shares the joys of family life through her Instagram, focusing on the everyday moments that make motherhood so special. As a wife and mama to 2 beautiful little girls, Hanna’s content is a beautiful mix of family snapshots, sibling moments, and real-life parenting. Her audience, made up mostly of women aged 25-34, is highly engaged, with a strong sense of community and lots of positive feedback on each post.

With an impressive 5.8% engagement rate, Hanna has proven that her followers truly connect with her authentic content. Whether it’s the sweet family moments or the relatable parenting experiences she shares, Hanna’s followers feel like they’re part of her journey. Her down-to-earth approach and consistent interaction with followers have made her a trusted voice in the parenting space.

Having already collaborated with several brands, Hanna offers a strong opportunity for companies looking to connect with a highly engaged, family-oriented audience. If your brand aligns with motherhood and family values, Hanna’s profile is the perfect place to partner up. 

Peachberry Co.: A Fresh Take on Gaming Content 

Peachberry Co. brings a unique and refreshing vibe to the gaming space, blending cozy aesthetics with gaming content that resonates with her highly engaged audience. With a sky-high engagement rate, her followers—primarily women aged 25-34—love her setup, which adds a feminine touch to an otherwise male-dominated niche. Her Instagram and TikTok are filled with immersive gaming moments, lifestyle snippets, and creative content that stands out in the gaming world.

Beyond the gameplay, Peachberry Co. has built a thriving community where followers engage, discuss, and share their love for gaming. She’s already partnered with brands in the tech space and continues to expand her influence. Whether it’s gaming accessories, lifestyle tech, or cozy gaming must-haves, her content seamlessly integrates brand collaborations while maintaining authenticity.

What sets Peachberry Co. apart is her ability to create a warm, welcoming space for her audience while keeping them engaged with top-tier content. She doesn’t just play games—she builds connections, sparks conversations, and fosters brand trust. If you’re looking for nano influencer examples in the gaming space, Peachberry Co. is one to watch. 

Jesse Owens: College Basketball Content That Keeps Fans Hooked

If college basketball content is what you’re after, Jesse Owens has you covered. A dedicated college student and sports junkie, Jesse brings an authentic love for basketball and football to his highly engaged audience. His content isn’t just about the game—it’s about the culture, the energy, and the passion that make sports fandom so electrifying.

What truly sets Jesse apart is his double-digit engagement rate—proof that his audience isn’t just watching; they’re actively involved. His comment section is a hub of game-day hype, debates, and camaraderie, capturing the raw excitement that sports fans thrive on. Whether he’s sharing game insights, personal takes, or lifestyle content that reflects his love for fashion and music, Jesse keeps his followers coming back for more.

For brands looking to tap into a community that lives and breathes sports, Jesse Owens is the nano influencer who delivers every time. His ability to connect with fellow sports enthusiasts makes him a prime choice for athletic wear, sports gear, and even lifestyle brands looking to reach the college demographic. With his passion, authenticity, and undeniable influence, Jesse is proving that engagement matters more than follower count. 

Tracey Magruder: A Bookstagram Haven

For book lovers who can’t get enough romance, fantasy, and more, Tracey Magruder’s profile is the perfect escape. As a dedicated Bookstagrammer and ARC reviewer, Tracey shares thoughtful reviews, must-read recommendations, and a passion for storytelling that resonates deeply with her engaged audience. Her page isn’t just about books—it’s a vibrant community where fellow readers connect, discuss, and discover their next favorite read.

With a main demographic of women aged 25-44, Tracey’s audience is highly invested in the literary world, making her an ideal partner for authors, publishers, and book-related brands. Whether she’s reviewing the latest releases, showcasing stunning book covers, or diving into literary discussions, Tracey’s content is a bookworm’s dream.

For brands looking to collaborate with a passionate reader, Tracey offers a prime example of a nano influencer whose niche audience is both engaged and loyal. From book launches to literary-themed products, she’s the go-to for brands seeking authentic connections with devoted readers. 

Where to Find the Best Nano Influencers for Your Brand

Finding the right nano influencers doesn’t have to be a challenge. With the right tools and platforms, you can connect with creators who align with your brand and audience.

One of the best ways to discover nano influencers is through influencer marketing platforms like Afluencer. Here, you can browse through influencer profiles, check engagement rates, and filter by niche, location, and platform. This makes it easy to find influencers who match your brand’s goals.

Social media is another great place to look. Instagram, TikTok, and YouTube are full of nano influencers sharing content in specific niches. Searching hashtags related to your industry—like #Bookstagram for book influencers or #PetTok for pet influencers—can lead you to creators who already love and share content about products like yours.

Engagement is key, so pay attention to likes, comments, and audience interactions. A smaller but highly engaged following often leads to more authentic connections and conversions.

If you want to skip the guesswork, Afluencer provides a streamlined way to connect with nano influencer examples who are actively looking for collaborations. Sign up, explore their profiles, and start building partnerships with influencers who truly resonate with your brand! 

Finding the Best Nano Influencer Examples for Your Brand

Nano influencers may have smaller followings, but their impact is anything but small. They bring highly engaged audiences, authentic content, and niche expertise that brands can tap into for meaningful partnerships. Whether it’s fashion, beauty, pets, gaming, or books, these influencers create content that truly connects.

The best part? Their engagement rates often outshine bigger influencers, making them a cost-effective and valuable choice. If you’re looking for nano influencer examples to collaborate with, Afluencer has plenty of options. Explore the platform, find the right fit, and start building authentic partnerships today!

The post Targeted Marketing: Top 8 Nano Influencer Examples appeared first on AFLUENCER.

Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience.

Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would benefit your brand to seek alternative opportunities with influencers from other fields. That way you get to maximize reach, provided you don’t work with influencers in niches that have no relation to your brand.

Let’s look at an example.

Our buddy Matt is in the coffee business. He’s looking for content creators to manage his social media marketing campaign. It would certainly make sense for him to look for coffee influencers. However, it would also be a great idea to even consider creators from other fields, like travel influencers and fashion influencers. As long as they are coffee lovers, they should have no problem promoting Matt’s products.

So keep that in mind when you are setting up your collab programs. When you sign up for an account with Afluencer, you’ll be able to make the most of our category filters. That way you’ll be able to attract all the types of influencers that would be perfect for your brand.

That’s a quick breakdown of the influencer categories. However, today we are going to focus on a different type of influencer. These influencers are going to be grouped based on their number of followers on social media.

So let’s dive into these different influencer groups.

Types of Influencers Based on Follower Numbers

There are 4 main types of influencers that you can collaborate with. They are categorized based on the number of followers backing them. And the general rule is that the higher the follower count, the higher the influencer pay rate. But it does ultimately depend on the influencer and the arrangement you both settle on.

These are the 4 types of influencers (according to the number of followers):

1. Nano-influencers
2. Micro-influencers
3. Macro-influencers
4. Mega-influencers

Nano influencers

Nano influencers are the ones whose following ranges from anywhere between 1K to 5K followers. These types of influencers are relatively new to the platform and are still looking for ways to grow. Their audience is usually very specific and they tend to work only with brands that are targeting a niche market.

These nano influencers don’t tend to have a high engagement rate because they’re still starting out and getting familiar with their fresh audiences. However, they are still credible and the few followers that they have are often interested in the content they share.

A huge advantage of partnering with a nano influencer is they are able and willing to work on low-budget campaigns. In some cases, you may not even have to pay them. Instead, you can offer them free products to test that they can then share a review with their followers.

Chances are, influencer marketing isn’t their primary job. So expect them not to have the best resources to create a very attractive and aesthetic post for you.

Micro-influencers

Micro-influencers follower numbers range from 5K to 50K. These types of influencers are more resourceful compared to nano influencers and they are also seasoned experts in their field. Micro-influencers usually specialize in a single niche such as travel, fitness, food, or lifestyle. That means they will often have a specific kind of following which allows you to easily work out whether or not these influencers will match up with your brand’s needs.

Most micro-influencers are more active when it comes to engaging with their followers. You will find that they are better at responding to messages and comments, creating content that sparks talking points, and also building a close-knit community.

Think about how this would be a great benefit to your marketing campaign. If you get them to do any marketing work, you can certainly rely on them to respond to any questions their audiences may have about your products or brand.

They have very loyal followers who trust their opinion. So they would do a great job of convincing their audiences to buy your products or services.

These types of influencers are comparatively more expensive than nano influencers. You may get lucky and find a micro-influencer who would be happy to just receive freebies, but most of the time, they expect to get paid.

However, you can still find two types of micro-influencers.

1. Pay-per-post influencers
2. Commission-based influencers

It is entirely up to you whether you want to pay your influencers per post or offer a commission rate. You can even have both options available to attract more candidates.

If you get your brand registered on Afluencer, you can set up one or both payment options. And if you need a guide to help you get started with Collabs, check this out.

Macro influencers

Macro-influencers have a follow count of 500K to 1M. They tend to be recognized personalities on TV and radio, in sports clubs, or even leaders in their communities.

Expect to stretch your marketing budget if you want to work with macro-influencers. They take advantage of their reputation to grow their social media followings and so they tend to price their rates accordingly.

Brands can certainly reach a wider range of audiences with this type of influencer. However, engagement won’t exactly be as good as you’d get from micro-influencers.

There is a general rule of thumb to keep in mind—the higher the follower number, the lower the engagement rate.

But when it comes to quality content, you can rely more on macro-influencers. As being an influencer is their main source of income, they treat their collabs more professionally.

Mega influencers

Mega influencers are the type you’d find to have over 1 million followers and are literally considered celebrities.

Celebrities don’t work for peanuts, so expect their rates to be super high. Most brands can’t afford to work with mega influencers. And some brands, even if they can afford it, would prefer not to work with mega influencers. Because remember the rule of thumb? The higher the number of followers, the lower the engagement.

So if a brand wants to enlist the help of influencers to promote its products, why go for individuals who have a low engagement rate, right?

Because of their celebrities’ status, macro-influencers are often managed by external teams. And you may also need to sign a legal contract to work with them. However, we do recommend that you always create a contract before starting work with any type of influencer.

Only a few posts and these influencers can give your brand value a massive boost. Their audience is spread over multiple countries. The only con of working with mega influencers is their tight schedule—you may need to wait for weeks before they free up some time.

Did we miss out on the type of influencers with followers between 50K to 500K? Yes, we did. They are mid-tier influencers. You don’t often hear them mentioned. In fact, in some cases, they are referred to as macro-influencers. But that’s because they are both pretty similar in terms of how to engage with their followers and their professional manners when collaborating with brands.

Afluencer will connect you with the perfect type of influencers based on their following, credibility, and expertise for your brand.

SIGN UP WITH AFLUENCER to start taking advantage of our top tools and resources to help you find the best social media influencer for your brand.

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]]> https://afluencer.com/how-to-become-a-nano-influencer/ Thu, 30 Dec 2021 02:20:30 +0000 https://afluencer.com/?p=15514 Ah, the influencer life. Social media channels become your offices; brands send you stuff; you get paid to just do you and/or share your passion… Sounds like the dream life. Ok, there’s definitely more to it than free stuff and getting paid. And, like anything else, you need to put in the work. Where do […]

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]]> Ah, the influencer life. Social media channels become your offices; brands send you stuff; you get paid to just do you and/or share your passion… Sounds like the dream life.

Ok, there’s definitely more to it than free stuff and getting paid. And, like anything else, you need to put in the work. Where do you begin? And how long do you have to wait before you achieve influencer status? Thankfully, not long. Introducing the nano influencer.

What is a Nano Influencer?

A nano influencer is a social media content creator with a following of 1,000 to 10,000. Phew! I bet this nano deal has made becoming an influencer a lot more achievable now. We know, the thought of attracting hundreds of thousands of followers can seem daunting and far-fetched.

More good news: more and more brands are on the hunt for nano influencers, so this means you can start reaping influencer benefits as a nano influencer!

Why Nano Influencers are in High Demand

Firstly, nano influencers typically offer lower rates than their micro, macro, and mega counterparts. Brands find this attractive for obvious reasons. However, there’s a lot more that nano influencers have to offer.

Their niche content and smaller following mean that their audiences tend to be more active and engaged. Since they’re more “in touch” with their audience, their recommendations are also deemed more genuine. Additionally, they’re more relatable than influencers with a larger following.

With statistics such as 80% of consumers make a purchase by clicking on a link or image recommended and shared by an influencer, it’s no wonder brands are on the hunt for influencers.

Steps to Becoming a Nano Influencer

Now that you know what a nano influencer is, what they have to offer, and why they’re in such high demand, let’s get to the good stuff… how to actually become one.

1. Pick Your Niche

What will you talk about? You can literally pick anything from beauty to goldfish, peanut butter to rocket science. It’s probably best to pick something you’re good at, knowledgeable in, and have an interest in or passion for. Here are a few questions to ask yourself:

• What am I interested in?
• What do I do for fun?
• Who is my audience?

It’s also a good idea to really zone in on something specific. You may love travel, but maybe your experience lies in solo travel or backpacking, for example.

Studying your niche will really help with content ideas (a problem you’re bound to encounter). Look into backpacking trends, popular videos, popular hashtags, and backpacking blogs. TAKE NOTES to see how you can adapt all this information to your own content as you strive for nano influencer status.

2. Create Your Social Media Account(s)

This is obvious if you haven’t done it already. However, depending on the niche and type of content (images, video, etc) you plan to post you may want to consider which channels to use. Each has its own features, benefits, and drawbacks so you may want to put a bit of research into this step.

If you had already created a social media account, perhaps initially as a hobby but have seen a growing following and engagement, and thought, “this could actually be a paying side hustle,” keep going!

3. Post Regularly

Naturally, the quality of your content and the information in it is super important. However, when you become a nano influencer, you need to be consistently visible to establish yourself as a serious influencer. According to Statista, Instagram influencers posted twice a week in 2020. So, aim for that or higher – without compromising your content quality.

4. Get Engaged

Once you decide to jump into the world of the nano influencer, you are essentially becoming the marketer for your own brand. If you’re a fitness blogger, for example, you should be commenting on other fitness blogs and social pages. If you’re on Facebook or Twitter, participate in fitness groups and dialogue. The goal is to gain deeper insight, establish genuine connections, and organize future collaborations.

Most importantly, you need to actively engage with your audience not only to hear what they have to say but to keep your engagement rate up. Social media engagement is basically an online conversation between people. Fire up that comments section with genuine responses to your followers. A nano influencer with a low follower count and low engagement rate has nothing to offer brands.

A good engagement rate falls within the range of 1-3%. If you want to become a nano influencer unicorn, score higher than that. Brands love the high engagement rates that nano influencers tend to naturally bring to the table.

Don’t be too focused on increasing your follower count. Quality over quantity – think of social media engagement like that. It’s far better to have a few followers who are engaging with you, following your call to action, and are loyal, rather than having tens of thousands of followers who aren’t paying attention. By focusing on engagement rates you’ll find that your following and influence will grow organically.

5. Get Your Collab On!

Now that you’ve got your engagement rate soaring to unchartered heights, you need to make it easy for brands in your niche to find you. You should:

• Do all you can on social media to ensure that. Boost your posts if you can. Use all the right hashtags. Tag brands in your posts. Make sure your profile gives all the important info.
• Reach out to brands directly. Ain’t no shame in this game. If you want to score a gig with L’Oreal Paris, then you better let them know what you have to offer!
• Join influencer platforms such as Afluencer 😉

Let’s just pause on that last bullet point for a second. Sometimes you can do all you can but still, struggle to score your first Collab gig. That’s ok, it happens. That’s where Afluencer comes in. We connect influencers with brands looking for influencers – even nano influencers – and vice versa.

This is where you’ll find brands offering influencer programs. All you need to do is set up a strong Afluencer profile. We’ve got loads of resources for you to improve your nano influencer game. Plus we put all your info together in one place so brands can spot you in an instant. Don’t believe us? Check out what other influencers had to say.

Why should you collab with a brand?

• Attract publicity
• Reach new potential followers
• Create new content for your social media
• Increase engagement
• Build trust with your audience
• And, of course, GET PAID

Brand Collabs are where it’s at for nano influencers!

6. Live the Nano Influencer Life

Now that you’ve got the 411 on how to become a nano influencer, you can get started! In the world of influencer marketing, starting small actually has the potential to sky-rocket you to nano influencer success and beyond.

Some tips to remember:

• Create awesome content.
• Nurture your following – look after the followers you do have instead of focussing on chasing new ones.
• Be you. Let your personality shine through your content.

In just a few short, feasible steps, you could be well on your way to becoming a nano influencer. Afluencer can help get you there. So what are you waiting for?

Create your AFLUENCER profile and let those brand Collabs start rolling in!

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]]> https://afluencer.com/why-you-should-consider-collaborating-with-nano-influencers/ Thu, 20 May 2021 22:25:01 +0000 https://afluencer.com/?p=12089 Nowadays, influencer marketing has become very popular and effective both for brands and influencers. On all of the social media platforms, there are a lot of celebrity influencers with millions of people following them. However, witty marketers are starting to show interest in partnerships with content creators who have a smaller number of followers — […]

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]]>

Nowadays, influencer marketing has become very popular and effective both for brands and influencers. On all of the social media platforms, there are a lot of celebrity influencers with millions of people following them. However, witty marketers are starting to show interest in partnerships with content creators who have a smaller number of followers — roll in nano influencers.

Collaborating with an influencer who is famous isn’t always the best choice for your brand.

Even though the most popular influencers can offer you the largest reach, accounts owned by micro or nano influencers usually have a more dedicated fan base.

Nano influencers are content creators with a number of followers less than 10,000. This means that their audiences are more loyal and that they have a deeper connection with the influencer, so every statement the influencer makes will be perceived as sincere.

It’s proven that nano influencers can spread the brand’s message more efficiently than macro ones and engage the right people. These influencers often concentrate on niche topics that resonate with their followers.

Here we will present some tips you should consider when you choose to collaborate with nano influencers.

Pay the Nano Influencers You Work With

Nano influencers are drastically less expensive than macro ones. Often they will promote your brand just for the free products, but it will be far more effective if you pay them.

When partnering with nano influencers include timelines, payment, language to avoid, and marketing strategies in the contract.

If you pay influencers instead of giving them free products you will form a stronger, long-lasting relationship. It’s a general rule that unpaid collaborations will never be as successful as paid ones.

Use Paid Media as a Marketing Strategy

It doesn’t matter if the influencer has 1000 or 1 million followers, the organic reach will always present a challenge. You cannot be sure that all your influencer’s followers will see your content. And that’s why mixing in a few paid posts is the best way to engage more people.

Paid social media advertisement will help you reach people beyond your influencer’s followers. If you use ads as a marketing strategy you can target people based on their behaviors, interests, age, etc. Partnering with nano influencers that people trust and using paid media as a marketing strategy will surely make your brand more successful.

New Nano Influencers Need Your Instructions

When working with inexperienced nano influencers it’s always better to give them some instructions.

• Make sure that they have converted their personal accounts on the social media platforms to Creator accounts. This will give you information about their followers and their style.

• Ensure that they are active with their audience because nano influencers don’t have the ability to create massive traffic immediately.

• As with any business collaboration, creating long-lasting partnerships with influencers takes time. But this strategy is proven to be effective both for brands and influencers in the long run. Partnering with influencers with a small number of followers and maintaining your partnerships as they grow is a great way to become successful as a brand.

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]]> https://afluencer.com/3-ways-to-improve-influencer-conversion-rates/ Thu, 05 Mar 2020 20:49:59 +0000 https://afluencer.com/?p=3084 It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]

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]]> It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type of influence through effective influencer marketing. So we have come up with 3 ways to help you improve your influencer conversion rates regardless of your niche or experience.

Build Your Brand Story

Every brand has a story and yours should be no exception. Your brand story is a very powerful tool that can help you reach your target audience, be accepted by them, and guide you to success. If you’re a new brand and you don’t think you have a story it’s important to set aside some time to figure one out. We don’t mean to make one up; instead, you should look into the core of what your brand is and what you represent.

Once you know your story you can use it to connect with your audience and design the user experience around it. Effective storytelling is one of the best ways to improve your conversion rates as it allows you to truly reach the right audience and get them invested in your brand.

The next step is to share your story with the influencers you’re collaborating with and make sure they understand the best way to share it with their own followers. When done right, this strategy can attract a lot of attention and engagement which will, in turn, improve your influencer conversion rates.

Offer Discount Codes

A great way to boost the conversion rates of your influencer marketing campaigns is to offer customized discount codes to the influencers you’re working with. This type of discount code has a double benefit.

Firstly, everybody loves a discount, especially when it’s for a product or service they’ve already been considering purchasing. Having a discount may be just the push some customers need to take a chance on what your brand has to offer, especially when an influencer they follow and trust is recommending it.

Second, by making the discount codes personalized to the influencer you’re working with adds a feeling of exclusivity to their followers. This feeling of being part of a group that has access to a limited code can be the catalyst that convinces potential customers to make a purchase. Additionally, this type of customized code gives you an easy way to track the performance and conversion rates of each influencer you’re working with.

Collaborate with Micro and Nano Influencers

We’ve said it before and we’re saying it again. Micro-influencers can be the biggest asset when it comes to influencer marketing. Especially for smaller or newer brands. Partnering with micro and nano influencers is a great way to build your brand’s online presence and trust. After all, these are people who really connect with their audience.

So their audience may be smaller if you compare it to that of a larger influencer. But they tend to have a closer bond with their followers. And these followers truly respect and trust the opinions and recommendations of these small-time influencers.

So in terms of ROI and improving conversion rates, micro-influencers are the first people you should collaborate with.

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