Ready to conquer the world and become a top travel influencer in 2025? You’ve come to the right place! Our ultimate travel influencer guide is here to help you navigate the ever-exciting and freeing world of travel influencing.
Let’s make 2025 your most adventurous and successful year yet!
The travel industry is booming, and social media platforms are buzzing with new influencers capturing hearts and minds with their breathtaking journeys. With countless opportunities awaiting, this is your moment to shine and collaborate with travel brands eager to showcase their destinations, products, and experiences.
So, buckle up and get ready; this guide will equip you with everything you need to become a standout travel influencer in 2025. Are you ready to embark on this journey?
Who are we?
We are Afluencer, your ultimate platform for connecting with brands across all categories. Our mission is to simplify influencer marketing and help you find the perfect collaborations to elevate your influence and reach.
Our powerful and user-friendly Afluencer app is designed to cater to your needs as an influencer. You can sign up for free, making it easy for you to start exploring opportunities right away. With our app, you can effortlessly search for brands that align with your values and goals, ensuring that your Collabs are meaningful and impactful.
One of the standout features of Afluencer is our robust search functionality. You can filter by interests, location, and more, making it easy to find the perfect match for your personal brand. Our app also allows you to join exciting Collabs, offering numerous opportunities to grow your influence and connect with like-minded individuals.
Plus, with our continually updated features and resources (like this travel influencer guide), you’ll always have the tools you need to stay ahead in the dynamic world of influencer marketing.
So don’t miss out!
The Afluencer app is your ultimate tool for influencer marketing success in 2025. Join our community today and take the first step towards creating impactful and lasting collaborations with brands.
Now, back to the headliner of the show.
2025 Ultimate Travel Influencer Guide
Here’s what you will find in our 2025 Ultimate Travel Influencer Guide:
- How to be a Travel Influencer
- How Much Do Travel Influencers Earn
- 10 Types of Travel Influencers
- 10 Inspiring Travel Influencers to Follow
- 5 Travel Brands that Work with Influencers
Click on any of the sections mentioned above to easily navigate through the guide.
Whether you’re a seasoned influencer or still in your infancy stage, this in-depth guide to becoming a travel influencer will UP your game.
By the time you’re done reading our influencer guide, you should have a better understanding of:
- How to become a successful travel influencer.
- How much you could potentially make if you follow your travel influencer dream?
- The different categories of travel influencers and which one suits you best.
- The way other successful travel influencers carry out their marketing campaigns.
- The types of brands dominating the travel industry that you can collaborate with.
We have quite a few things to cover in this exclusive travel influencer handbook we’ve created for you. So let’s dig straight into it.
How to be a Travel Influencer in 2025
The first thing you need to understand in this guide is what it means to be a travel influencer. Know about the meaning of travel influencers and what they do.
Not everyone who travels is an influencer. Travel influencers are people who have the power to influence travel-related decisions. You can create a niche by building your online presence and convincing others that you have the skills and abilities to judge hotels, airlines, etc.
This can be done by creating social media profiles on platforms like YouTube, Instagram, Facebook, etc. Other than this, you can also build your website or blog.
This is important if you want to be a travel influencer because a lot of companies require that you have a website or social media handle or both to become a travel influencer. Hence, put effort into building a presence.
What Kind of Posts Can I Share?
As an influencer, you can share everything from reviews to general vlogs to overviews to typical travel guides.
The main idea is to get people excited enough to buy what you’re selling. For example, if you book a business class ticket, you can create a video showing all the amenities available onboard.
Those who want to travel on the same airlines can use your link to book a ticket. Similarly, if you visit a resort, you can share your holiday photos to influence people to stay at the same resort.
The images and videos need to be of high quality with clever captions to motivate users. There’s no point in posting poor-quality pictures as they will not ignite excitement among users.
Travel Influencers Wanted: Making Money As An Influencer
You will need to find companies that work with travel influencers. To get you started, we have included 5 top travel brands that work with influencers later in the guide.
We have covered some of the most reliable and high-paying travel brands out there.
However, make sure to pick the one most suited to your personal brand and share links that your visitors are likely to pursue.
For example, if your audience consists of single women, then share links to resorts that are made for single women and write about activities your target audience is supposed to enjoy.
This will ensure you receive a decent amount of clicks from travel enthusiasts and ultimately, commission for your influencer efforts.
Travel Influencers Salary: How Much Do They Earn?
Travel influencers’ salary is a major topic since they are said to earn millions. While the figure might be exaggerated, there’s no denying that most successful travel influencers make a lot of money.
However, it is not exactly correct to use the term travel influencers’ salary because they usually do not earn a fixed monthly income. Their earnings largely vary depending on the number of successful hits.
All in all, the more paying visitors you have, the more money you’ll earn.
A quick guide on how Travel Influencers go about making money:
- Referring Others: Airbnb and other such programs offer referral programs where you can earn rewards. These rewards cannot be converted into cash and can only be redeemed on selected platforms.
- Selling Products and Services: Many travel brands work with influencers and offer generous commissions. You can earn by referring users to airline booking sites, hotel booking sites, and specific hotel sites. Other than hotel and airline booking sites, you can even work with travel insurance providers, travel loan providers, and other such companies.
Some hotels and resorts even offer free stays to influencers. However, they usually only work with influencers with a lot of followers.
Ten Types of Travel Influencers
We often talk about the best programs or the best influencers to follow, but we rarely talk about the different types of travel influencers. If you want to break the barrier and become a travel influencer, then you must know about the types you can be.
So in this section of our guide, we’re sharing with you the 9 types of travel influencers to help you with picking the one that suits you best.
Here are the types of travel influencers you can be in no favorable order:
#1 The Solo Traveler
Solo travelers travel on their own. They usually post pictures and vlogs from the places they visit. Solo travel influencers typically work with all kinds of brands while pushing the idea of taking solo trips.
They generally also promote backpacking and include tips on things you can do as a solo traveler. There has been an increase of about 80 percent in the number of solo travelers in the last few years which is why solo traveler influencers are now also in demand.
#2 Traveling Couples
Travel influencer couples are generally followed by people looking for a nice honeymoon package. They typically review places and amenities based on how suitable they are for a couple.
Couple travelers usually work with travel agencies that offer special tours for couples. They present cities and countries in a romantic light. Thanks to intimate guides by travel influencer couples, more couples are moving out of traditional cities like Paris and New York to new cities like Bali and Istanbul.
#3 Travel as a Family
Here are influencers who travel with their entire families, including children. These influencers generally target families looking for the next family vacation.
Families often have a difficult time finding a suitable destination since they have to take care of several factors. Family travel influencers help them answer this question by highlighting family-friendly vacations.
#4 LGBT Travel Influencers
LGBTQ travel influencers mainly cover LGBTQ-friendly destinations and resorts so that those belonging to the community can easily plan their next destination.
Their review guides typically include tips on how to carry yourself, how to approach others in the community, and how to find the right accommodation.
This is a concern for many since not all hotels and resorts welcome LGBTQ guests. LGBTQ travel influencers are working to remove the stigma and help everyone have a good time.
#5 Foodies Go Traveling
These influencers bring food and travel into one to offer people tips on the best destinations to enjoy delicious food.
They generally partner with restaurants and promote different travel plans. They share pictures of great food with attractive backgrounds. Some people credit food travel influencers for making Salt Bae and Turkish ice cream (Dondurma) popular around the world.
#6 Travelers on a Budget
Budget travel influencers typically share tips on the cheapest destinations to visit. Some may also cover tips on how to save money when traveling abroad. They work with all kinds of companies including sites like booking.com and hotel chains.
Most travelers have limited budgets and they’re always looking for good destinations that offer a variety of things to do. Budget travel influencers generally target such people and use hashtags like #budgettravel #cheapdestinations to reach more people.
#7 Medical Travel Influencers
Medical tourism is a fast-growing industry. People who cannot afford medical treatment in their country due to a lack of facilities or high costs often travel abroad to get the treatment done at a cheaper rate.
Until a few years ago, medical travel influencers were not very big but now with the medical tourism industry expected to hit the $179.6 billion mark by 2026, the number is starting to grow.
They work with hospitals, travel agencies, and specialty service providers. Medical tourism is popular in countries like Turkey and India and most travelers come from first-world countries like England and America.
#8 Religious Travel Influencers
As odd as it may sound, religious travel influencers are quite in demand by people belonging to a variety of religions including Christianity, Hinduism, Buddhism, and Islam.
They usually work with governments popular with religious destinations to help bring more tourists. So these types of influencers would generally focus their content around religious landmarks and local customs.
#9 Luxury Travel
Luxury travel influencers typically work with five-star hotels and resorts and airline companies. They are generally the first to review a new facility and travel business class or first class.
There isn’t a very high number of these guys since very few people can afford to spend $3,000 on flight tickets and $1,000 on hotel stays. But there are still some people who are on the lookout for luxury and they will surely be interested in following you.
#10 Adventure Travel Influencers
Our travel influencer guide would not be complete without mentioning Adventure travel influencers. They are all about pushing limits and seeking out the most thrilling experiences around the globe. Whether it’s climbing mountains, skydiving, or exploring remote corners of the world, these influencers capture the excitement and adrenaline of their journeys. Their feeds are filled with jaw-dropping landscapes, heart-pounding activities, and authentic experiences that inspire their followers to step out of their comfort zones.
These influencers often engage with brands related to outdoor gear, adventure tourism, and extreme sports, helping to promote products designed for thrill-seekers. Adventure travel influencers connect with an audience that craves excitement, making them powerful partners for brands looking to reach those who embrace the adventurous side of life. If you’re someone who loves to travel with a sense of adventure, this category is for you—your content could inspire others to take on their own adrenaline-packed experiences.
If you are interested in becoming an influencer then you must first decide where you want to go.
For example, if you can afford to travel first class and book expensive hotels, then you can become an influencer who creates luxury travel guides. The competition in this niche isn’t very high due to low demand. You may not have a lot of regular sales but each sale can pay you a good commission due to the high prices.
Similarly, if you love to travel with your family, then you can certainly turn it into a successful business.
Competition is stiff but the scope is there. If you play it right then you will be able to make it big in no time.
10 Inspiring Travel Influencers to Follow
Influencers help people understand the basics of traveling. Though travel numbers are not as high as they were pre-pandemic, they are certainly on the rise. And many folks attribute this rise to the growth in travel influencers who inspire people to get back in the travel spirit.
So, who are these influencers and what do they do?
We’ve compiled a list of the most inspiring travel influencers to look out for in 2025 to go along with this guide. So get to know them a little and don’t forget to follow them on social media.
1) Eric Sierra (@eric.sierra)
If you’re searching for travel and lifestyle content that will get your heart racing, look no further than Eric Sierra. This fearless adventurer is all about promoting healthy, fun, and adrenaline-pumping activities through his incredible photography and daring escapades.
Eric’s feed comes at you with breathtaking shots, capturing moments from skydiving and shark diving to racing Lamborghinis and rope swinging off cliffs. Unlike many travel influencers who showcase luxurious 5-star hotels, Eric’s content is all about the thrill of the adventure and connecting with audiences who share his passion for an active, adventurous lifestyle.
Eric Sierra brings authenticity and excitement to his followers, inspiring them to step out of their comfort zones and embrace the thrill of the unknown. Follow Eric for a daily dose of adventure and get ready to be inspired to live life to the fullest.
2) Lucas Smissen (@thejourneyest2016)
Meet Lucas Smissen, the passionate storyteller behind @thejourneyest2016. Along with his wife and their two beautiful kids, Lucas loves to explore the great outdoors and inspire others to embark on their own adventures. Based in Dallas, Texas, this dynamic family is all about making memories, enjoying good food, and living life to the fullest.
Lucas is a professional photographer and videographer, capturing breathtaking moments and sharing their adventures through stunning visuals. His Instagram feed is filled with inspiring content that showcases the joy and excitement of family travel. From camping trips to mountain hikes, Lucas and his family show us that adventure is best when shared with loved ones.
In addition to his awe-inspiring photos and videos, Lucas offers valuable travel tips and insights, helping his followers plan their own epic journeys. Whether you’re looking for advice on the best outdoor gear or tips on traveling with kids, @thejourneyest2016 is a treasure trove of information and inspiration.
Follow Lucas Smissen and his family for a daily dose of adventure, and get ready to be inspired to live your life to the fullest. Tomorrow is too late—start your adventure today!
3) Valentina Raso (@valentinaraso)
Valentina Raso is a travel influencer who truly stands out in the world of Italian tourism. Hailing from Italy, Valentina’s content goes beyond just telling the story of an itinerary—she seeks out the most spectacular places, unique experiences, and fascinating cultural and gastronomic traditions, transforming them into what she calls social “winning pills.”
Her feed is a visual feast, showcasing breathtaking views, mouth-watering eats, and luxurious 5-star resorts, all presented in beautiful Italian. Valentina’s well-rounded travel content has captivated a diverse audience, making her a must-follow influencer.
In addition to her stunning personal profile, Valentina manages several pages related to Italian tourism and is a prominent speaker at numerous tourism and marketing events. Her expertise and passion for travel are evident in every post, as she invites her followers to explore the beauty and richness of Italy.
It’s no wonder Valentina Raso has made it to our travel influencer guide! Follow her for a daily dose of Italian charm and inspiration, and discover the world through her eyes.
4) Emily (@emilyeatsandexplores)
Meet Emily, the fearless solo traveler behind @emilyeatsandexplores. Hailing from Massachusetts, Emily is a full-time adventurer who has mastered the art of exploring the world on her own. Her content is all about inspiring others to embrace the freedom and joy of solo travel, breaking down barriers and encouraging independence.
Emily’s journey began with a passion for travel and a desire to share the tips and tricks she learned from years of solo adventures. Her Instagram feed and blog are a mix of valuable information, inspiration, and personal experiences, aimed at helping others step outside their comfort zones and confidently tackle life alone.
She frequently answers questions like, “How do you eat alone? How do you go to the gym alone? How do you travel alone?” Through her engaging posts, Emily demystifies the challenges of solo activities and empowers her followers to take on life without waiting for others.
But Emily’s influence doesn’t stop there. She also shares insights on becoming a travel influencer, offering guidance and inspiration for those looking to create their own travel content. In this way, Emily is a true travel influencer guide, leading by example and showing others how to turn their solo journeys into influential stories. Her adventurous spirit and practical insights will surely inspire you to discover the world on your own terms. Hey, you might just end up in our next travel influencer guide!
5) The Mayaniers Overseas (@mayaniers_overseas)
Anastasiya and Jonas, the dynamic travel duo behind the Mayaniers Overseas, are turning the world into their playground. Living a nomadic lifestyle and currently based in Portugal, their Instagram feed is a dazzling display of stunning vistas and dreamy holiday destinations. With their perfect blend of travel and romance (#couplegoals), they offer more than just pretty pictures—they provide a whole lifestyle to aspire to.
Their posts transport followers to exotic locales, making every scroll feel like a mini-vacation. As macro-influencers, the Mayaniers Overseas have the reach and influence to elevate any brand. Their large, engaged audience is always on the lookout for the next adventure, making them ideal partners for brands seeking to expand their visibility.
Follow Anastasiya and Jonas for a daily dose of wanderlust and inspiration, and see how their journey can motivate you to grow your career as a travel influencer. With their captivating content and adventurous spirit, the Mayaniers Overseas show that the world truly is your playground.
6) Murad and Nataly Osmann (@followmeto)
With 494K followers, this Russian couple is known for their #FollowMeTo series. The images in the series consist of Nataly pulling Murad’s hand through different landscapes.
The couple has a strong reputation in the travel influencer industry. Murad Osmann, a photographer by profession, found his way into the influencer world in 2011 when one of his photos went viral on social media.
Both Nataly and Murad, have their accounts (with a huge fan following) as well.
7) Jessica Stein (@tuulavintage)
Apart from running a successful clothing line and an amazing travel blog, Jessica Stein gives us mommy goals as well.
She was named one of the most influential style bloggers in 2013 by Fashionista thanks to her raw and authentic content. Her work centers around her cute daughter who was diagnosed with Mosaic Trisomy 3 (rare chromosome disorder).
The fact that she uses her blog as a platform to spread awareness for chromosome disorders and to inspire mothers from around the world makes it even more unique and intriguing. She is one of the few social media influencers who appear to be working in different niches.
8) The Bucket List Family (@thebucketlistfamily)
This family of five is a star in the travel influencer world. With a total of 1.6 million followers on Instagram and 300,000 subscribers on YouTube, these five people give us major family goals.
Thanks to their personal yet highly aesthetic content, their fan base is ever-increasing. What started as a six-month-long family adventure turned into a lifestyle for them. This led to them selling everything they owned for the sake of traveling.
9) Louis Cole (@louiscole)
Known for his risk appetite, this intrepid wayfarer is always in search of things and activities that most of us are too scared to even watch.
He got his break when he posted a video of himself eating species like goldfish and scorpions. His unmatched willingness to try new things and constant positivity give his blog a unique aura. It is safe to say that Louis Cole is not like all the other travel influencers.
Cole, through his work, is trying to inspire social change. Earlier this year, he ended his typical vlog series to focus on his organization ‘The Social Club’ which supports struggling influencers along with working on social projects.
10) Jennifer Tuffen (@izkiz)
Jennifer is a passionate photographer and a curious traveler. Born in England, and raised in Amsterdam, our influencer started her career as a photographer and soon found her true calling.
Her interest in traveling was piqued as she attended international schools and developed friendships with people from around the world. Apart from being a full-time blogger and photographer, she is also the developer of a photo-editing application.
11) Melissa Hie (@girlatworld)
Melissa Hie’s spontaneity is what sets her apart from other travel influencers around the world.
Back in 2014, she decided to move to Singapore without any planning and any foes to rely on. This sparked the traveler inside her and she started her blog which soon caught the attention of other travelers.
Her Instagram page is a perfect blend of a food blog and a travel blog, making it stand out among the lot.
12) Keira Rumble (@krumble)
On top of being one of the most amazing travel influencers, Keira is a nutritionist who promotes holistic well-being.
Apart from inspiring people to travel the world, she also works on helping her followers develop a knack for living a healthy lifestyle. Her blog is the perfect blend of both things which makes us realize that both lifestyles can go hand in hand.
She shares recipes for healthy food alternatives on her blog and also owns a natural snack line (Krumbled Foods).
13) Tara Whiteman (@taramilktea)
Tara is a Sydney-based travel influencer and has one of the most aesthetic Instagram feeds ever. She has a thing for colors and tries to visit the brightest and most alluring places around the world.
Tara Whiteman is an inspiration to many, the way she balances her work life and her digital space is commendable. Her work involves working with several clients from around the world.
14) Jack Morris (@jackmorris)
Jack Morris is another photographer who loves to travel. Known for his remarkable photography skills, Jack captures natural wonders and different cultures showing their unique aspects.
Based on his vast traveling experience, we can safely say he has traveled to every corner of the Earth.
His girlfriend, Lauren, is also a famous travel blogger and together the couple plans to travel around the world exploring everything new and old. They have scored several partnerships with brands like Airbnb and Royal Caribbean.
15) Chris Burkard (@chrisburkard)
Last but not least is this self-taught photographer. He has been sharing his travel experiences with the world for a while now. One of the reasons for his increasing fan base is his work as a photographer. Chris has worked with many brands and celebrities including Justin Bieber.
His Instagram is loaded with adventures from far places which reveals that he has a liking for cold, snowy, and hilly areas.
He has also authored several books including “The Boy Who Spoke to the Earth”, making him a master of many trades.
You will notice that almost all these travel influencers work in specific niches and bring an amalgamation of two talents. Some are photographers who like to travel, some are parents who travel to educate people, and some are entrepreneurs who make money to travel.
We already talked about the nine types of travel influencers earlier. So you should now have a better idea of what may work for you. Hey, you can even start making money by being an Airbnb influencer! (Psst… you can also read more about Airbnb if you follow through the guide to the section on travel brands that work with influencers).
Well, these ten individuals have proven that you can be a travel influencer while continuing to do what you do.
5 Travel Brands That Work With Influencers
The average person spends about $1,200 per year on vacation. This presents influencers with a huge opportunity as most people search for online guides before they choose a travel destination. About 89% of people trust online reviews.
This is why companies are willing to work with travel influencer networks to generate buzz about their products and services. In the past, we have also seen governments join hands with influencers to generate curiosity.
The Dubai government, for example, was in the news for hiring celebrities to bring more tourists to the city.
So, which programs are best for travel influencers?
There are tons of travel brands looking to collaborate with influencers. But we’re not going to just stuff this travel handbook with a tiresome list. Instead, we’ve gone with 5 of the best travel brands you can collaborate with in the year 2025.
So let’s take a look at what we’ve arranged for you in this last section of our Ultimate Travel Influencer Guide.
1) Booking.com
Booking.com is one of the biggest travel brands that work with influencers. It works with all kinds of travel influencers, whether they have a website or not. Yes, you can join the platform even if you only have a social media page and no website.
It works with travel agencies and apps as well. The signup process is easy and they approve most requests. You only need to have a travel-related business.
The minimum payout is just $100 payable via PayPal. The program is available internationally and pays up to 40 percent commission, based on the number of bookings per month.
We also loved how easy it is to integrate on a WP blog thanks to the presence of an official plugin from Booking.com. However, you may have to wait for up to 60 days to receive a commission.
Check out a more in-depth Afluencer review of the Booking.com influencer program.
2) Agoda
Agoda is one of the most popular and trusted travel brands that work with influencers. It pays a high commission – up to 60 percent. It welcomes influencers from all around the world but you must have a website or blog. However, it does not necessarily have to be a travel site.
The minimum payout is only $200, however, it pays via direct bank transfer which may not be suitable for all users. Also, the sign-up process may take up to 72 days as they manually scan applications.
Its promotional tools are easy to integrate and offer some cool features including data feeds, search boxes, and text links. Moreover, you can increase revenue by using hotel power ads.
3) Skyscanner
Skyscanner is known to compare available deals and present you with the most affordable option. You can use the desktop version or try your hands on the mobile app that’s quite easy to use. In addition to airline tickets, the website also lets you book cars and hotels.
It’s a great tool for influencers, including users who are not tech-savvy. You can use one of the many available travel widgets to integrate it. Moreover, you can even use Skyscanner API to create your search feature so that users can perform searches on your platform.
It offers several partnership tools through partners like Commission Junction and Awin. There’s a 50% commission model which makes it a good option if you want to earn some serious cash.
4) Trip Advisor
Trip Advisor goes beyond booking hotels as it offers more including travel packages. It allows you to source content from the official site and links your visitors back to it by using your tracking link.
The platform follows a monthly payout system with a tiered commission structure. While it offers special tourist packages, hotel bookings pay the most – up to 50 percent commission.
In addition to this, it also offers incentive programs to selected users. Thanks to a huge number of properties on the platform, you will never run out of options.
The affiliate program is available via Commission Junction.
5) Airbnb
Airbnb is different from other platforms discussed above as it offers a referral program which is unlike affiliate programs.
The difference is that the amount you earn is known as ‘points’ and can only be used on the same platform and cannot be encashed. Hence, it’s suitable for individuals who travel a lot.
You can earn up to $72 per referral with a cap of $5,000 per account.
You will get a referral link that you can share to earn credit. The good thing about Airbnb is that it enjoys a good reputation and is known to be reliable. Plus, users are motivated to click on referrals because Airbnb also offers credits to them.
Here’s an Afluencer special on how to become an Airbnb influencer.
So if you have any kind of travel guide website, then you had best join these influencer platforms today to start earning good money. Travel is by far one of the highest-paying niches out there. And there are certainly plenty of travel brands that are looking to work with influencers.
Concluding The Ultimate Travel Influencer Guide of 2025
Now that you know how to be a travel influencer, we hope you will find it easier to make a mark in the industry. We suggest that you concentrate on one specific niche and build an audience so you can get good results.
Remember that it will be a while before you’ll begin to make a decent amount of money. Or any money at all until you get your foundation firmly laid out. In fact, most big brands will not work with influencers with fewer than a thousand followers. So start by building your brand image and then find the right platform to work with.
If you’re struggling to get started as a travel influencer even after reading our 2025 ultimate guide, then you can always reach out to us. We make it our business to bring brands and influencers together. So let us guide you through your beginning days as a travel influencer. We will help you reach out to brands, or better yet—brands may very well reach out to you!
So what are you waiting for? SIGN UP with Afluencer today and begin your journey to becoming the best travel influencer out there! And for those of you wanting to know how to become an influencer in other fields—we can help you out with that too.