If you’re looking for sports influencers to collaborate with, look no further than this list we’ve curated for you.

1. Nadezhda Pavlova
2. Allison Royalty
3. Kevin Knowles II
4. Chelsea Norris
5. Stephanie Carr
6. Shinya Kadono
7. Jesse Owens
8. Jillian Fichter
9. Autumn Hausz
10. Brandon Zingale
11. Chelsea Rashoff
12. Katie Holmquest
13. Braxton Miller
14. Christian Watford

Nadezhda Pavlova

Meet Nadezhda Pavlova, a powerhouse in the world of sports, design, and business! This certified triathlon coach and competitive triathlete is a true dynamo, seamlessly juggling her roles as an influencer, designer, artist, and businesswoman.

Nadezhda’s Instagram is a visual feast of her passion for cycling – from thrilling races and scenic rides to simply savoring the joy of being on her bike.

What sets her apart? Well, not only does Nadezhda rock the cycling scene, but she also owns and models her own line of stylish cycling apparel. Check out @ds_pro_apparel to ride in fashion-forward gear designed by the woman herself.

Her Instagram seamlessly weaves together the worlds of fashion and cycling, creating a vibrant tapestry that captivates her followers. If you’re in the business of Collabs, then Nadezhda Pavlova is the sports influencer you’ve been waiting for – a partnership with her is the lift your brand needs to reach new heights!

---

Allison Royalty

We will be staying at Florida State University for our next sports personality. FSU is the vibrant world of softball pitcher and social media influencer, Allison Royalty.

Boasting a dedicated following of over 33,000 fans on Instagram – @allison_royalty, Allison’s double-digit engagement rate speaks volumes about her content prowess. What sets her apart is the seamless blend of softball expertise, fashion flair, and a peek into her daily life.

For an unfiltered glimpse into her world, hop over to TikTok @alli.royaltyyy, where she’s authentically herself, sharing more content about herself than what you’ll find on the sports field.

Beyond the diamond, Allison emerges as a versatile collaborator, offering a potential boost to any brand fortunate enough to partner with this rising sports influencer. Allison’s Collab game is strong, aligning with major brands like Taco Bell. Buckle up for a thrilling journey through the lens of Allison Royalty, where sports, style, and a dash of Collab magic converge.

---

Kevin Knowles II

Kevin Knowles II, the active sports influencer and college football player, adds an exciting dimension to the sports scene. Hailing from Florida State University, Kevin not only dominates on the football field but lives and breathes a lifestyle centered around health, wellness, and fitness. @kevinknowlesii is your go-to for college football enthusiasts, offering an immersive experience into the thrilling world of collegiate sports.

What sets Kevin apart is not just his athletic prowess but also his strategic Collabs. Teaming up with Florida State University, he proudly promotes his limited edition signed trading card, showcasing a unique blend of talent and marketing savvy. Plus, his engagement rate is through the roof!

Beyond the field, Kevin embodies family values and champions equality, making him more than just a sports influencer – he’s a well-rounded personality you’d be thrilled to have on your team. Follow @kevinknowlesii for an engaging journey through college football and the vibrant life of a dedicated athlete.

---

Chelsea Norris

Meet Chelsea Norris, a spirited rodeo mom proudly backing her two daughters as they fearlessly conquer the bull riding and barrel racing arenas. It’s a captivating display of girl power that resonates through the @teambristol1 Instagram account. For those curious about or enamored with the world of bull riding, this is the go-to spot.

Chelsea shares the triumphs of her daughters with contagious enthusiasm, inviting everyone to witness their remarkable feats. Their accomplishments are not only a testament to their skill but also a celebration of breaking barriers in a traditionally male-dominated sport. In the realm of sports influencers, Chelsea stands out as a unique and compelling figure, representing the resilience and strength of women in rodeo.

@teambristol1 on Instagram is a vibrant hub where the spirit of rodeo and family support collide. For brands seeking a sports influencer with a distinctive flair, Chelsea Norris is the dynamic advocate you’ve been searching for. Join the journey, be inspired, and embrace the empowering world of female bull riders.

---

Stephanie Carr

Stephanie Carr is an incredible force balancing athleticism, engineering, and the art of baking.

During her university years, she seamlessly double-majored in engineering while dominating on the varsity basketball court. Today, this sports influencer has conquered Ironman races, sharing vivid accounts that immerse you in the thrill of the competition. You will certainly be drawn into the world of this athlete.

Beyond the world of sports, Stephanie unveils her sweet side—she’s super passionate about baking. Juggling the demands of university life, baking took a back seat, but now it’s a priority. Her blog, “Still Busy Baking,” is a canvas where she skillfully blends her love for food photography and recipe development.

Stephanie excels in both realms—breaking a sweat in athletic pursuits or crafting delectable treats. Her versatile talents make her the perfect collaborator for your brand, ensuring success and a genuine connection with your audience. Stephanie Carr: where athleticism meets the artistry of baking, a true powerhouse in every sense.

---

Shinya Kadono

Meet Shinya Kadono, the zestful professional soccer player hailing from California. On and off the soccer pitch, Shinya’s passion for the sport radiates through his engaging content. His Instagram page is a vibrant showcase of matchday intensity, dedicated training sessions, and a commitment to health and fitness at home.

But Shinya isn’t just a force on the field; he’s a culinary maestro too! Scrolling through his feed, you’ll discover tantalizing glimpses of his healthy food creations – a testament to his well-rounded talents.

With a natural flair for influencing, Shinya has seamlessly partnered with various brands, showcasing a wealth of experience in Collabs. If you’re looking to collaborate with a sports influencer who seamlessly blends talent with dedication, then Shinya Kadono is your go-to. Reach out to him for a partnership that promises not only professional prowess but also a touch of infectious enthusiasm. Your Collab with Shinya is destined to be a winning goal!

---

Jesse Owens

Meet Jesse Owens, the dynamic college student and sports influencer! With a genuine love for basketball and football, Jesse proudly declares himself a sports junkie. But it’s not just about the games – Jesse’s dedication shines through his self-proclaimed title as “the hardest working,” embodying a competitive spirit that screams, “win at all cost” in everything he does.

Specializing in basketball content, Jesse’s platform is a haven for fellow enthusiasts of the game. Dive into his world to witness thrilling moments of the game and a genuine passion that’s contagious.

Beyond the courts, Jesse’s feed is a visual feast of friendship, capturing moments of him hanging out with his buddies. If you’re on the lookout for a Collab partner with unwavering dedication and a rising presence in the sports influencer scene, then Jesse Owens is the name to remember. Don’t miss the chance to align your brand with this micro sports influencer on the ascent!

---

Jillian Fichter

Jillian Fichter effortlessly juggles multiple roles, seamlessly blending the fast-paced world of a race car driver with the compassion of an ER nurse and the influence of a sports personality. She wears each hat with finesse, leaving us wondering how she manages it all—though we’re taking notes.

Dive into her Instagram, and you’ll be greeted by a revving symphony of racing content: sleek cars, thrilling tracks, and more cars. Yet, amidst the adrenaline, Jillian finds solace poolside, donning chic bikinis (she loves a cute bikini and rocks them – swimwear brands, are you there) and relishing moments of pure relaxation.

Her versatility is a testament to her ability to inspire, making her a standout sports influencer you need on your team. Your brand should join this dynamic journey by inviting Jillian to Collab, ensuring your brand’s part of the excitement she effortlessly embodies. We have a feeling that this sports influencer’s star is going to keep rising, ensuring that she and your brand stay in pole position.

---

Autumn Hausz

Autumn Hausz, a formidable power lifter hailing from Milwaukee, embodies the perfect blend of strength and grace. With over two years of experience in the fitness industry, including coaching, she stands as a beacon of inspiration for anyone aspiring to elevate their weightlifting game.

Her social media feed is a captivating journey through powerlifting prowess, dynamic gym sessions, and charming selfies that could easily make her the poster girl for cute gym wear. What sets Autumn apart is her ability to seamlessly navigate between the robust and softer facets of femininity, proving that strength and vulnerability coexist beautifully.

If you’re seeking motivation to hit the gym and embrace the world of weightlifting, then Autumn is the sports influencer to follow. Engaging with her content is not just a fitness journey but an exploration of empowerment and self-expression. Don’t miss the chance to collaborate with this rising star in the realm of sports influencers.

---

Brandon Zingale

Brandon Zingale is a digital creator all about sports, lifestyle, and comedy. Born in Cleveland, Brandon is an Ohio State alum and a dog lover. Brandon is a frequent basketball player and keeps his 672,000 followers engaged with hilarious commentary on football and basketball matches.

Aside from sports content, Brandon is also a dad and often gives glimpses into his life as a parent on Instagram. He keeps his followers entertained with sports-focused posts while at the same time bringing them closer to having a more positive and fun lifestyle.

So if your brand could benefit from influencers who know how to talk sports, then Brandon will fit right in!

---

Chelsea Rashoff

Chelsea Rashoff is a health and wellness coach and sports influencer with 43,000 followers. She is a model and a former professional athlete with skills in athletic training, sports management, fashion, and commercial modeling.

As a health and wellness coach, Chelsea helps people make lasting behavioral changes that are the cornerstones of lifelong well-being. Her Instagram posts are focused on fitness, and leading a healthy lifestyle through exercise, sports, and nutritious food. She is also a mom to a cute rabbit with a separate IG handle, @iamtrufflebunny, posting regularly about the bunny life.

---

Katie Holmquest

Katie Holmquest is an IFBB (International Federation of Bodybuilding and Fitness) Women’s Fitness Pro, NSCA Certified Strength & Conditioning Specialist, ACE Fitness Nutrition Specialist, and a graduate of Purdue University with a BS in Exercise Science and Sports Performance.

She is based in Florida, and her Instagram feed is filled with workout and bodybuilding videos where she inspires her 10,000 followers to get into a healthy lifestyle. She also has various guides on different workouts for her followers.

Katie is also the owner of Light and Glory Fitness — a gym that she runs “to positively influence the health, fitness, and spirit of others by empowering people with our knowledge, motivation, and passion for fitness.”

---

Braxton Miller

Braxton Miller is a professional football player based in Ohio who played for the Ohio State Buckeyes Football team and is now retired from the NFL.

He is passionate about the tech space and connects with entrepreneurs to learn from their experiences. This influencer shows a deep love for the game and inspires youth to take up sports.

He also owns and runs The Braxton Miller Foundation — an organization committed to turning young people into better athletes, better leaders, and better community members through youth sports camps and leagues.

---

Christian Watford

Based in Alabama, Christian Watford is a former college basketball player for Indiana University.

Christian enjoys sharing content about being an athlete with his over 25,100 followers on Instagram. Much of his content focuses on sports, family, and his everyday life. Besides his interest in sports and gaming, Christian also offers personalized video messages for any occasion on Cameo.

---

Get Your Marketing Campaign Buzzing With Sports Influencers

Brands have used professional athletes for marketing their products for a long time. In this era of influencer marketing, you can collaborate with micro and macro-influencers to put your brand in front of your target audience.

We have compiled this list of top sports influencers to help you start your marketing campaign correctly!

So, what’s next? Install the Afluencer app for Shopify — get world-class help partnering your brand with thousands of potential verified influencers.

If you’re a non-Shopify brand looking to collaborate with influencers, register here to get the ball rolling.

The post 14 Sports Influencers To Team Up With Today appeared first on AFLUENCER.

]]> https://afluencer.com/influencer-marketing-myths/ https://afluencer.com/influencer-marketing-myths/#respond Mon, 11 Apr 2022 06:43:13 +0000 http://afluencer.com/?p=425 You know influencer marketing is getting big when all these crazy myths start popping up! If your scales are still not quite tipped toward jumping on the bandwagon because of all the negative facts, then listen up. Now is the best time to get your foot in the influencer marketing pool. The number of social […]

The post 10 Crazy Myths of Influencer Marketing appeared first on AFLUENCER.

]]> You know influencer marketing is getting big when all these crazy myths start popping up! If your scales are still not quite tipped toward jumping on the bandwagon because of all the negative facts, then listen up.

Now is the best time to get your foot in the influencer marketing pool. The number of social media users and the time spent on these platforms skyrocketed during the pandemic. What do you expect? Nobody went to work or left their homes. How else were they supposed to burn away their precious seconds?

What happened next?

The headcount of influencers began to rise at an incredible rate. It was as though EVERYONE wanted to be an influencer. And so it brought all kinds of influencer pedigrees.

You have the individuals who THINK they were influencers. Then you have the folks who do actually influence their audiences but they refuse to be called influencers. And then you have the scammy characters who PRETEND to be influencers.

So, everyone is talking, writing, thinking, singing, screaming, and walking influencer marketing. And as you would expect from a planet full of influencer-related content, there are going to be misguided facts out there.

Therefore, without further ado, we present to you the 10 most ridiculous myths about influencer marketing.

Influencer Marketing Myths: The Truth Revealed

Here’s a quick look at the myths we will be talking about today:

1. Makeup Artists Have All The Success
2. Instagram Is The Only Platform You Need
3. Fake Followers Are A Must To Do Well
4. Global Audiences Are A Necessity
5. You Can’t Handle It On Your Own
6. Text Is So Last Year
7. Start An Online Store
8. Losing Followers Means Game Over
9. A Game Only For Business to Consumer
10. Wait For Brands To Reach Out

#1 Makeup Artists Have All The Success

While makeup artists are very popular on social media (in particular Instagram and TikTok), you can still find success in other niches such as:

• Health
• Fitness
• Travel
• Gaming

And that barely scratches the surface of all the potential industries you can get your influencer hands mixed up in. Remember, people seek advice and entertainment for all sorts of things.

Not too long ago, the term, “just Google it” was always on the tip of everyone’s tongue. Now you tend to hear a lot of, “try checking on Instagram”. And that’s not just for watching funny pet videos, people are turning to social media to check out restaurant reviews, buy wedding outfits, master a new recipe, learn to change a light switch, and just pretty much anything!

And so the influencers arrive!

Just hop on over to our app and browse our catalog of talent influencers who you’ll find creating all kinds of content on social media.

Take Gabriela Paxton for example. A loving parent and wife, who’s also a proud business owner and also submerges herself in the land of beauty and fashion.

#2 Instagram Is The Only Platform You Need

Instagram is one of the most active social media apps out there. And the inclusion of #hashtags really does make a difference when it comes to promoting content.

However, it’s not the only platform you need to focus on in order to be successful with influencer marketing.

Take some time to explore other options such as:

• TikTok – exploded in the past couple of years.
• Facebook – still dominates the top of the castle.
• LinkedIn – growing fast and is used by many business professionals.
• YouTube – continues to control the majority of the video content market.

There are loads of creators on Afluencer who build their influencing empires on multiple social platforms. And if you check out our app, you’ll notice that they get to share their social media handles in their profiles. We actually strongly recommend that you do that because it allows us to extract valuable follower and engagement insights.

Why is it so important to display your social media insights?

BRANDS.

They want to see this data. It helps them to compare influencers and ultimately find the perfect person to partner with. So when you sign up to Afluencer (we have both free and premium options), don’t forget to connect your socials!

Casey-Michelle does a fantastic job of managing multiple platforms as she influences her audiences with content on lifestyle, wellness, and travel.

You need to carve a niche on the platform that you are most comfortable using and where you find the most of your followers.

YouTube, for example, can be a good platform to start if you are good at making vlogs or video tutorials. In fact, many influencers merely post previews on Instagram, asking followers to watch the entire video on YouTube.

This is because YouTube generates more traffic (and also revenue in some cases) as it is now the second-largest search engine out there.

#3 Fake Followers Are A Must To Do Well

Let’s face it. It isn’t easy to spot a fake account. Even when you do suspect foul play, can you ever really be sure? When it comes to fake accounts, most people talk about Instagram. So let’s follow through using the Instagram platform as our guinea pig.

What sorts of things classify an Instagram account as being fake?

There are four main things that raise red flags:

1. A fake bio (a random picture of somebody or something will often be used).
2. Stolen posts (both images and videos).
3. Fake followers (usually bought online).
4. Likes and comments are generated by computer programs aka bots.

There are still loads of people out there trying to get their hands on fake followers and even fake accounts. But don’t be fooled by the notion of a pot of gold at the end of the rainbow. There is absolutely nothing good that will come out of growing an IG account with a whole load of fakeness.

You WILL get busted. And all those brand partnerships that you’ve been dreaming of… down the drain!

Brands have a huge selection of tools at their disposal to help them spot a fake Instagram account in the haystack. Many of these tools are free to use and pretty accurate.

The whole deal with fake followers is one of the main reasons why many brands refuse to work with influencers. They are just not ready to lose a great deal of time and money should they land a fake.

So if you’re looking to make a career out of being an influencer, then don’t tarnish the name. Stay away from fake followers, comments, and the rest of the lineup.

Grow your social media accounts organically. Yes, it may take longer than buying bots, but in the long run, you will be standing at the top of the hill.

If you want to know more about spotting fake accounts, check out the article below.

#4 Global Audiences Are A Necessity

Technically speaking, the more followers you have, the better it is for your business. And having a global audience does indeed help to expand those numbers. However, the idea that recruiting international audiences is one of the pillars of a successful influencer marketing campaign is just another myth.

Having a niche presence, for example, is very powerful when it comes to growing your following. Major brands like Puma and DHL have used local influencers (with local followers) in order to market their products.

So don’t feel overwhelmed by the thought that you are going to have to climb every mountain, and swim every river to bring success to your influencer mission.

It’s just not true.

#5 You Can’t Handle It On Your Own

Influencer marketing can be a full-time job but it doesn’t mean you need to assemble a crew to take it on. Pure passion, creative skills, and sheer hard work will be your winning qualities.

However, like any thriving business, you will at some point need to start hiring extra pairs of hands. Perhaps you’ll be looking to employ managers to look over your many social media projects or a web developer if you decide it’s time to build an online store.

But regardless of how insanely busy your business becomes, remember to never stop connecting with your followers. That personal connection holds more value than anything else.

If you’re looking for a great way to manage your valuable time while looking for brand Collabs, your best bet would be to register with Afluencer.

We are home to loads of great brands waiting for you to manage their influencer marketing. Check out Frazy below. They run the world’s first virtual cafe. How awesome is that?!

They’re looking for coffee influencers and are ready to pay up to $150 per post. But hey, if coffee is not your jam, there are other great brands for you to consider.

#6 Text Is So Last Year

There is one thing in life that makes us all equal. We all have 24 hours in our day. So it is understandable when the world gets busier, for us to find information that’s quick and easy to digest.

And that is why there is this whole myth about people only being interested in looking at images and watching videos. Nobody has time to be reading those essay-length Instagram captions, right?

Wrong!

The reality is that people LOVE to read. They crave those detailed IG captions. They’re there for the 7-paragraph response in the comments section. Surprisingly, people DO actually have time to read what you have to say.

So when you travel to the island of St. Lucia in the Caribbean and post on Instagram a picture of yourself sunbathing on the gorgeous beach – don’t just drop, “beach” in the captions.

Go crazy! Tell your followers what it feels like. And don’t miss out on the opportunity to share the deliciousness of the seafood platter you gobbled down only 2 minutes ago.

We love to read. You’re reading this, right?

The other important thing about using text is that it helps with the whole algorithm of social media. You do want these social platforms to boost your posts to the top, don’t you?

#7 Start An Online Store

The likes of Huda Kattan and Bradley Martyn may inspire you to open your own store. But if you’re starting as a micro-influencer or even a nano-influencer, taking on an online store is not going to be an easy feat.

Firstly, you need to have an idea about how the mechanics of a store works. And even when you do get to grips with the whole operation, you have to remember, now you have a store to run AND followers to entertain.

So yeah, sure enough, there are pros to opening up a shop – like the added income it delivers, but it is also heavy on the cons. For example, what happens if your online shop gets hacked? And what if you put in all those sleepless nights but you’re just not landing those sales?

If you have a huge number of potential buyers (like your loyal followers on social), then go for it. But take your time before jumping on that store. Have a few sits downs and walk through the whole idea of running the store. And once you are truly ready to take that leap, then open those shop doors!

You know, before influencer marketing started to become a big deal, it was all about affiliate marketing. And with affiliates, it was all about setting up shop. But now with the growth of social media, you can sell your own items or promote the products of a brand in a single Facebook post.

So this whole myth about making it big in influencer marketing by opening a shop, that’s just crazy talk!

#8 Losing Followers Means Game Over

It’s okay to lose followers – everyone from Kim Kardashian to Dwayne Johnson loses followers. It’s a part of the game.

It is certainly a good idea to keep an eye on your social media analytics. But just don’t let the number get you down. Consistency is the key to success. As long as you are consistently creating the content that both you and your followers dig, then there’s no reason why you should fail.

By the way, did you know that most of these celebrity influencers have a huge number of fake followers? So don’t go comparing your follower numbers with others. Play your own game.

However, if you notice that your follower count is consistently going down, then it may be a good idea to sit down and look at your strategy. Maybe it has nothing to do with your efforts. It could even be a glitch on the social platform that you are using. But either way, any alarming data pertaining to your influencing efforts need to be addressed.

#9 A Game Only For Business to Consumer

Influencer marketing is intended only for business-to-consumer – myth or fact?

Myth! It’s for everyone. Whether you’re an individual or managing a business-to-business gig, influencer marketing can be configured to work in your favor.

Yes, we’re going to talk about the Afluencer app again. Just take a look at the diversity of brands and influencers. For example, did you ever know that HR influencers were a thing?

We created a content piece on our HR influencers which you can check out HERE.

Companies are always on the lookout for all kinds of influencers. Some want to reach consumers and others want to reach businesses. So you can expect collab requirements to vary tremendously between brands.

The kind of attention you get largely depends on your personal/brand image and the number of followers backing you. Work on carving a niche that suits you and your desired audience and you will have no reasons to worry.

#10 Wait For Brands To Reach Out

Brands will not know you exist unless you are big. That is a fact. That stuff you read about having to wait for brands to contact you for your influencer marketing gig – is a myth.

So please don’t sit around waiting for those brand deals to drop on your lap. You need to make the first move. Especially if you’re only just getting your foot into the door. But maintain a professional approach. Take some time to plan your sales pitch.

Let brands know why they should have you as their online brand ambassador. Make sure to highlight factors such as your reach and followers.

We strongly suggest that you create an influencer media kit. What is that you ask? How do you create a media kit?

Glad you asked!

Go study our guide, What is an Influencer Media Kit?

There you have it! Next time you hear some crazy story about influencer marketing, remember, it may just be a myth. Take any advice you read or hear about with a pinch of salt.

Now go out there and grow your business!

The post 10 Crazy Myths of Influencer Marketing appeared first on AFLUENCER.

]]> https://afluencer.com/influencer-marketing-myths/feed/ 0 https://afluencer.com/an-influencers-guide-to-creating-an-aesthetic-instagram-feed/ Tue, 19 Jan 2021 15:21:00 +0000 https://afluencer.com/?p=10576 All credible Instagram influencers have feeds that follow a certain pattern. They’re either too bright and flashy or a bit dark and moody. Some feeds are very monotoned, while others are very homogenously fashioned. The truth is that Instagram influencers put a lot of effort into curating aesthetically pleasing feeds. Here are some tips from […]

The post An Influencer’s Guide to Creating an Aesthetic Instagram Feed appeared first on AFLUENCER.

]]>

The post An Influencer’s Guide to Creating an Aesthetic Instagram Feed appeared first on AFLUENCER.

]]> https://afluencer.com/could-livestreaming-be-the-future-of-influencer-marketing/ Thu, 31 Dec 2020 00:30:09 +0000 https://afluencer.com/?p=10013 We take a look at how the pandemic affected the flow of the current influencer industry. Pressuring it to change and adapt to the current situation. So how will this affect the future of influencer marketing? Will it be able to stay relevant and fulfill the needs of the shoppers? Influencer Marketing Goes Digital The […]

The post Could Livestreaming Be The Future of Influencer Marketing appeared first on AFLUENCER.

]]> We take a look at how the pandemic affected the flow of the current influencer industry. Pressuring it to change and adapt to the current situation. So how will this affect the future of influencer marketing? Will it be able to stay relevant and fulfill the needs of the shoppers?

Influencer Marketing Goes Digital

The influencer marketing industry was known for organizing sumptuous events for press, business units, and product launches. But with the pandemic, the government was forced to impose a lot of restrictions. Social distancing has become the norm. Mass gatherings and events have been prohibited. Meaning that the usual events are no longer scripted in the future of influencer marketing campaigns.

The marketing industry adapted well to these major changes. Both influencers and brands had to come up with entirely different strategies to stay relevant in the online business.

These days it is essential for brands to go digital for success and to maintain popularity. Live streaming has gained a lot of popularity. Zoom users have increased by more than 2,000% and who knows how long this trend will last.

Expect More Influencers Going Live

According to Influencer Matchmaker, during the quarantine months, Instagram influencers in the UK were frequently going live. Among them were fitness coaches, book club members, influencers doing general chats, and so on. A lot of influencers rapidly adapted to the changes made on social media platforms.

Going live is a great way for influencers to interact and connect with their followers. The video medium resonates way more with the audience when it is streaming live. And it also allows them to interact with the influencers.

Many influencers used this opportunity to better understand the interests of their followers and to strengthen their relationship with them.

Now when the quarantine is ending and the world is slowly coming back on its feet, influencers still use the trend of live video format on social media platforms such as Zoom, Skype, and other streaming sites.

A lot of famous social media influencers are now regular users of Instagram Live such as Caroline Hirons, Caroline, Gorka Marquez, Carly Rowena, Gemma Atkinson and so many more.

Expect Brands To Digitalize in the Future of Influencer Marketing

Unlike influencers, it’s more difficult for brands to go digital. Because until now brand’s strategies involved hosting various events for launching products and creating many workshops. But due to the pandemic, such events are no longer possible. And most likely not included in the future of influencer marketing.

Nevertheless, brands still adapted to current changes. Even though they could not host events physically, many brands decided to switch their activities online.

By hosting online workshops, and events, and promoting their products on social media platforms, brands found a way to stay relevant in the industry and their campaigns kept audiences engaged.

Due to the holidays, this time of year is ideal for organizing events and workshops, and a lot of brands did just that online. Creating virtual events has its advantages because even though people cannot gather in person and meet the hosts, they can come together virtually from all over the world.

Will Zoom Carry On into the Future of Influencer Marketing?

Zoom, Skype, and similar platforms connect brands and influencers with their audience from all over the world. Whether someone lives in a big city or some small town, everyone can join online events set up by influencers and brands.

Even without the restrictions due to the pandemic, virtual events are still more practical for most people. That’s why we believe platforms such as Zoom will still continue to be the future of influencer marketing. And if brands don’t adapt to the changes and go with the current trend, they won’t be able to maintain their reputation.

The post Could Livestreaming Be The Future of Influencer Marketing appeared first on AFLUENCER.

]]> https://afluencer.com/the-dos-and-donts-for-getting-started-with-influencer-marketing/ Sun, 27 Sep 2020 21:55:33 +0000 https://afluencer.com/?p=6461 In the vast sphere of social media and wireless marketing, it’s no wonder that influencer marketing has become the most reasonable choice for promoting brands and companies. Influencer marketing is a form of symbiosis between old and new ways of marketing promotions. It uses celebrity acceptance to promote the company/brand to a large group of […]

The post The Dos and Don’ts For Getting Started With Influencer Marketing appeared first on AFLUENCER.

]]> In the vast sphere of social media and wireless marketing, it’s no wonder that influencer marketing has become the most reasonable choice for promoting brands and companies.

Influencer marketing is a form of symbiosis between old and new ways of marketing promotions. It uses celebrity acceptance to promote the company/brand to a large group of people. But influencers are not just celebrities; in fact, many of them don’t consider themselves famous outside of the online media.

They are people who have the knowledge and power to influence their audience’s choices. That is one of the main reasons why more and more companies are relying on them for promoting their products. Influencer marketing works because of the trust they build with their followers and it’s most likely that their recommendations can serve as a form of verification to the customers about the trustworthiness of your brand.

Before you take a step into the online media of influencer marketing first you need to get familiar with a couple of things. Here we will present some of the do’s and don’ts so you can choose wisely if you have an interest in promoting your company/brand via influencers.

So here are a few points on what you must not do and what you should do when getting started with influencer marketing:

Don’t think that numbers are everything

Of course, the number of followers and engagement metrics in the influencer community is of great significance. But the most important information when getting started with influencer marketing goes beyond the numbers. It’s actually the high-quality content that influencers create and their compatibility with your brand.

You must take into account the authenticity of the influencer. It is also important to check the previous work of the influencers. See what kind of brands they have formed previous partnerships with. You can then devise a better strategy for promoting your product.

Do look at the bigger picture

To get a full grasp of the style and overall engagement of the influencer you must do research on their platform. Not only the content but the reaction and the engagement of the followers as well. With this, you will get a clear image of where you are promoting your brand as you kick off your influencer marketing campaign.

For example, if there is competition for your product that some influencer is promoting you will surely not consider working with that influencer due to the division of the followers who show interest in that type of product.

Don’t limit your options by using only Instagram

It’s true that Instagram is the main platform for many famous influencers nowadays. But you should keep in mind that platforms’ popularity is changing rapidly. The recent developments with TikTok only serve to further show why you shouldn’t put all your eggs in one basket.

That’s why when you’re first starting out with influencer marketing you should consider finding a variety of platforms where you can promote your company/brand. There are many influencers that use different platforms and they can be of much more help in promoting your product.

Do consider promoting your product on more than one social media platform

As we mentioned Instagram is still a powerful platform for promoting your brand. But it’s more effective to combine it with another platform when you’re getting started with influencer marketing.

For example, you can consider YouTube. Many people trust YouTubers more than traditional celebrities. A Google study shows that 70% of young YouTube audiences relate more to YouTubers than to traditionally famous people. There you can get better engagement for promoting your product.

The post The Dos and Don’ts For Getting Started With Influencer Marketing appeared first on AFLUENCER.

]]> https://afluencer.com/the-importance-of-a-cross-channel-social-media-strategy/ Thu, 10 Sep 2020 16:19:43 +0000 https://afluencer.com/?p=6194 The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]

The post The Importance of a Cross-Channel Social Media Strategy appeared first on AFLUENCER.

]]> The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. This situation only serves to further illustrate the importance of investing in a cross-channel social media strategy rather than focusing all of your efforts in one place.

Consumers Splitting Time Between Multiple Social Media Platforms

However, having a strong brand presence on more than one social media platform goes beyond the need to have a backup plan in case one of your main channels runs into trouble. Today, not only are people spending more time than ever on social media, but more and more consumers are choosing to split their ‘social media time’ between different platforms. Thus engaging in a broader spectrum of entertainment, rather than staying confined to one form of social media.

Influencers have taken note of this trend, and are expanding their presence on multiple channels. One of the advantages is that it increases their earning potential, as many brands have seen the possibility of reaching a wider audience by collaborating with these influencers.

Choosing The Right Platform for your Cross Channel Social Media Strategy

If so far you’ve mostly stuck to one platform, it’s time to consider expanding the number of channels you use. However, before you jump in, it’s important to make sure that the new platforms you’re considering are the right fit for your brand.

Luckily, there is plenty of different social media platforms available to choose from. Even though some seem similar, each platform has a different style and a variety of opportunities to offer creators. The main thing to consider when choosing a new channel isn’t necessarily what the most popular platform is at the moment. Rather, do some research into the platforms your audience already uses. Chances are that’s where you will find the most success.

Facebook and Instagram are the current social media giants. It’s likely that you already have a presence if not on both, then on at least one of these platforms. After all, Instagram influencers are an entire world in their own right. It’s not uncommon to hear about Instafamous influencers who have achieved their immense following solely through Instagram.

Facebook seemed as though it was on its way out. However, its live-streaming features contributed to its boost in popularity in 2020. This type of live and unfiltered content quickly became one of the most popular content formats. Especially during the lockdown months.

Your Target Audience Matters

YouTube is another platform that you must not overlook when implementing a cross-channel social strategy. Especially if you’re target audience skews younger. TikTok proved itself as a worthy adversary in a very short time. However, its uncertain future means that the video streaming giant is still one of the best choices for content creators looking to connect with a new audience.

How about that new audio-only platform, Clubhouse? If your target audience leans more towards audio content rather than video, then Clubhouse may very well be your go-to platform.

Is your personal brand less about the ‘influencer’ and more about the ideas they bring forward? Then Pinterest could be the ideal platform to add to your list for your cross-channel social media strategy. In addition to being idea-focused, Pinterest is a fantastic place to drive sales. Improving your chances of sealing the deal with brands looking to reach an audience interested in purchasing their products.

The post The Importance of a Cross-Channel Social Media Strategy appeared first on AFLUENCER.

]]> https://afluencer.com/influencer-marketing-for-shopify-merchants-tips-to-increase-sales-through-instagram/ Sat, 30 May 2020 15:59:22 +0000 https://afluencer.com/?p=4162 With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic. We’re going to […]

The post Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram appeared first on AFLUENCER.

]]>

With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic.

We’re going to concentrate on Instagram marketing tips for Shopify today as this photo-sharing app is different from all other social media networks due to its unique features and excellent reach.

Posts on Instagram tend to get about 23 percent more engagement than posts on Facebook. Brands including Shopify stores that use Instagram have about 10x more engagement than stores on Facebook. Hence, it doesn’t come as a surprise that more and more Shopify store owners are interested in Instagram marketing tips.

In this Instagram marketing for Shopify article, we’ll tell you how to increase sales through Instagram by gaining more followers, increasing engagement, and reaching more people.

The purpose of this Influencer Marketing for Shopify Merchants article is to serve as a complete guide and answer all your questions regarding Instagram marketing.

Let’s start by telling you why influencer marketing for Shopify merchants is important and what you can do to sell more on Instagram.

What is Instagram Influencer Marketing and How Does it Benefit Shopify Merchants?

When it comes to Instagram, you can market in a variety of ways.

Since the app is known for images and videos, you can improve sales by posting high-quality content with relevant hashtags and a link to your website. However, this will only work if you already have a high number of followers.

Businesses use a variety of ways to get more Instagram followers in addition to posting creative content. Some use Instagram marketing for eCommerce apps and some work with Influencer marketing, one of the best ways to market products and services on Instagram.

Instagram marketing for Shopify merchants involves working with an influencer, i.e: someone with a decent number of followers to market products and services so more people can know about what you have to offer.

This is a great way to market because about 49 percent of buyers depend on influencer recommendations to make a purchase. Influencers are popular among people of all ages. About 60% of teens listen to influencers. This is why influencer marketing is the fastest-growing online customer acquisition tool.

Every marketing dollar spent on influencer marketing gives up to $6.50 in return. The industry’s worth $10 billion and is popular all around the world.

About 90% of Shopify merchants already use influencer marketing to make more sales. However, not everyone enjoys the same results. They either don’t know the right tips to increase sales through Instagram or they end up choosing the wrong influencer.

You can find influencers on every platform but Instagram appears to be a good choice as it houses over 1 billion users. Plus, Instagram users are more likely to convert than users on other social media platforms.

The social media network is best suited for Shopify store owners who sell jewelry, shoes, clothing, and makeup.

Influencer Marketing for Shopify Merchants: How to Market on Instagram

Shopify Instagram Marketing Tip #1: Get Your Own Page

You cannot market on Instagram without having a profile. The platform is free to join, sign up today, complete your profile by posting a relevant bio, adding a profile picture, and making some posts. No one is going to follow your page if you do not have decent content on it.

Post videos, images, and stories to attract more users. Make sure to keep your content original, neat, and impressive.

Use relevant hashtags to make sure other users can find your content. This will help you win more followers. Here’s a small guide on the importance of hashtags and how to use them.

If you already have a decent number of followers on other social media networks then make sure to let them know you’re available on Instagram, too. However, prepare to offer something unique such as exclusive content – giving them a reason to follow you on another platform.

Lastly, place a button on your website to help visitors find you on Instagram. While you can try your luck at influencer marketing on Instagram without having a page, it may not be of much value. Hence, we suggest that you follow this step.

Shopify Instagram Marketing Tip #2: Find an Influencer

Once your profile is up and running, it is time to find an influencer. Check our How to Find the Right Influencers on Instagram article for tips on identifying and working with Instagram influencers.

A few factors to consider include:

• The niche and image someone enjoys
• The cost of working with an influencer
• The kind of content they post
• Their reach, including user demographics

Make sure to pick an influencer who works in the same niche as you, i.e: work with makeup artists if you sell makeup products.

We have pointed out some important factors to consider when hiring an Instagram influencer in an earlier post – Selecting an Influencer: Is Your Social Media Influencer Really Influential?

Make sure to keep these pointers in mind so that you do not end up picking the wrong influencer to market your Shopify store.

Shopify Instagram Marketing Tip #4: Create Content

Once you’ve signed on the dotted lines, it is time to create content. Some influencers require brands to create content and send captions to post but some are more independent. Also, it depends on what kind of promotion you’re looking at.

Reviews, for example, need to appear natural and not scripted. Images, on the other hand, must be provided by you.

If you have the influencer creating content on your behalf then make sure to review it before it goes live so that it does not end up on the social media influencer fails list.

Shopify Instagram Marketing Tip #5: Keep an Eye on the Numbers

Once the post goes live, it’s time to measure the results and calculate the ROI. The influencer will be able to provide you numbers including engagement, likes, etc.

Check out our guide where we talk about measuring the success of your influencer marketing campaign.

Compare these figures so you can know if your influencer marketing for your Shopify campaign was a success or not. A successful campaign will result in more sales and followers depending on the main purpose of your post.

It is very important to be clear about your objective before you hire an influencer. Some merchants only want more followers, some work to sell products, and some are looking to improve their virtual presence. Be clear about your requirements and communicate your needs to the influencer so that you’re both on the same page.

Influencer Marketing for Shopify Merchants Conclusion

We hope the Instagram marketing tips covered in this article will help you increase sales through Instagram and make more money online. With more and more people using the internet and showing faith in influencers, the demand for Instagram influencers is only increasing.

It’s a cheap and reliable way to reach a wide audience and increase your reach. The first quarter of 2020 saw a 45 percent increase in people purchasing from Shopify stores that they had never bought from before.

Now is the right time to try Influencer marketing for Shopify and increase your reach.

The post Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram appeared first on AFLUENCER.

]]> https://afluencer.com/innovative-influencer-marketing-strategies/ Tue, 24 Mar 2020 01:14:39 +0000 https://afluencer.com/?p=3310 Influencer marketing has become a multichannel discipline. It is one of the top investments for many of the world’s leading brands. This practice has become extremely popular and it has evolved past simple sponsored posts on social media. This is in large part due to the fact that influencer marketing is becoming more measurable. More […]

The post Innovative Influencer Marketing Strategies appeared first on AFLUENCER.

]]> Influencer marketing has become a multichannel discipline. It is one of the top investments for many of the world’s leading brands. This practice has become extremely popular and it has evolved past simple sponsored posts on social media. This is in large part due to the fact that influencer marketing is becoming more measurable. More precise. And it’s very easy for brands and marketers to see the benefits of adding it to their marketing strategy. In fact, expect a rise in 2020 in several innovative influencer marketing strategies that go beyond the standard approach.

Exploring New Influencer Marketing Avenues

Instagram has been the top platform for influencer marketing. Nearly 90% of marketers invest more into Instagram than other platforms. However, it is fast becoming a very crowded place (as well as more and more expensive!). This has prompted innovative marketers to look beyond Instagram in their search for the perfect place to connect with their audience, attract new customers and improve their results.

One influencer marketing strategy that’s adopted is to engage with creators on private forums such as Facebook Groups. These types of forums are a great way for brands to discover and approach influencers who fit their niche and target audience.

Another option that has gained a lot of interest this year is TikTok. This platform has stolen the show ever since its debut and it is hugely popular, notably among Gen Z. It has a playful vibe and offers a personalized feed which presents a great opportunity for brands to reach their desired demographic.

In addition to these, podcasts are an often overlooked strategy but still a very interesting avenue for influencer marketing. Podcasting mirrors influencer marketing in many ways as it’s a medium that has been built around personalities and niche audiences. Many hosts also take part in product endorsements so it’s an avenue worth exploring.

Going Beyond Sponsored Posts

While it’s very important to have brand-produced content on your channels, research has shown that influencer content performs better on average. Focusing on content creation will be one of the main influencer marketing strategies of 2020.

However, influencer content doesn’t have to be limited to social media. In fact, a good influencer marketing idea is to use influencers and their content outside of these platforms. Producing video or print campaigns that feature influencers, integrating their content in email marketing, catalogs, point of purchase or even radio is a great way to spread out the reach of the influencer content you have commissioned.

It’s also a good idea to take your influencer partnerships a step further. Collaborating with an influencer at the design or production stage of your product will give your customers a new and exciting offer. Plus it further motivates the influencers you’re working with to utilize their creativity and help drive results.

Finally, just because you’re working with an influencer it doesn’t mean that the content created for the campaign needs to be posted on their social media accounts. If you’ve started working with an influencer who creates content that aligns with your brand’s mission and goals, then you can utilize that content on your own website and channels or even reshape it into a TV or radio campaign. Consider different ways you can use influencer content before resorting to the standard sponsored posts.

The post Innovative Influencer Marketing Strategies appeared first on AFLUENCER.

]]>